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Social Media Marketing for Beginners

Social Media Marketing for Beginners

Social Media Marketing for Beginners. Just opened a business? Social media marketing is the easiest and fastest way to reach out. Facebook, Twitter, Instagram, Pinterest, and blog sites can certainly be a good tool to spread the word about your business. But there are ways to maximize social media’s potential and make sure that they work for you.

Create a Facebook Page

Create an official fan page on Facebook for your business, an official Twitter account and a blog. Link all these accounts together. When you create “official” accounts for your business make sure it contains all the information they’ll need. Include your logo, company history, services and other things that you might deem necessary.

Keep Things Neutral

Never post personal sentiments, opinion, point of view and the like. Take note that your potential customers have different points of view, and these may clash with yours. If customers will find out you have a different (and even strong) stand on matters it could hurt your business. You can post helpful tips or link relevant news on your social media accounts but try to keep your business neutral. Express these feelings and thoughts in your personal account.

Be interactive

Make sure that you live up to the idea of “social media”. Socialize, build rapport with your customers or potential customers. Make them feel that  they are noticed. Ask, answer their questions, invite them in your events, come up with contests, and provide discounts

Follow or Like Back

When you are using Twitter, make sure you follow back your followers. That gives them the assurance that you do care about them. Check their updates as well. They might share something or ask questions, and you can come in to offer help. Don’t wait for them to run to you, they’ll appreciate it if you offer.

Post and Tag

Post relevant contents and tag people that you believe will benefit most from if it. It will make them feel that you know their needs. But don’t tag them in every photo especially if it is obvious that they either don’t need it or don’t want it. Being constantly tagged can be annoying, they might end up blocking you.

Social media is a great tool for marketing. But like all other strategies, it can only be great if you know how to maximize its potential. Proper social media marketing is a work in progress – so you learn as you go. Read, research and try it out. Make sure you start on the right foot with the best resources and information available.



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Body Wisdom – Dr. Michele Summers Colon

Stick Like Glue Radio #191 On this special episode of Stick Like Glue Radio, I interview a rock star serial entrepreneur, Dr. Michele Summers Colon. Dr. Michele is an internationally known Doctor and Yoga Health Coach and author of Body Wisdom -10 Weeks to Transformation So You Can Get and Feel Healthy Again! Don’t miss this powerful show!

Download MP3 Stick Like Glue Radio www.getjimpalmer.com

On this special episode of Stick Like Glue Radio, I interview a rock star serial entrepreneur, Dr. Michele Summers Colon. Dr. Michele is an internationally-known Doctor and Yoga Health Coach, and author of Body Wisdom – 10 Weeks to Transformation So You Can Get and Feel Healthy Again! Don’t miss this powerful show!

Main Questions Asked:

  • What made you get into Holistic Podiatry?
  • Talk about the Body Wisdom Program.
  • What is your schedule on an average week?
  • What are the main things people can learn about in your book and course?
  • Talk about plant-based diets being part of your program.
  • What are your suggestions for people who are time starved on getting healthy?

Key Lessons Learned:

The Body Wisdom Program

  • Dr. Michele is a Holistic Podiatrist, Ayurvedic specialist, and yoga health coach.
  • The Body Wisdom Program combines the best of Eastern and Western medicine.
  • The program helps entrepreneurs sleep better, have more energy, and make better decisions for themselves including food and exercise.

Schedule

  • Regardless, what you have to do in a day still gets done.
  • Chunk your week into blocks of time for specific tasks.
  • Schedule at least one or two days per week meeting-free so you can work uninterrupted.
  • Make choices in how you want to get things done.
  • Cut down your hours and do the same amount of work, and set up the life you want.
  • Arrange appointments so you don’t have unproductive gaps in your day.

Energy

  • Start looking at what you do today to set yourself up for a good day tomorrow.
  • Eat an earlier, lighter dinner in order to sleep better, and your body will use all the energy for healing, rejuvenation, and repairing cells.
  • People eat a later dinner, which is often heavy, and means all the energy is being used to digest food. This will result in a sluggish start to the following day.

Plant-Based Diets

  • Add more plants and vegetables into the diet and don’t take everything away.
  • Try to eat local from farmers markets. This will put you more in sync with your body.

2-Minute Increments

  • Build the habit slowly.
  • Start with 2 minutes a day, with the goal of getting to 20 minutes per day.
  • The activity can be basic such as running on the spot or jumping jacks.
  • Gradually increase the time by an incremental 2 minutes.
  • At the 10 minute per day mark, you will start feeling the benefits.
  • Short exercise spurts will increase your energy.

