Criticism. It’s everywhere. No doubt, if you are marketing your business, you’ve already gotten your fair share of it. Some of it may be warranted, but a lot of it should probably be ignored. For some, this can be difficult to do; however, you must DECIDE to become immune to criticism. If you want…

  Content marketing on various social media platforms - especially the social media metrics analysis - leaves many business owners guessing. Is it working? Is it a waste of time? Why doesn’t anyone "like" or "comment"? When you post something in your ‘wheelhouse’ – such as advice or other wisdom about your skill, craft or…

  Being an entrepreneur is never easy. Many entrepreneurs start out with little or no financial backing, and a chorus of "supporters" telling them not to leave the security of their job. Entrepreneurs learn a great deal about rejection, and discover more than they want to about their fears. Truthfully, there’s nobody else to do…

  How you define success for yourself is completely up to you. Your success and dream lifestyle is probably not like mine -- but you must be crystal clear in your understanding that you have to put in the work. No one hands it to you. When I started as an entrepreneur, I knew in…

  They say, “Misery loves company.” However, this should not be comforting to entrepreneurs who are struggling. It should scare the hell out of you! If you’re commiserating, and otherwise being comforted by other entrepreneurs, who are also not doing well, you need to change who you are spending time with, immediately! Misery may love…

  My entire first year as an entrepreneur was what I call “revenue free.” That’s a polite way of saying it took me 12 months to get my first paying client. Needless to say, I had many (many) dark days, wondering if this was what I was supposed to be doing. There were two things…

  Think about your favorite glue. One of its characteristics may be that it grabs and holds things quickly - but it’s probably also your favorite because it holds things together forever. Getting customers to stick with you for life works the same way. It’s been said, “There are never any traffic jams on the…

  When you grow a successful business, you’re going to have more demands on your time. More people will want to connect with you, meet with you, interview you -- and yes, more people will want to “pick your brain!” If you enjoy serving others, your instincts may be to say “yes” to every opportunity…

  I discovered the amazing marketing power of a friendly customer newsletter when I ran a bicycle store in the early 1980s. As store manager, a percentage of my income was based on a simple profit system. When the store made more money, I made more money. So I did some research on how to…

  One of the most important decisions an entrepreneur can make to get to six figures, and then to move on and create a multiple-six-figure Dream Business, is to release and let go. This powerful strategy could make such an amazing difference in your business. I call it, “delegate or stay small forever.” This mindset…