Every business relationship you have with either a customer, client, or patient is going to have a bump in the road now and then – no matter how much of a world-class experience you deliver, meeting and exceeding expectations.
Maybe there was some sort of unmet expectation.
Something went wrong in the delivery.
It ran late.
It was done incorrectly.
There was miscommunication, and the problems multiplied from there before anyone noticed you weren’t on the same page.
The dog ate your homework.
When you have raving fans in your business, you can withstand the occasional bump in the road.
Think of sports fans who continue to support their teams, even when they’re on a years-long losing streak.
These raving fans keep showing up for games, wearing their jerseys, because there’s a long-term relationship.
When the mastermind experience transforms your customer’s (meaning your member’s) business and life, they’ll tell everyone they know.
They’re not going to bail because, despite your usual punctuality, there’s that ONE time you miss a call or have to reschedule at the last minute.
They’re certainly not going to walk out on you if one little thing you coached them to do only gets them 90% of the result they hoped for.
What they WILL do is become your raving fan – candidly, I have lots of raving fans (see their stories and testimonies here and here).
Next thing you know, your members’ friends and colleagues will come knocking asking if you still have any spots open in your mastermind, card in hand, ready to pay hundreds (even thousands) of dollars per month for the chance to work with the best of the best (that being you).
With all this in place, you’ll easily survive any little bump in the road.