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Video

Using Technology to Market Your Business

In this week’s short tropical episode from Playa Del Carmen I reveal one of the ways that I use technology to help market and grow my businesses – don’t miss it!



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Killing it in the Insurance Biz – David Brown

Stick Like Glue Radio #131 On this episode of Stick Like Glue Radio I interview author and marketing coach, David Brown who left a 25 year career in the insurance business to help others market and grow their businesses. Do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio, I interview author and marketing coach David Brown, who left a 25 year career in the insurance business to help others market and grow their businesses.  Do not miss it!

Main Questions Asked:
  

  • Give us the 411 on how you got started.
  • How did you get into marketing?
  • What was your decision to write your book?
  • How did you distribute your book?
  • Why do you think a small business or entrepreneur needs a business plan?
  • Do you put business plans together? Is that part of your consulting practice?
  • What do you mean by ‘hidden money?’
  • What are the top 2 things a business can do to bring in more revenue?

Key Lessons Learned:

  • The number one reason businesses fail is failure to understand markets and their customers buying habits.
  • Ask direct questions on what you want to do and how you want to grow your business.
  • Book distribution can be through business associations and organizations that deal with new start businesses, donations to the library system, online, E-readers, and word of mouth.

 

Business Plan:
 

  • A business plan is a step-by-step process detailing how you are going to become successful.
  • We all need something to keep us on track, especially when there is a down period in the business.
  • If you need to find investment, then people want to know what you are going to do, so a business plan is absolutely necessary.
  • Most people spend more time planning their vacation than their business.
  • If you don’t have a guide to follow along the path you are going to take, it’s hard to get you where you’re going.
  • Ask yourself: “What is my definition of success and what steps am I going to take to get there?”
  • If you have a plan, you can hand that off to a staff member to follow. This allows you as the business owner to get in front of people.
  • It is important to train businesses with employees on how to implement this plan and what staff need to do on a weekly basis.

Hidden Money:

  • There is a lot of business overlook as they try to get to the ‘big thing.’
  • Looking for hidden money is looking at markets close to hand and finding what money is there.
  • Showing people ‘what else’ is showing your existing customers that already know, like and trust you, what other products and services you offer.

 

Delegating:

  • One of the greatest challenges entrepreneurs have is the ability to let things go. Many are so sure they can do it better, faster and cheaper.
  • Entrepreneurs struggle with delegating, but need to so they can focus on revenue generating activities.
  • Because you brought people you trust to work for you, you need to allow them to carry out the work and trust that it will get done.

 

Top 4 Things a Business Can Do to Bring in More Revenue:

Identify your preferred client.

  • What product are you going after with that client?

What is the best way to reach your preferred client?

  • Often entrepreneurs think everyone is your client, so time is spent in the big picture instead of narrowing down to a niche market.

Links to Resources Mentioned

The Average Joe Biz
The Ultimate Mastermind Summit
From the Bottom Up
Dream Business Academy
 
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How do you find ‘hidden money’ for your business? The Average Joe explains to @newsletterguru in this podcast http://www.getjimpalmer.com/

What are the top 2 things a business can do to bring in more revenue? The Average Joe explains @newsletterguru http://www.getjimpalmer.com

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Video

Drink Before Your Thirsty and Speed Up Success

In my final short but powerful tropical episode from Playa Del Carmen I talk about how important it is to drink before you’re thirsty. Waiting to drink can slow down your progress! Don’t miss this important lesson!



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Audio

How to Crush it With Webinars – Robert Coorey

Stick Like Glue Radio #130 On this episode of Stick Like Glue Radio I interview best-selling author Robert Coorey who has some amazing strategies on how to grow your business with webinars. Do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio, I interview best-selling author Robert Coorey, who has some amazing strategies on how to grow your business with webinars. Do not miss it!

Main Questions Asked:

  • How did you almost break the world record for having the most people on a webinar?
  • What was your webinar about and how did you market it?
  • Talk about the size of the list, did you do banner ads on the website?
  • What is the number one thing that will have the biggest impact for the small business owner and entrepreneurs in 2015?
  • Are you suggesting webinars, teleseminars, blogs, and ads are all storytelling?
  • Give us an idea on how you use webinars to tell a story. 
  • Was there a catalyst in your life?
  • Tell me about your book Feed A Starving Crowd.
  • Can you talk about the reality TV show? Will you be onsite with the businesses?
  • Is a lot of the show bringing your online strategies to brick and motor businesses?
  • What are the top challenges most small business face today?
  • What strategies can you give on how to help these businesses?
  • What is your feeling on webinars versus teleseminars?
  • What is the optimal lead time to promote and conduct a webinar?

 

Key Lessons Learned:

  • Usually only 30-50% of people who sign up for webinars actually show up.
  • The platform of storytelling is the predominant regardless of the channel.
  • Storytelling looks more like sharing content than actual advertising.
  • People want to get to know you and your brand.
  • Storytelling is the safest way to go as you’ll never get blocked by Facebook or ad networks for spam or pushing too hard.
  • People want to be engaged, not spoken to or spoken at.
  • There are two phases to the webinar: pre-webinar and at the webinar itself.
  • When you feed a ‘starving crowd,’ business is easier.

 

Pre-Webinar:

  • Initially tell stories of clients who have had success.
  • The more emotion you put into a story, the better the response you’ll get.
  • One to two weeks of pre-promotion is sufficient time for webinars (otherwise people will forget).
  • Running a webinar at short notice disrespects your audience’s time.

 

Challenges and Solutions:
 

  • The biggest challenge is businesses not getting enough new customers.
  • A solution is to conduct a product launch (go to your existing database) and invite people to a webinar or live event.
  • Once you have a good offer, you can scale it out and start doing paid ads.

 

Links to Resources Mentioned
 
Feed a Starving Crowd
Dream Business Academy
Bar Rescue
The Profit
 
Click to Tweet

@robertcoorey had a 7991 person webinar & almost broke a world record! Find out how he did it http://www.getjimpalmer.com/ @newsletterguru

What is the #1 thing that will impact entrepreneurs in 2015? Find out w/ @robertcoorey & @newsletterguru  http://www.getjimpalmer.com/

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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A Big Breakthrough from Mexico

In this week’s short tropical episode from Playa Del Carmen I reveal a big breakthrough on something I’ve been working on. In addition to the exciting news, as always, there is a powerful entrepreneurial lesson in this episode – don’t miss it!



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Audio

Get Your Book Done – Michelle Prince

Stick Like Glue Radio #129 On this episode of Stick Like Glue Radio I interview book writing expert Michelle Prince. Michelle is known as America’s Productivity Coach and she has an awesome program called Book Bound, and she shares lots of nuggets for wannabe authors! Do not miss it!

Download MP3
Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio, I interview book writing expert Michelle Prince. Michelle is known as America’s Productivity Coach and she has an awesome program called Book Bound. She shares lots of nuggets for wannabe authors! Do not miss it!

Main Questions Asked:

  • Tell us why entrepreneurs need to write a book?
  • What do you say to the people who doubt they have what it takes to write a book?
  • Share some strategies on how to get your book done.
  • Is there a formula for writing the book? What are the mechanics?
  • What are other things you want to include in your book if you want to promote your business?
  • How do you feel about typing your book versus talking?

 

Key Lessons Learned:

  • Entrepreneurs already have a story and are telling it.
  • You are probably already sharing the information you would put in a book.
  • It’s not about writing the book itself, but being an author and leveraging it.
  • Writing a book is not always deserved credibility, but rather perceived credibility.
  • Unless you have a huge platform, then its difficult to have massive book sales.
  • If your book is strategic, then write a book to attract the certain people/ clients you want.

 

Benefits of Writing a Book:
 

  • Allows your clients to get to know you in an easy way.
  • Elevates your status as a business owner.
  • Published author status offers immediate credibility and is an easy way to market and differentiate yourself.
  • You will stand out as an authority, not necessarily because ‘what’ you wrote about, but because you actually wrote a book.
  • The more books you write, the benefits keep growing.
  • Benefits don’t come through book sales, but through the opportunities that come from it.

Who Can Write A Book?:

  • People who are authors aren’t always extraordinary writers but have extraordinary stories and write valuable content (editors make valuable content sound good).
  • Figure out what you can share with others and what they will get value from.

 

Strategies to Get your Book Done:
 

  • Figure out the topic.  What is the book about?
  • List all the things you are passionate about (not work related).
  • List what you have experienced, e.g sales, divorce, being mother, or bankruptcy.
  • Look at both lists (passions & experiences) and see where you can draw a connection to create your story.
  • Caveat: be careful of what you choose to write about as you’ll be speaking on that topic for a long time after the book is published.

Mechanics of Writing a Book:

  • To get started, ask yourself ‘what is the best first story?’
  • Write an outline in the area of your topics.
  • Do a ‘brain dump’ and write everything you can think about your chosen topic. What are things you want to cover?
  • Pretend your best client is sitting across from you asking ‘Can you tell me everything about ‘x topic’ in one conversation?” what would you say? These are your ‘big topics’ which become chapters.
  • Ask yourself what is everything you need to explain within those topics.

What Is Your End Game?:

  • What is the goal of your book and why do you want to write it?
  • If your goal is to get more consulting clients, then the book should be about the ‘why’ not the ‘how.’ Make sure to redirect your readers back to you.
  • Some authors offer a free download at the end of each chapter which is a way of redirecting readers to their list. 
  • If you are a speaker, then your goal is back-of-the-room sales.

 

Talking Versus Typing:
 

  • If you are a better talker than writer, then don’t fight it get a voice recorder to get your thoughts out.
  • Send the audio to a transcriber who has done transcriptions for books.
  • Once typed in a Word document, you can clean it up.

Links to Resources Mentioned

Michelle Prince    
Winning In Life Now (Book)
Busy Being Busy (Book)
It’s Okay to be Scared but Never Give Up (Book)
The Magic of Newsletter Marketing (Book)
Dream Business Academy

Click to Tweet

Want to write a book unsure where to start? Michelle Prince tells you how @motivateinspire @newsletterguru http://www.getjimpalmer.com/

Michelle Prince believes all entrepreneurs should write a book! Here’s why http://www.getjimpalmer.com/ @motivateinspire @newsletterguru

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Video

Get Tons of Valuable Exposure as a Guest Expert

In this week’s powerful show I interview Jessica Rhodes on how to gain massive exposure and credibility as a guest expert. Lots of nuggets in this show from St. Louis! Don’t miss it!



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Audio

Shark Tank Lessons: Fun Cakes – Kimberly Aya

Stick Like Glue Radio #128 On this episode of Stick Like Glue Radio I interview Shark Tank entrepreneur Kimberly Aya who is the creator of Fun Cakes Rentals. Kimberly shared lots of marketing wisdom and talked about her experience on Shark Tank! Do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

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Video

What Your Need to Know about Retargeting with Gary George

In this week’s powerful show I interview Gary George, CEO of Blazin Multimedia on the power of retargeting, and using Google Analytics to serve up different ads – very powerful marketing! Do not miss this episode!



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Cool Things Entrepreneurs Do with Thom Singer

Stick Like Glue Radio #127 On this episode of Stick Like Glue Radio I flipped the table and share an interview that someone did with me! Thom Singer is the host of Cool Things Entrepreneurs Do and the interview is chock full of nuggets so Thom said to share it with my community! Do not miss it!

Download MP3
Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio, I flipped the table and shared an interview that someone did with me! Thom Singer is the host of Cool Things Entrepreneurs Do and the interview is chock full of nuggets, so Thom said to share it with my community!  Do not miss it!

Main Questions Asked:

  • What do you really like about the entrepreneur lifestyle?
  • Is the newsletter still important to entrepreneurs?
  • What advice do you have for people thinking of becoming an entrepreneur?
  • What is something someone else is doing that is cool?
  • What do you do to serve the greater good?

Key Lessons Learned:

  • The teacher always learns more.
  • You need to stay top-of-mind for past customers and prospects, newsletters are a way to do that.
  • Healthy profitable businesses have healthy relationships.
  • Most businesses are built on the power of happy clients.
  • People do business with people they know, like, or trust.
  • Be sure to know if what you are offering is in demand, so you can make a business out of it.
  • 100% of people who quit don’t make it to the top.
  • Paid and un-paid speakers are both legitimate models. 
  • As an unpaid speaker, you can make just as much money by selling your product at events as you can as a paid speaker.
  • Boutique live events of 40-50 people in a room are a different and effective strategy.
  • You are more likely to engage, interact and get to know the attendees in a smaller event than you are at an event of 5,000.
  • It is a universal law that when you give, you will receive (and usually receive in higher proportion than what you give away).
  • No matter where you are right now start giving away 10% (this includes time).
  • If you want to ‘lock and load for results,’ make an agreement on who you are going to support and set it up for an automatic monthly debit.
  • Compounded generosity will add up if you start early and consistently.
  • You don’t have to be rich to make an impact on philanthropy.
  • The way you live your life says more about what you do.

Links to Resources Mentioned:

Thom Singer  
The Newsletter Guru
Dream Business Academy
No Hassle Newsletters
Stop Waiting For It To Get Easier
Three Feet From Gold
We Got Fired…And It’s The Best Thing That Ever Happend To Us
National Speakers Association
Toni Newman
Newsletter Guru TV

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Interviewer @newsletterguru Jim Palmer turns interviewee on @thomsinger Cool Things Entrepreneurs Do podcast http://www.getjimpalmer.com/

Boutique live events are an effective strategy. Find out why with  @newsletterguru & @thomsinger http://www.getjimpalmer.com/

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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