Participation trophies are becoming more and more popular for kids sports, but I can tell you this: there are no participation trophies for being an entrepreneur.
You need to put in the work and the effort and do whatever you have to do to ensure your success.
Simply participating is not enough – you need to put in the work!
When entrepreneurs achieve a lot of success, it means they do several things correctly.
Number one, you must start by creating an in-demand product or service.
If you want to have a very successful restaurant, what’s the number one thing you need?
You need a starving, hungry crowd, a big, hungry crowd.
(Emphasis on the last part, obviously.)
As an entrepreneur, this means having an audience that wants what it is you have.
Then you at least get to first base. You’ve got a chance of creating success.
Number two, you must create an amazing brand and consistent marketing to promote your product or service.
This means, you have a brand that will that will resonate with people.
From the title, to the subtitle – whatever you’re going to call this thing – it has to easily resonate with people saying, “Oh my gosh, that’s what I’m looking for!”
And then you have to consistently market it across different platforms.
Number three, you have to be willing to persistently market your irresistible offer to the right audience.
Don’t just put it out there willy-nilly to this huge audience that filters in.
You want to do what’s called targeted, laser-focused marketing.
You want to market extremely precisely to the people who are likely to be in your target audience.
It’s actually not that difficult with with Facebook, LinkedIn, Instagram, Google, and other online platforms.
You can buy different mailing lists if you’re going to market offline.
Number four, you have to be able to stand up and boldly answer your audience’s important questions as they make their decision to work with you, for their reasons.
Why are you, above all other options, their number one choice?
Why should they select you and your company to serve their needs?
You just gotta tell ’em.
You need to do that being just a little bit meek and not wanting to appear braggadocious.
But NOT saying “this is who I am, this is what I do, and this is why you want to work with me” is not going to work.
Number five, as a successful entrepreneur, you must learn how to become a rainmaker.
A “rainmaker” is somebody who makes it rain – makes those $100 bills fly – in a business environment.
That means bringing in revenue and making it rain dollars!
While building a support staff, becoming a leader, becoming a marketer, becoming all the other things, will set you up to have a successful business, the number one thing you have to do is close business deals.
So, how about we make it rain for you – quickly!