Going to the doctor every so often is a great way to stack the odds in your favor of staying healthy. You bathe or shower, brush your teeth, and get your hair cut at more or less set intervals because doing these things keeps you looking and feeling great. How about your business? Are you…

, Do you want to get booked on podcasts? Be original. Be brave. Be bold. As host of Dream Business Radio, I've interviewed some of the top entrepreneurial minds out there. In my coaching and mastermind, I emphasize the importance of having your one-sheet ready anytime an opportunity arises. You could say I know a…

Entrepreneurial freedom is not merely not working for someone else. True entrepreneurial freedom comes when you build a business that is profitable enough to support you in the lifestyle you choose. Creating a Dream Business is not some elusive fantasy. It is definitely possible, IF you are willing to: Do the work Have the courage…

Life is too short to use your talents to better someone else’s business. Life is too short to hold a grudge, especially on yourself. Forgive and move on. Life is too short to worry about what others think of you. Life is too short to be serious all the time. Laugh more. Life is too…

They say entrepreneurs, like us, only work half days - we just get to choose which 12 hours. Har har HARRRRRDY har har! But seriously, maybe there's something to that. There is something exhilarating about sitting in the Captain's Chair, charting your own course, and steering your own boat. I would know! So while you…

Highly successful entrepreneurs are willing to do what others aren't willing to do. They make calls they'd rather not make. They get up earlier than they want to. They give more than they initially get. They're willing to feel unsure when playing it safe feels better. They deliver results instead of excuses They're willing to…

Growing the business of your dreams has a cost. It costs you more money and time than you (at first) think. It even costs you some current relationships. Sometimes you feel lonely. Success is not free – success has a cost. It takes courage to be successful. When you combine courage with your drive, ambition,…

So far we’ve grabbed the reader’s attention with a powerful headline. We’ve drawn their interest into the message with compelling stories. We’ve substantiated our story with some solid evidence, luring their desire with emotions or logical data. So guess what this is all leading up to? See, all the emotional hooks and logical proof are…

Some people will buy based on emotion, other people on logic. The first two parts of AIDA - Attention and Interest - appeal mostly to emotion. Data (or Desire) is the place for logic. Up until now, you made your case in emotional terms. That's exactly what you're supposed to do. Now, you need to…

So your headline has stopped the reader, and now you need to draw the reader into your article. You achieved the "A" in AIDA, now it's time for "I" - interest. The best way to capture Interest is with a story. Storytelling is incredibly powerful. Stories are the way that humans have made sense of…