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Audio

Self-Publishing Your Book – Stacey Aaronson

Stick Like Glue Radio #116 On this episode of Stick Like Glue Radio I interview book publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

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On this episode of Stick Like Glue Radio I interview book-publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

Main Questions Asked

  • What are the biggest ways the traditional publishing model differ to the self-publishing model?
  • What are the biggest mistakes people make before they start writing?
  • Why do you think so many writers are overwhelmed?
  • What kind of budget should someone have for self-publishing?
  • Create Space is an amazing tool for print on demand, can you speak on print on demand services

Key Lessons Learned

Traditional publishing
PROS

  • Endorsement of a major house
  • Helps with media, magazine reviews and exposure
  • Publishing house pays for editing design, printing, and distribution

CONS

  • Often takes years for a manuscript to get published
  • Royalties are low e.g 6% paperback and 10% hardcover
  • The author has little say on design aspects and receive little marketing
  • There are no guarantees for future books being published

Self-Publishing
PRO

  • You have the timeframe to yourself
  • There is a lot of freedom of options
  • You have total control over design and marketing
  • You own the rights to your material
  • You can make your book available to sell online
  • The royalties are much larger 40-60%

CON
– Possible lack of credibility associated with ‘self-publishing’

Pre-publishing Considerations

  • Think about how you are going to market your book
  • Marketing doesn’t come at the end it comes before you even start writing
  • Think about who your audience is and don’t just write the book for yourself
  • A book has to help, engage and be of value to the person reading it
  • Ask yourself: What is your reader’s intended outcome and goals of reading the book?
  • Market research is a huge part of meeting the needs of the reader and knowing what is out there so your book can stand out
  • Ask yourself: What is already out there and how can my book be different?
  • Thinking your book is for ’everyone’ is a big mistake
  • Always think about ‘meeting the needs’ of the reader
  • Believing you will write a book that readers will simply ‘find’ is a mistake

Self Publishing Costs

  • An average length 200 pages 6×9 or 5/12 x 8.5 $3K-6K which would include an editor, cover designer, layout artists, proof reading, e-book, publishing assistant
  • Editing is a huge non-negotiable investment and do NOT consider publishing without one
  • Cover art is a specific strategy and not something to skimp on
  • $4k-$5.5 is usually the sweet spot for publishing
  • Create Space is good for Amazon and is free (they are affiliated with Amazon and get higher royalties)
  • Book stores order from Ingram Spark but do not order from Create Space (print on demand)

Links to Resources Mentioned
http://www.Thebookdoctorisin.com
http://www.Theselfpublishingscoop.com
http://www.savvyauthormastery.com
https://www.ingramspark.com/
http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Want to write a book but don’t know where to start? You need The Book Doctor @StaceyAaronson’s fantastic tips! http://www.getjimpalmer.com/

Traditional publishing vs self publishing what are the pros and cons of each? Find out w/ @StaceyAaronson http://www.getjimpalmer.com/



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Video

One is the Worst Number

In this week’s episode very important episode I talk about a scary and troubling event that happened to me, and the lessons learned! Don’t miss this powerful episode.



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Audio

Amazon’s Dirty Little Secrets with Greg Jameson

Stick Like Glue Radio #115 On this episode of Stick Like Glue Radio I interview bestselling author Greg Jameson about his new hit book, Amazon’s Dirty Little Secrets! Don’t miss it!

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On this episode of Stick Like Glue Radio I interview bestselling author Greg Jameson about his new hit book, Amazon’s Dirty Little Secrets! Don’t miss it!

