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When I speak around the country about newsletter marketing and effective customer retention strategies, I like to use the leaky bucket analogy. Think of your company as a giant bucket of water. The water in your bucket represents your customers - the lifeblood of your business. Every drop of water that leaks out of your…
Whenever I think of glue (and customer retention), I remember the television commercial showing a man holding his hard hat - which was glued to a steel beam high in the air. Now that was strong glue! From a marketing and customer retention perspective, it certainly got my attention! In fact, based on this commercial,…
While customer retention is key to a sustainable Dream Business, you must know how to get clients in the door. Maybe you aren't sure how. Or you don't have time to do it on a regular basis due to current clients. Perhaps your discretionary budget doesn't allow for big marketing and advertising right now. There…
First things first. The feedback I got from last week's survey was a real eye-opener. Full disclosure: my main goal was to figure out if you guys were up to me bringing back Dream Business Academy, since many people have been asking me about it for 14 months now - and now even my own…
One of the most important facts about business that every single entrepreneur should know, is that it’s easier to generate cash flow when you sell to your existing customers than it is to go out and find new ones. This is vital to understand when looking for how to generate cash flow quickly - without…
In this short video, I share insights from my own journey to become a niche celebrity. Watch this now and see what opportunities are in front of you now. [HTML1] Take the Challenge - CLICK HERE
Early on in my entrepreneurial journey, while I was more than determined to be successful, I was also determined to do it my way. Let’s face it, I was finally the boss, the man, the founder, CEO, President and ‘top dog’ of my own company! Nobody was going to make me do things that…
Have you ever encountered a prospective client who you were certain that your program or service would greatly help them, yet they did not take action? Be honest with yourself. While there are a few reasons why, the biggest reason is something that you cannot control. Recently, I was talking to an entrepreneur who…
Claim your spot on Wednesday's webinar, called How To Create Multiple Streams Of Revenue, AND Work Just 3 Days Per Week (Or Whatever Schedule You Want) which are two of the most popular DBA topics. In fact, these are two of the most common goals entrepreneurs set when they DECIDE to transition from "spend…
How to get clients As an entrepreneur doing online marketing, you already have a website. The website is outstanding with stunning pictures, professional designs, up to date content, mobile responsive and you have optimized the SEO. So what’s the next step into getting new customers to your website? How to build a business Social media…
