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Social Media Marketing Strategies with Rick Cooper

Stick Like Glue Radio #112 On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!

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sticklikeglue-rickcooper

On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!

 

Main Questions Asked

  • What suggestion do you have for entrepreneurs on how they can use social media to grow their business?
  • What are some of the ways to use social media to follow up and build relationships with people you meet?
  • What strategies do you have for Facebook friends without being spotted as a ‘sales guy’?
  • How frequently should you be posting on Facebook?
  • What’s your definition of what’s good to share and what’s not good to share?
  • What do you think about posting political and religious content?
  • How can social media help with networking?
  • What tips do you have about using LinkedIn?
  • Is it possible to get new business using Facebook and Twitter?

 

Key Lessons Learned

  • Social media is like a parade-who would be in it? Where would you be? How often are you making appearances?
  • It takes a while to build a new network so focus on connecting with new people
  • Add value through content by sharing information and ideas that your audience will appreciate. If the content is good they will stick around and want to connect with you.
  • The idea on social media is to get people coming back and interacting
  • Spread your marketing across multiple channels on a consistent basis; social media, email marketing, blogging, direct mail, telemarketing, teleseminars and webinars as well as posting video on YouTube and blogs.
  • Social media platforms are changing all the time so keep on top of it
  • Don’t try to accomplish everything in one day, set small achievable daily goals
  • Social media is a good way to keep in touch with clients and get attention. Do it a few days prior to picking up the phone for full effect.

 

Live Event Social Media Management

  • Before you get to an event use social media to connect with attendees.
  • Make sure you know the event #hashtag (this will lead you to people at the event)
  • At the event add people you meet as you go (each evening is a good time otherwise they will forget you.)
  • Take photos of people at events and post them on Twitter and photo Facebook (tag the photos and use @mentions to show up on their page.)
  • Have a process or system for following up with people on a consistent basis

 

Facebook

  • Take time to develop the relationship (public and private) over time if you are meeting through Facebook
  • Make a list of people to follow up with over time. A spreadsheet works well and make notes as you reach out and contact. E.g send 10 private messages a day.
  • Think about what systems you can use on a daily basis to make contact that isn’t overwhelming. Always end with a question.
  • Consider who your audience is when posting on Facebook (how many friends they have)
  • Rick posts 6-8 times a day on personal pay and 3 times on business page with a mix of live and scheduled.
  • Hootsuite is good to pre-schedule and post a week at a time
  • Pre-scheduling frees you up to take the time to interact with your audience
  • Create TOMA (top of mind awareness) – Jump into conversations and find high profile people who are getting results as well as Facebook groups
  • Typically when you post anything political you’ll get 50/50 positive/negative response so it can be dangerous territory unless you want to be controversial
  • Don’t just post business things on your personal profile also post personal things to give a representation of who you are

 

Networking

  • You want to be a trusted advisor and a person who is a resource and solution oriented.
  • Use CRM, spreadsheets, Evernote to take notes and add into your customer database
  •  Use social media to find out what’s going on in peoples lives (find out their personality profile)

 

LinkedIn

  • Must have a strategy around it on how to find the people you’re looking for
  • Has great search tools for finding people
  • The more people you are connected to the more results you are going to get so grow your network
  • Use an email tool and use templates to send out messages to connect with people
  •  Focus on adding value and reference their profile e.g endorse skills

 

Links to Resources Mentioned

http://socialmediaoutcomes.com/10ways

Phone: 916- 248-5440

Rick@socialmediaoutcomes.com

http://www.hootsuite.com

http://www.getjimpalmer.com/

 

2 click to tweet links (clicktotweet.com)

Want to know HOW to use SOCIAL MEDIA to attract & engage new clients? Find out in this podcast @rickcooper http://www.getjimpalmer.com/

What are the best strategies for utilizing social media at an business event? Find out! @rickcooper http://www.getjimpalmer.com/ 



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Video

How to Create a Killer Opt in Box

In this week’s episode I show you how to create a killer opt in box so you can build a powerful email list. Don’t miss this important episode full of bloopers, as I shot it at the end of a long day!!



