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Dream Business Radio #376 On this week’s show I interview David Etheredge, the co-Founder and CEO of SavvyCard. David brings more than 18 years of product and business development experience from Disney Interactive, Hasbro and MicroProse. SavvyCard is changing the way business owners connect, market and grow. Download MP3 Connect to David on their website:


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Dream Business Radio #375 On this week’s show I interview Jennifer Peek, the founder of Peek Advisory Group. Jenifer has exten-sive experience in the behind-the-scenes tactics of start-up growth, acquisitions, and divestitures rang-ing from small companies to billion-dollar companies. In this powerful interview you’ll learn some ways to maximize the value of your business. Download…


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So far we’ve grabbed the reader’s attention with a powerful headline. We’ve drawn their interest into the message with compelling stories. We’ve substantiated our story with some solid evidence, luring their desire with emotions or logical data. So guess what this is all leading up to? See, all the emotional hooks and logical proof are…


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Dream Business Radio #373 On this week’s show I interview attorney, entrepreneur and podcast host, Audrey Dauvet. Audrey is French-born lawyer and entrepreneur based in the United States and France. She is a consultant in IP and technology and hosts a podcast called, Brand and New. Download MP3 Connect to Audrey on their website: www.inta.org/


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Dream Business Radio #374 On this week’s show I interview Cindy Cyr, a marketing strategist, consultant and direct response cop-ywriter. Cindy’s impressive client list includes Zig Ziglar, No B.S> Inner Circle (GKIC), Advantage Books and AWAI. Cindy is also co-authored the third edition of the No B.S. Marketing to the Affluent Book with Dan Kennedy.…


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Some people will buy based on emotion, other people on logic. The first two parts of AIDA - Attention and Interest - appeal mostly to emotion. Data (or Desire) is the place for logic. Up until now, you made your case in emotional terms. That's exactly what you're supposed to do. Now, you need to…


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Have you heard of AIDA? It's an acronym that stands for Attention Interest Data (or Desire) Action For today, we'll focus on the first item - Attention. You know how they say you shouldn't judge a book by its cover? Funny thing about that. The late Dan Poynter, author of The Self-Publishing Manual, famously reminded…


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