Resources:

Dr. Michele
34 Minutes Shoes
 

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Can 2 minutes of jumping jacks really change your health? Find out w/ @DoctorMichele @newsletterguru http://www.getjimpalmer.com

What is the Body Wisdom Program and how is it helping entrepreneurs? Find out w/ @DoctorMichele @newsletterguru http://www.getjimpalmer.com

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Business Credit Decoded – Ty Crandall

Stick Like Glue Radio #186 On this special episode of Stick Like Glue Radio, I interview business credit expert, Ty Crandall. Ty is the author of Perfect Credit and Business Credit Decoded. Don’t miss this powerful show!

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Stick Like Glue Radio www.getjimpalmer.com

Business Credit Decoded

On this special episode of Stick Like Glue Radio, I interview business credit expert, Ty Crandall. Ty is the author of Perfect Credit and Business Credit Decoded. Don’t miss this powerful show!

Main Questions Asked:

  • What is business credit, and how should entrepreneurs think about it?
  • Is it possible for a business to get credit without a personal credit check?
  • What is tied to your EIN profile?
  • Are the credit bureaus in the consumer world the same as in the business world?
  • If you are a sole proprietor, are you still tied to your social security number?
  • How does business credit scoring work?
  • How does someone go about getting their credit repaired?
  • What is FICO?
  • Why type of businesses should have business credit?
  • How does a business start a profile and score?
  • How fast can a business expect to have a credit profile?

Key Lessons Learned:

Consumer Credit

  • 74% of people will go to family and friends for startup business funds and use their own personal credit.
  • Consumer credit wasn’t designed to start a business, so the limits are significantly less than what you will find with business credit.
  • 30% of your consumer credit score is based on utilization.

Business Credit

  • When you go to get a bank loan or credit line, they will pull your personal credit if you provide your social security number, but they are also pulling your EIN number.
  • Business credit is fundamentally a credit profile linked to your EIN number.

Don’t Use Your Social Security Number  

  • You’ll never get an application that doesn’t ask for your social security number. If you are willing to personally guarantee your debt, they won’t stop you.
  • You don’t need to provide your social security number.
  • If you leave your social off the application, you are forcing them to use your EIN.
  • By not supplying your social security number means you aren’t personally guaranteeing.

How to Build Your Business Credit

  • The reason Apple and Walmart have $100M credit lines is that they have established deep credit profiles.
  • Any business can establish a credit score for their business and use that to qualify for credit.
  • If a credit card isn’t willing to approve you solely on your EIN, then you need to accept that you will be providing a personal guarantee and credit check.

Choosing an Entity

  • By default, certain entities make you personally liable.
  • In a sole proprietor or partnership, you are the business.
  • Choosing a corporation or LLC means you are not personally liable for what takes place within the business.

Business Credit Scoring

  • The PayDex score is only based on how you pay.
  • If you pay your bills on time or early, then you get a good score.
  • Bad scores depend on how late you pay.
  • It’s possible to get a good score in 60 days and $2-5K limits at Amazon and Office Depot.

Repairing Credit

  • Credit reports should be reviewed at least once each year.
  • Any negative information should be disputed to ensure they meet the requirements for accuracy, timeliness, and that it’s verifiable.

FICO

  • This is a company that issues credit scores.
  • The company deals with algorithms that take data of an individual and creates a score that determines your risk of default.

Business Credit to Help You Grow

  • The biggest companies have mastered using other people’s money to grow, and understand the benefits.
  • When you get to the point where you need a credit line, if you don’t have business credit established, your chance of getting approved is lower.
  • Get business credit from the start of your business and don’t be personally liable.

Getting Started

1. Recognize you are applying for credit with no social security number.
2. Have a business address or get one.
3. Have your professional website, email, cell phone details.
4. Find vendors that: i) report to the business credit reporting agencies and ii) will give you credit even if you have none such as Uline and Quill.
5. When you get 5 vendor accounts, start getting store accounts.
6. When you get 10 total accounts, you can start approaching Costco and Home Depot to get their commercial cards.

  • It takes about a week to set up the creditability, 60 days to set up the store credit, and about 120 days total to get cash credit.

Resources:

Ty Crandall
Free Download
Credit Suite
Perfect Credit (book)
Business Credit Decoded (book)
Creditreport.com 
Regus
 
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What are the steps to building a business credit profile and score? Find out w/ @TyCrandalltt @newsletterguru http://www.getjimpalmer.com

What is the biggest mistake business owners make with business credit? Find out w/ @TyCrandalltt @newsletterguru http://www.getjimpalmer.com

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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The Final Show – Lessons Learned

In this final episode of Newsletter Guru TV, I talk about powerful lessons learned from doing almost 300 weekly videos. Don’t miss this important, and last episode of Newsletter Guru TV!