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Audio

Podcasts, Facebook Groups and Membership Programs with Katie Krimitsos

Stick Like Glue Radio #111 On this episode of Stick Like Glue Radio I interview one of the host of Business Women Rock, Katie Krimitsos about how she is using her podcast and Facebook Groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

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sticklikeglue-krimitsos

On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

Main Questions Asked

  • How long have you been working on the Tampa Bay Business Owners?
  • How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group?
  • How did your work with Tampa Bay Business Owners bring you to Biz Women Rock?
  • What are some tips on how to start a private Facebook group?
  • Have you been able to use your Facebook group to grow your ‘list’ or is it simply interactive?
  • What was your thought process on deciding to ‘niche down’ into businesswomen?
  • Your Podcast is three days a week, how did you figure out the frequency?

 

Key Lessons Learned

  • When managing a group, program development and calendar management is key
  • Maintain foundational events but build out new topics to keep group interest
  • The entrepreneurial story is a strong connection between business owners. Use it.
  • You can take what makes you special locally and scale it out to share your message nationally or globally
  • Going from idea to implementation is often where people fall short
  • E-mail lists are effective for one-on-one communication but its not the only way; Facebook ‘groups’ are also useful in addition to Facebook ‘pages.’ Test both.
  • Opt-in e-mail lists are not the roadblock you often think it is, so try different ways to build and you might be surprised with the results and numbers
  • Consistency is important in all aspects of business. When you say ‘weekly’ you must deliver. If you don’t you are viewed as unreliable.
  • Consistency paints a picture of you how seriously you take dedication and your audience
  •  Jay Conrad Levinson said bad marketing done consistently will beat great marketing done in inconsistently

 

Facebook Groups

  • A group is a way for the community to talk to each other whereas a page is only good for the community to talk to the business
  • 1. Build the page itself
  • 2. Create guidelines for the group
  • 3. Ask people to be brand ambassadors on your group who can pose questions and
  • 4. Aim for active engagement (likes, comments, shares) to get things rolling. Have them activate conversation.
  • 5. Run targeted ads and invite people to join your group
  • Time will need to be spent nurturing, growing and responding
  •  Be wary of spammers and make sure to monitor

 

Links to Resources Mentioned

http://www.bizwomenrock.com

https://www.facebook.com/groups/BWRConnect/

http://tampabaybusinessowners.org/

http://www.getjimpalmer.com/

  

2 click to tweet links (clicktotweet.com)

 

Want to start a Facebook Group for your business? Listen to @KatieKrimitsos on how to do it right! http://www.getjimpalmer.com

 

Find out about Podcasts, Facebook Groups & Membership Programs w/ @KatieKrimitsos this week http://www.getjimpalmer.com

 



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Video

Put the Cart Before the Horse and Profit

In this week’s episode I talk about the importance of sometimes putting the cart before the horse to make your business grow. This strategy is not easy for most entrepreneurs, but very important! Don’t miss it!



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Video

Connect with Clients and Prospects with Mail Shakes

In this week’s episode I interview the founder of Mail Shakes, Mike Schnitzius during an afternoon mastermind session on my boat. Mike has a powerful way to build stronger and more profitable connections with your customers, clients, patients, and prospects. Don’t miss it!



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Audio

Using a Podcast to Grow a Small Business with Ben Krueger

Stick Like Glue Radio #110 On this episode of Stick Like Glue Radio I interview one of the leading experts in how to market and grow a podcast, so it will help to grow your business! Ben Krueger share a wealth of information in this powerful interview – don’t miss it!

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Summary
In this episode of Stick Like Glue Radio, I speak with Ben Krueger who is the owner and founder of Authority Engine and creator of Small Business Podcasting. Ben is best known as the ‘podcast marketing guy’ and is the go-to authority on how to market, position, cultivate and grow small business through the power of podcast marketing. Ben has spoken also internationally from Las Vegas to Bangkok.

Main Questions Asked

  • Why does it make sense for small business owners to have a podcast?
  • How can a podcast help attract new clients?
  • How do you build an audience for your podcast?
  • How do people prepare to deliver good content on a weekly basis?
  • What is the next level of podcasting to start sounding like a pro?

Key Lessons Learned

  • Focus on how you can use podcast marketing to become an authority in your space.
  • Develop long term relationships with listeners so they eventually become paying customers.
  • Core approach is thinking about online. Ask yourself how you want to position yourself and your business to target customers.
  • In order for podcasting to be effective as a marketing tool, there should be an online component of the business first.
  • Brands are becoming ‘personality’ based which lends well to podcasting.
  • Podcasting is a long term positioning strategy not instant effect.
  • When you go live make sure you’re strategic about how you create and launch your show (what are your calls to action?).
  • Come up with 5 content categories that answers very specific questions your audience asks
  • To sound like a pro find other podcasters in your market and get interviewed on that show.
  • If you have expertise in your industry pitch to get on as a guest on other podcasts.

Benefits of Podcasting for Small Business

  • Podcasting builds ‘know, like and trust’ factors.
  • Podcasting gets you in front of a new audience (that you may not have been exposed to).
  • Podcasting will give people who know about you another way to connect with you.
  • If you can connect with guest experts on your podcast you get ‘power of association’.
  • Podcasting gives you a good reason to reach out to industry experts with something that benefits them. This will give you knowledge and build connections.

How to Build a Podcast Audience

  • 1. Go live with a launch strategy – run mini contests & giveaways.
  • 2. Think about other communities in your marketplace and reach out to leaders.
  • 3. Make sure to cross promote the podcast on your other platforms and any show guests.

Links to Resources Mentioned
http://www.authorityengine.com
http://www.getjimpalmer.com

2 click to tweet links (clicktotweet.com)

Thinking about starting a #podcast for your business? @BenWKrueger of Authority Engine tells you how! http://tinyurl.com/kozjesn

Have a #podcast and want to build your audience? @BenWKrueger of Authority Engine reveals how! http://tinyurl.com/kozjesn



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Video

How to Monetize Your Marketing

In this week’s episode I share a powerful mindset shift that helps many entrepreneurs approach their business with the right goals – how best to monetize their marketing and various platforms. Don’t miss it.



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Audio

Social Media Tips with Tyler Anderson

Stick Like Glue Radio #109 On this episode of Stick Like Glue Radio I interview one of the leading experts in social media, Tyler Anderson, CEO and founder of Casual Fridays, a social media & content marketing agency. We cover a lot on Facebook, LinkedIn and Instagram! Don’t miss it!

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sticklikeglue-tyleranderson

Summary

In this episode of Stick Like Glue Radio, I speak with social media expert Tyler Anderson, founder and CEO of Casual Fridays, a social media and content marketing agency and creators of Scoreboard Social. Tyler has worked on more than 100 brands of social media initiatives including Penske Automotive and Marriot International. He also hosts the Social Media Social Hour, one of the top ranked social media marketing podcasts on iTunes, and puts on Social Media Day San Diego. If you want the latest in social media tips you must listen to this podcast!

 

Main Questions Asked

  • What is going on with Facebook’s news feed algorithm?
  • Fill us in on LinkedIn and the recent changes
  • Talk a little about Instagram and SnapChat

 

Key Lessons Learned

  • Facebook- When the average person goes on Facebook they could potentially be served with 1500 pieces of content so the organic news feed placement is a challenge for brands
  • Facebook organic reach used to be 18-20% but is now 2-3% however, a good organic post could hit 15%
  • Organic content has to have value that teaches, entertains or makes people think
  • Before you post ask yourself ‘how does this add value to people lives’
  • Facebook’s strategy is now ‘pay to play’ so its okay to put money behind your content
  • You can take a status update or post and pay to get specifically targeted reach
  • Asses if the people who liked your page 2 years ago are still your target customers
  •  Boost post – is not something that marketers use most often. Go into the back end of Facebook ads where you have control to target e.g mobile, news feed etc
  • LinkedIn – Recently introduced lower tiered pay plan and cover photos
  • It’s now a professional network rather than just for jobseekers
  • Recommendations and endorsements are still key to a solid profile
  •  Native advertising now appears in the content e.g. within the newsfeed
  • Instagram – Owned by Facebook but treated as its own entity
  • Features includephotos or videos up to 15 seconds and share on your feed
  • Users can like or comment however, you can’t re-share within the Instagram platform
  • You can add an external app to re-share other users content
  •  Pictures are easier to digest to users than text
  • SnapChat – Popular with teens and young adults
  • Photos are sent but timed so they disappear within 3-10 seconds (however can be screenshot)
  • Taco Bell and New Orleans Saints have both been effective users of this platform

 

Links to Resources Mentioned

http://www.CasualFridays.com
http://www.TylerJAnderson.com
https://www.scoreboardsocial.com/

  

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Get the latest news on #Facebook #Instagram & #Snapchat in this podcast with @Tylerjanderson @newsletteruguru

 



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Video

Revealed: My Successful Birthday Sale Marketing Plan!

In this week’s episode I talk about the insidious and entrepreneurial dream-killer known as resistance. Resistance is everywhere and highly accomplished people have learned to tame it. Don’t miss this important episode.



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Audio

UnHypnosis with Dr. Steve Taubman

Stick Like Glue Radio #108 On this episode of Stick Like Glue Radio I interview bestselling author Dr. Steve Taubman. Steve wrote the book UnHypnosis and is a master at helping entrepreneurs remove the mental barriers to success. Don’t miss this powerful show.

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Summary

In this episode, I interview Dr. Steve Taubman, author of #1 Amazon self help bestseller “UnHypnosis” in which he teaches individuals to reinvent their lives. In 1982 Steve graduated valedictorian from New York Chiropractic College and ran a successful practice in Vermont while building a strong network marketing business with nutritional products. He’s earned acclaim for his corporate presentations performing for companies like IMB, GE, Saturn, Inc. magazine and many others. Steve sold his practice in 1996 and after an extended stay in Central America returned to the United States, studied hypnosis and began performing his Hypnosis extravaganza throughout the US and Caribbean and was also featured on MSNBC.

 

Main Questions Asked

  • Talk about the hypnosis and how you are helping people remove mental barriers to success
  • What brought you to become an entrepreneur?
  • What made you decide to extend your practice into business and entertainment?
  • How did you mix the two areas of your life?
  • If you need to remove negativity before you implant positive messages then what are the tools?
  • If Steve can get people on stage to rapidly change their emotions, can he also change people’s mental state in business to be more empowered and remove anxiety?
  • If people get the book “UnHypnosis” are they going to get help? Is it self-help?
  • What holds new entrepreneurs and seasoned entrepreneurs back?
  • What are the barriers to procrastination?
  • What do you suggest for people who are waiting for things to ‘get easier’?
  • Is boredom a big factor in why people change?

 

Key Lessons Learned

  • Faith Mind- If you have your mind and heart in the right place then you have the right thing to say when the time comes
  • Once you know something it becomes part of who you are and what you do
  • We are fighting a sub conscious urge to stay the way we are that comes from years of programming
  • Until you remove the invisible wall you are not going to get where you want to go
  • Skill sets and creativity are fine but it won’t help until your mind is right
  • Some new entrepreneurs have “imposter syndrome” because they don’t feel as though they own what they are doing
  • Despondency and discouragement often hold back seasoned entrepreneurs from success
  • People get addicted to ‘externals’ (what is going on outside of their personal situation)
  • Don’t put your focus on ‘background noise’ and uncontrollable external issues
  • Boredom can be an ally or an enemy, so pay attention to your feelings
  • Don’t believe everything you think. We are often reactionary to our own thoughts

 

Links to Resources Mentioned

UnHypnosis

Mindfulness Assessment

 

Click to Tweet!

Want to reinvent your life? @newsletterguru interviews @DrSteveT UnHypnosis author #hypnosis GetJimPalmer.com

What holds new and seasoned #entrepreneurs back? Find out in this week’s podcast with @DrSteveT #hypnosis GetJimPalmer.com



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