The #1 game changer in creating high levels of success is giving up the illusion that your journey to a successful business will be problem-free.

Thinking otherwise is what I call a “lottery ticket” mentality.

This means that even though intuitively you know that your chances of winning are a billion to one, “there’s still that one chance”- so you put off doing the hard stuff.

The sooner you confront the part of you that insists there’s got to be an easier way, the better.

This means, a way that doesn’t involve sleepless nights, borrowing even more money, and not having to do the things that others before you have proven to work.

It also means that you stop saying things like “I can still win big, even if I just ….”

Most new business owners play not to lose.

To them, every decision and risk they make has a huge potential upside.

But it will not affect their current lifestyle if it goes bad.

A small percentage of entrepreneurs play every day to win.

They understand that not every bet or risk they take will work out.

But they bet on themselves to win big, understanding that big wins never come from small, safe bets.

Big wins come from doing the hard things that scare the crap out of you, but you do them anyway.