There are many different types of businesses that need a constant influx of clients to be successful. Most freelancers from consultants to writers and graphic designers to SEO experts and anyone who provides professional services needs to be constantly focused on generating clients.
The hardest thing about how to get clients is that most people don’t have the time to be able to go out and market themselves on a full-time basis. They have to be working with their existing clients and spending time earning money, so adding all the extra personal marketing can seem like an impossibility.
There are some simple ways to learn how to get clients that are not extremely time-consuming. A few simple ideas that aren’t on the big list but that should be basis include having a personal brand or a company brand and using it on everything you do online or in person. Additionally, have well-designed business cards and always give them out, and be sure to include your brand, your focus and your information on the cards for easy reference.
How to Get Clients: A Daily Activity List
The following 7 techniques can be used on a daily basis, or you can go through the list doing one or two a day and then simply rotate through once you are done. The more of these ideas you incorporate, the more you will be putting yourself, your company and your brand in the mind of those who are most likely to need your services.
1. Check Online Job Boards Daily
Depending on the type of work you do you need to check the online job boards for your area or the areas you work on a regular basis. There are several of these including Craigslist, Indeed, Dribble, Reddit for Hire and so on. Some of these sites allow you to set notifications to alert you when jobs matching your keywords and location are posted, which is a great timesaver and also ensures you don’t miss anything.
2. Ask for Referrals
Choose one client you have that has not sent a referral your way and send an email. This can be a positive note just indicating how much you enjoyed working with them and that you would appreciate a referral to their network and colleagues.
Most clients that are happy with your work are happy to pass this on, and the email is just a gentle nudge to do it soon.
3. Use a Professional Network
A professional network or a small business network that meets once a month or once a quarter in your local area is a rich source of potential clients. Just remember that these groups work on mutual support and assistance, and you will need to be willing to share information and ideas to get actual referrals for paid work.
4. How to Get Clients Using Social Media Sites
For B2B sales or work, one of the best options is to use social media sites such as LinkedIn. Twitter and Facebook as well as other niche types of social media sites can also work for some sales professionals, but they tend to be more social than directed to professional services.
5. Become an Expert
It is not at all difficult to share knowledge online and elevate your brand to a recognized and trusted source. When it comes to how to get clients, this is one of the best and the most effective.
Consider writing a “how to” guide on your area of expertise, or perhaps do a series of podcasts, online videos or even put together an online course. Writing an ebook and using it as a free download will provide you with a list of potential targeted leads as well without any effort on your part.
6. Speak at Conferences, Trade Shows and Events
Along with writing, don’t hesitate to offer your services to speak at a conference, convention, trade show or a local community event. Organizers of these events are always looking for informative, entertaining speakers, and it is a great way to reach out to a new group of potential clients.
If you are speaking have a sign-up, direct them to your website or be sure to give them a handout with your branding and your contact information.
7. Don’t Give Up
Finally, it is essential when learning how to get clients not to get discouraged. In marketing research by Leads360 it was found that, on average, it will take six calls to the same individual before you make a sale.
This means that you need to be willing to call potential clients at least six times before you give up on the account. Perseverance and a good sales message when you do get through are going to be essential in connecting with clients and growing your customer base.