Main Questions Asked

  • Is this a book about bashing Amazon? What’s with the title?
  • What compelled you to write this book at this time?
  • Is ‘what would Jeff (CEO of Amazon) do’ your mantra?
  • Can you describe what the acronym P-O-W-E-R and what it stands for?
  • If search engines aren’t the primary method for driving traffic, what should someone do instead?
  • How often do you recommend businesses email their list?
  • How do you feel about video?
  • What tips do you have for people to grow a list if they are just starting out?
  • Talk about Facebook and the pay-to-play model as well as LinkedIn and Google Plus
  • Tell us about the importance of analytics and testing  

Key Lessons Learned
The P-O-W-E-R acronym stands for the following:

  • P- Plenty of traffic
  • O- Offer something for free
  • W- Win their trust
  • E- Engaging experience
  • R- Request an action

Google

  • Most people thing if you get listed #1 on Google you will be popular
  • You get to be listed #1 on Google because you have already done things to be popular

Email

  • Email is still one of the best drivers of traffic and conversion there is
  • Email the people who are already following you
  • Keep in contact at least once a week with your list
  • Give readers something powerful so they want to subscribe to the email list
  • Find someone in an adjacent industry to yours and get them to email their list on your behalf to in order to build your list
  • Offer value and be ‘be a go-giver’ before asking for a favor from the business

Video

  • Video is critical these days as many people would rather watch than read
  • Almost every E-commerce site has multiple pictures of a product but few have a sales person ‘showing’ usage (use this to your advantage)
  • Video is a way to bring you almost ‘face-to-face’ with your audience
  • Videos’ are the easiest thing to share on social media (and most sharable)

Social Media

  • Be aware that Facebook is going for a pay-to-play model for businesses
  • You need to have solid shareable content otherwise your visibility will remain small
  • Remember there is always the option to pay to boost your business posts 
  • Google Plus- hangouts is still valid, however as a social network aspect is not as big
  • LinkedIn – the business social network with the feed is becoming more like Facebook

Learning from Amazon

  • Creating trust is important for online businesses and can be easily recreated via a review system similar to Amazon
  • Amazon wins trust because they post both good and bad reviews
  • If you only show good reviews it is probably not believable
  • Amazon does a great deal of testing on all aspects of the website that is important
  • Small businesses can follow the lead of testing e.g an email with two subjects lines or two different product pages to test which is most effective before blasting to your list

Links to Resources Mentioned
http://www.Amazonsdirtylittlesecrets.com

http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Dying to know Amazon’s Dirty Little Secrets? You MUST listen to this podcast with Greg Jameson @WebStoresLtd http://www.getjimpalmer.com/

What are Amazon’s Dirty Little Secrets & how can you use them to improve your business? Find out @WebStoresLtd http://www.getjimpalmer.com



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Video

Check Your Money Mindset

In this week’s episode very important episode I talk about one of the most important things entrepreneurs need to understand about their business – and it happens between your ears! Don’t miss this powerful episode.



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Audio

Buying and Selling Businesses with Ace Chapman

Stick Like Glue Radio #114 On this episode of Stick Like Glue Radio I interview super successful equity investor, Ace Chapman on how to buy and sell businesses! Don’t miss it!

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On this episode of Stick Like Glue Radio I interview super successful equity investor, Ace Chapman on how to buy and sell businesses! Don’t miss it!

Main Questions Asked

  • When did you start becoming an entrepreneur?
  • Did you have a mentor when you were younger?
  • Why should someone consider buying an ongoing business instead of building one from scratch?
  • How do you become aware of these opportunities?
  • Are people niche focused or do they want a nice asset?
  • Do you help people prepare for selling businesses or just acquisition?
  • What are the top 3 things an owner should be doing when they want to sell?
  • Is 2.5 times net a standard price?
  • Is there extra value in intellectual property such as client lists and trademarks?

Key Lessons Learned

  • Look for opportunities in business that aren’t performing as well as they should be
  • One of the biggest hurdles is confidence levels
  • The reason why many small business fail is because they run out of confidence (not cash)
  • You want to have your elevator pitch down with a hook that puts you in a place where you are top of mind for selling businesses
  •  80% of these buying and selling business deals are done in the ‘hidden market’
  • A lot of opportunities are on the web (see resources)
  • The best deals are not advertised
  • Find people who are motivated sellers (ask a divorce attorney)
  • Focus on networking and sourcing the hidden market
  • There are 2 million baby boomers who are business owners and entrepreneurs who are looking for people to help them
  • Often you can get equity on not purchase the business outright
  • Businesses under 2 million dollars will sell 2-3.5 times earnings depending on industry
  • Consider cash flow and customer lists when you are looking to sell

