Some entrepreneurs are blessed to achieve their once ‘lofty’ goals set years ago.

Then, addicted to the rush and adrenaline of success, they keep the ‘pedal to the metal’ and super-size their goals, all the while planning to ‘someday’ enjoy the lifestyle that they once dreamed about their success making possible.

There’s nothing wrong with continuing to make, and chase, bigger goals in business.

However, the reality is, time is precious and life can throw you curve balls, perhaps creating regret.

When I began the “Dream Business” movement in 2009, I came up with a few parameters of what I considered a Dream Business to be.

A Dream Business:

In 2019, I amended my initial list to include the following.

A Dream Business Owner:

  • Is not constantly moving the goal post
  • Does not live for Friday, nor do they groan on Monday morning
  • Does not live to work. A Dream Business owner works to live life every day to the fullest

Several years a friend and mentor said to me:

“Jim, you have already passed the point when you said you would buy a boat. Why are you hesitating to live the dream you’ve been talking about for years? If you’re not going to pull the trigger, then stop talking about it!”


For me, that was a ‘slap in the face’ wake-up call, and frankly, a challenge to my manhood!

Did I have the cajones to do something big, and perhaps scary, like buying a boat (or an RV)?

Or should I just stay in my comfort zone and keep this magnificent lifelong dream just that, a safe dream that I will forever look forward to?

When I first had cancer in 2001, I learned the valuable lesson of how precious and short life can be.

As a survivor, I vowed to both appreciate life more, and live it to the fullest.

So, when I was faced with a decision to either buy my boat, or keep expanding my business goals to someday reach some mythical ‘comfort zone’ of when I would truly ‘feel’ ready.

Thankfully, I took a deep breath and jumped into the deep end of the pool and started swimming.

Several years ago, because I am an entrepreneur who still likes to supersize goals, we sold our first boat and our home, and for years we lived and worked full time on our bigger boat, called Our Floating Home as we traveled the east coast.

While that chapter recently ended, we’re already making our next move.

Like any business owner, there are some scary moments, and while I still work hard 3 days a week, I am truly living my Dream Lifestyle every day for one reason – because I Just Said Yes!

If you’re an entrepreneur or small business owner, I encourage you to exam your life, get very clear about what you want your Dream Lifestyle to look like, and then get busy creating a Dream Business to support your Dream Lifestyle.

Take your shot – because regret feels like crap.

And remember, when you arrive at your goal, resist the urge to move the goal post yet again – and instead decide to live every day to the fullest.

Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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