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Social Media Marketing Mistakes You Should Avoid Making

Social Media Marketing Mistakes

Social media has become a growing trend these days. Almost all people own a social media account be it on Facebook, Twitter or any other local social media site. Because of this, they have become quite an integral part of any marketing strategy. Regardless of size, business firms understand the importance of being involved in online discussions about their products.

Social media marketing may be a valuable strategy, but if administered poorly, it could yield a negative effect in the business. What could possibly hurt the business instead of helping it flourish? Below are some of the social media marketing mistakes companies must avoid making.

1. Inconsistency

Many companies start their social media campaign with a hype, yet suddenly becomes quiet without notice. They fail to maintain their programs and promotional activities Inconsistency creates an image of a company that it unsystematic and uncommitted.

2. Down-sourcing

Social media marketing requires digital skills and marketing experience. Thus, letting a junior staff handle the task may be a risky move.

3. Irresponsiveness

One way to be closer to the prospective customers is to be able to converse with them. Sometimes, companies only use social media to broadcast something and then ignore what the followers have to say. Ignoring their comments would push the fans away, while responding keeps them close.

4. Criticizing Competition

While companies may believe their brand is the best and do everything to show people that, bringing their competition down may not be a good idea. Aside from probably being sued, criticizing your competition may only make your company look bad. Social media must be used to promote a brand, not to bash others. Netiquette should be observed at all times.

5. Lack of monitoring

Followers’ comments may make or break the brand. When they are not regularly monitored, chances are they may contain false information about your brand. You will not be able to defend your business from your detractors. Before you know it, your brand may already be a subject of ridicule.

Keep these possible social media marketing mistakes in mind to ensure that you do not commit them. What about you, are there tips that you can share to other readers?



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How To Make Your Own Social Marketing Plan

How To Make Your Own Social Marketing Plan

Businesses, at present, has come to embrace the use of social media in their marketing strategy. Formulating a competent social marketing plan, albeit challenging, is the means towards a successful marketing campaign.

1. Goal Setting

In whatever kind of plan you have, it is always recommended to, before anything else, set a goal. Make a list of the things you anticipate in your social media campaign and establish a time limit for each. Do you want to have 1,000 Twitter followers by the end of the month? Do you want to meaningfully connect with people on Facebook?

Polish your goals in order to make achieving target easier. See to it that these goals pertain to your target market. Best of all, establish a vision. Without it, the plan is sure to fail.

 2. Market Analysis

Analyzing your target market is very crucial in deciding what action to take in your social marketing campaign. What is your target market interested in? How old are they? What kind of social media websites do they usually use and when are they usually online?

When you learn what they are interested in, you will know exactly where to place your ads. In market analysis, there are many tasks that need to be done such as market trend, target market, and market characteristics.

 3. Social Media Selection

People have different kinds of needs and interests. They also have different preferences of social media network to join and be active in. The selection of social media platform greatly depends on the characteristics of the audience your company is aiming at.

4. Competition Study

Being familiar and knowledgeable about your competitors can give your business an edge in the marketing race. Which social media do they use? What do they say and what programs do they have in there? Are you willing to do just the same or do something altogether different?

5. Content Distribution

Content distribution includes the production and implementation of the content to be shown to your target market. This process is critical as it would set a first impression. Carefully plan content you decide to post on different social networks. Moreover, define how often will you deliver the contents. Consistency is very important so that readers and followers know when soon to expect you.

6. Response Preparation

The audience can have any kind of response or reaction. Whatever they may be, you should be prepared. Come up with appropriate answers and actions to different kinds of audience responses. Be helpful, friendly and answer their questions without being offensive.

Need help? You can consult a social marketing expert to help you start. Or, you can also check out many resources such as videos, books and guides. They provide plenty of useful information that can guide you through the process, making sure that your efforts are indeed rewarded.



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Zero-Time Selling with Andy Paul

Stick Like Glue Radio #185 On this special episode of Stick Like Glue Radio, I interview business coach, author and podcaster, Andy Paul. Andy talks about modern selling and how to ‘amp up’ your sales. Don’t miss this powerful show!

Download MP3
Stick Like Glue Radio www.getjimpalmer.com

On this special episode of Stick Like Glue Radio, I interview business coach, author, and podcaster, Andy Paul. Andy talks about modern selling and how to ