Stick Like Glue Radio #119 On this episode of Stick Like Glue Radio I interview entrepreneur and coach Carolyn Herfurth on how to avoid and get your business out of ‘the dip’. Don’t miss it!
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In this week’s short powerful episode I talk about one of the most important things to becoming a great speaker and the twist I use to make sure I always hit a home run, don’t miss it!
In this week’s short powerful episode I talk about the enormous profit potential available to every entrepreneur who focuses more in client retention. This episode contains a few bloopers! Don’t miss it!
Stick Like Glue Radio #118 On this episode of Stick Like Glue Radio I interview entrepreneur, investor and rock star podcaster Jason Hartman. Jason has some unbelievable nuggets to share in this action packed episode. Don’t miss it!
On this episode of Stick Like Glue Radio I interview entrepreneur, investor and rock star podcaster Jason Hartman. Jason has some unbelievable nuggets to share in this action packed episode. Don’t miss it!
Main Questions Asked
- How has podcasting helped grow your business empire?
- Why should an entrepreneur have a podcast?
- What is the revenue model for podcasting?
- How do people get to the ‘funnel?’
- What is the average time to gain listeners’ trust today?
- Has the ‘cycle of the sale’ slowed dramatically?
- What is the mission of the Jason Hartman Foundation?
Key Lessons Learned
- The educated consumer is an empowered consumer
- The new form is to educate the consumer and they will become a much better client with a higher trust level
- The best way to learn something is by teaching it
- The old form of media is monologue media as it is one sided
- The new form of media is a ‘dialogue media’ as it is a conversation
- If you have something to say, you are good at talking about it, and can get good guests then podcasting is a good medium for you
- If podcasting is done correctly then its almost like eavesdropping on a conversation
- A podcast is a conversation between you, your guest and your listener
- When starting a podcast, avoid the trap of only featuring guests that are already famous and only selling their latest venture
- Podcast guests who are unknown but winning in their own industry usually provide good show content
- People buy when they are ready to buy
- Sometimes listeners take significant time to reach out so your payoff may be delayed
- If you do the same thing everyone else does then you will get the same results
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In this week’s short but powerful episode I share an important lesson I learned about getting stuff done from my mindset coach, Melanie Benson Strick. Don’t miss it!
Stick Like Glue Radio #117 On this episode of Stick Like Glue Radio I interview bestselling author Ryan Moran, author of the book, The Freedom Manifesto: How to Make a Million Dollars, Travel the World and Live the Life of Your Dreams! Don’t miss it!
In this week’s episode nugget rich show I talk about a powerful strategy that helps me get an incredible amount of work done without pulling my hair out! Don’t miss this powerful episode.
Stick Like Glue Radio #116 On this episode of Stick Like Glue Radio I interview book publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!
On this episode of Stick Like Glue Radio I interview book-publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!
Main Questions Asked
- What are the biggest ways the traditional publishing model differ to the self-publishing model?
- What are the biggest mistakes people make before they start writing?
- Why do you think so many writers are overwhelmed?
- What kind of budget should someone have for self-publishing?
- Create Space is an amazing tool for print on demand, can you speak on print on demand services
Key Lessons Learned
- Endorsement of a major house
- Helps with media, magazine reviews and exposure
- Publishing house pays for editing design, printing, and distribution
- Often takes years for a manuscript to get published
- Royalties are low e.g 6% paperback and 10% hardcover
- The author has little say on design aspects and receive little marketing
- There are no guarantees for future books being published
- You have the timeframe to yourself
- There is a lot of freedom of options
- You have total control over design and marketing
- You own the rights to your material
- You can make your book available to sell online
- The royalties are much larger 40-60%
– Possible lack of credibility associated with ‘self-publishing’
- Think about how you are going to market your book
- Marketing doesn’t come at the end it comes before you even start writing
- Think about who your audience is and don’t just write the book for yourself
- A book has to help, engage and be of value to the person reading it
- Ask yourself: What is your reader’s intended outcome and goals of reading the book?
- Market research is a huge part of meeting the needs of the reader and knowing what is out there so your book can stand out
- Ask yourself: What is already out there and how can my book be different?
- Thinking your book is for ’everyone’ is a big mistake
- Always think about ‘meeting the needs’ of the reader
- Believing you will write a book that readers will simply ‘find’ is a mistake
Self Publishing Costs
- An average length 200 pages 6×9 or 5/12 x 8.5 $3K-6K which would include an editor, cover designer, layout artists, proof reading, e-book, publishing assistant
- Editing is a huge non-negotiable investment and do NOT consider publishing without one
- Cover art is a specific strategy and not something to skimp on
- $4k-$5.5 is usually the sweet spot for publishing
- Create Space is good for Amazon and is free (they are affiliated with Amazon and get higher royalties)
- Book stores order from Ingram Spark but do not order from Create Space (print on demand)
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