A head slapping moment for many entrepreneurs is when they realize they are NOT their average customer!

Simply put, this means your customer doesn’t know what you know.

Remember that your expertise, skills, and real-world experience are not as commonplace as you may think, especially if you market them (and yourself) correctly.

The more expert you become, the easier your job is – to you – which can lead you to devalue your worth.

Do not fall into the “time for money” trap.

Instead, focus on the extraordinary value you provide from your customer’s perspective – not the time it takes you to do the job.

Example: I have a coaching client, a member of my lucrative virtual mastermind, who is also a coach.

My client came to me charging $7500 for a 90-day training program.

Admittedly, not a bad gig!

However, I helped my client recognize the value of his training from the results his customers were getting, and convinced him that is course was worth far more.

The results of knowing he is not his average customer were STAGGERING.

With some minor tweaking of the actual course (the deliverable), and training him on how to get more lucrative high-ticket client accounts, this same client closed three more clients into his 90-day course, for about $60K more!

Essentially the same program, $60K more in revenue.

Charge what you’re worth.

And while you’re at it, simply, stop trying so damn hard to be “unique” when you don’t have to be.

If something’s weighing you down, here’s your moment of truth.