Top 3 things you should do when you want to sell

  • 1) Create a SOP (standard operating procedure) for every area of the business
  • 2) Start to make yourself less needed in the business
  • 3) Financials – start to pay attention and make sure every expense drives the bottom line (this is what tells the real story of what’s going on in the business)

Links to Resources Mentioned
http://www.acechapman.com
ace@acechapman.com
https://twitter.com/acechapman
http://www.bizquest.com/
http://bussinessesforsale.com/
http://www.bizbuysell.com/
http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

What are the Top 3 things you should do when you want to sell a business? Find out w/ @acechapman www.getjimpalmer.com

Ever wanted to flip a business? You need to listen to this podcast with @acechapman www.getjimpalmer.com



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Video

Using Speaking to Grow Your Business

In this week’s episode I talk about the most powerful way to move your marketing from one-to-one to one-to-many. Don’t miss this powerful episode.



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Audio

List Building and Social Media Strategies with Patty Farmer

Stick Like Glue Radio #113 On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

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On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

Main Questions Asked

  • Why do you think list building is important?
  • What are some strategies in getting connections on email lists?
  • What’s going on with Facebook’s visibility strategy?
  • Do you think Twitter is more interactive or just set and forget?
  • What is the biggest mistake business owners make when compiling their lists?
  • What do you think is the most valuable metric to measure?
  • What is the number one way you’ve built your personal connections and online community?
  • What do you think is going on with Google+?
  • Is there a different strategy to use on Google+ as compared to Facebook?
  • What is your experience with Instagram?
  • Is there a best practice for opt-in offer email lists?
  • Can you share a strategy on how to ‘share not sell’ when engaging and building community?
  • What is one piece of advice you want to give?

Key Lessons Learned

  • No one can take away your email list so the money will always be in building a good responsive list
  • Have a custom tab and strong offer to opt-in on your platforms as well as offering something valuable to grab audience attention
  • Have several opt-ins on different pages and drive people to different places that is appropriate to them
  • Segment your list to provide real value
  • Offer your list special things that only apply to them such as exclusive information only available on the list
  • Engagement is more important to measure than click though
  • ‘Serve not sell’ and collaboration are Patty’s top personal connection builders
  • When ‘serving not selling’ make sure your verbiage is selling results and not money
  • Don’t get caught up in benefits, instead offer results & show how you will serve them

Facebook

  • Be aware that Facebook visibility used to be 20% its now 6%
  • If you have photos in your posts it will not rank as high as text only, however, it will get shared more
  • Text based posts will rank higher and show up in more user news feeds

Twitter

  • Tip- Click the Facebook timestamp underneath your page name on a post to get the link. Add link on Twitter with an enticing sentence to drive people to your Facebook

Email Lists

  • The biggest mistake in email lists is not asking permission to add people  
  • Segmenting your email list is important when creating it

Google+

  • If you want more Google juice you need to be on Google+ as it’s the hub of all things Google
  • Google+ is more content driven whereas Facebook is more social

Instagram

  • Instagram is a good platform so think about adding to your strategy, however, consider your audience and ask yourself ‘why.’ What is the goal?
  •  

Final Piece of Advice: Your list is your bank account but if you build that list on service and relationships, it will be a retirement account!

Links to Resources Mentioned
www.pattyfarmer.com
http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Your ‘list’ is your bank account, find out how to turn it into your retirement account in this podcast @PattyFarmer  www.getjimpalmer.com

Why is list building is important to your business? How do you take full advantage? Find out here:  www.getjimpalmer.com w/ @PattyFarmer



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Video

The Million Dollar Platform Explained

In this week’s episode I answer a viewer’s email and explain what a million dollar platform is and how to juggle multiple marketing platforms. Don’t miss this powerful episode.



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Audio

Social Media Marketing Strategies with Rick Cooper

Stick Like Glue Radio #112 On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!

