Social media has become a growing trend these days. Almost all people own a social media account be it on Facebook, Twitter or any other local social media site. Because of this, they have become quite an integral part of any marketing strategy. Regardless of size, business firms understand the importance of being involved in online discussions about their products.

Social media marketing may be a valuable strategy, but if administered poorly, it could yield a negative effect in the business. What could possibly hurt the business instead of helping it flourish? Below are some of the social media marketing mistakes companies must avoid making.

1. Inconsistency

Many companies start their social media campaign with a hype, yet suddenly becomes quiet without notice. They fail to maintain their programs and promotional activities Inconsistency creates an image of a company that it unsystematic and uncommitted.

2. Down-sourcing

Social media marketing requires digital skills and marketing experience. Thus, letting a junior staff handle the task may be a risky move.

3. Irresponsiveness

One way to be closer to the prospective customers is to be able to converse with them. Sometimes, companies only use social media to broadcast something and then ignore what the followers have to say. Ignoring their comments would push the fans away, while responding keeps them close.

4. Criticizing Competition

While companies may believe their brand is the best and do everything to show people that, bringing their competition down may not be a good idea. Aside from probably being sued, criticizing your competition may only make your company look bad. Social media must be used to promote a brand, not to bash others. Netiquette should be observed at all times.

5. Lack of monitoring

Followers’ comments may make or break the brand. When they are not regularly monitored, chances are they may contain false information about your brand. You will not be able to defend your business from your detractors. Before you know it, your brand may already be a subject of ridicule.

Keep these possible social media marketing mistakes in mind to ensure that you do not commit them. What about you, are there tips that you can share to other readers?



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