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sticklikeglue-rickcooper

On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!

 

Main Questions Asked

  • What suggestion do you have for entrepreneurs on how they can use social media to grow their business?
  • What are some of the ways to use social media to follow up and build relationships with people you meet?
  • What strategies do you have for Facebook friends without being spotted as a ‘sales guy’?
  • How frequently should you be posting on Facebook?
  • What’s your definition of what’s good to share and what’s not good to share?
  • What do you think about posting political and religious content?
  • How can social media help with networking?
  • What tips do you have about using LinkedIn?
  • Is it possible to get new business using Facebook and Twitter?

 

Key Lessons Learned

  • Social media is like a parade-who would be in it? Where would you be? How often are you making appearances?
  • It takes a while to build a new network so focus on connecting with new people
  • Add value through content by sharing information and ideas that your audience will appreciate. If the content is good they will stick around and want to connect with you.
  • The idea on social media is to get people coming back and interacting
  • Spread your marketing across multiple channels on a consistent basis; social media, email marketing, blogging, direct mail, telemarketing, teleseminars and webinars as well as posting video on YouTube and blogs.
  • Social media platforms are changing all the time so keep on top of it
  • Don’t try to accomplish everything in one day, set small achievable daily goals
  • Social media is a good way to keep in touch with clients and get attention. Do it a few days prior to picking up the phone for full effect.

 

Live Event Social Media Management

  • Before you get to an event use social media to connect with attendees.
  • Make sure you know the event #hashtag (this will lead you to people at the event)
  • At the event add people you meet as you go (each evening is a good time otherwise they will forget you.)
  • Take photos of people at events and post them on Twitter and photo Facebook (tag the photos and use @mentions to show up on their page.)
  • Have a process or system for following up with people on a consistent basis

 

Facebook

  • Take time to develop the relationship (public and private) over time if you are meeting through Facebook
  • Make a list of people to follow up with over time. A spreadsheet works well and make notes as you reach out and contact. E.g send 10 private messages a day.
  • Think about what systems you can use on a daily basis to make contact that isn’t overwhelming. Always end with a question.
  • Consider who your audience is when posting on Facebook (how many friends they have)
  • Rick posts 6-8 times a day on personal pay and 3 times on business page with a mix of live and scheduled.
  • Hootsuite is good to pre-schedule and post a week at a time
  • Pre-scheduling frees you up to take the time to interact with your audience
  • Create TOMA (top of mind awareness) – Jump into conversations and find high profile people who are getting results as well as Facebook groups
  • Typically when you post anything political you’ll get 50/50 positive/negative response so it can be dangerous territory unless you want to be controversial
  • Don’t just post business things on your personal profile also post personal things to give a representation of who you are

 

Networking

  • You want to be a trusted advisor and a person who is a resource and solution oriented.
  • Use CRM, spreadsheets, Evernote to take notes and add into your customer database
  •  Use social media to find out what’s going on in peoples lives (find out their personality profile)

 

LinkedIn

  • Must have a strategy around it on how to find the people you’re looking for
  • Has great search tools for finding people
  • The more people you are connected to the more results you are going to get so grow your network
  • Use an email tool and use templates to send out messages to connect with people
  •  Focus on adding value and reference their profile e.g endorse skills

 

Links to Resources Mentioned

http://socialmediaoutcomes.com/10ways

Phone: 916- 248-5440

Rick@socialmediaoutcomes.com

http://www.hootsuite.com

http://www.getjimpalmer.com/

 

2 click to tweet links (clicktotweet.com)

Want to know HOW to use SOCIAL MEDIA to attract & engage new clients? Find out in this podcast @rickcooper http://www.getjimpalmer.com/

What are the best strategies for utilizing social media at an business event? Find out! @rickcooper http://www.getjimpalmer.com/ 



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Video

How to Create a Killer Opt in Box

In this week’s episode I show you how to create a killer opt in box so you can build a powerful email list. Don’t miss this important episode full of bloopers, as I shot it at the end of a long day!!



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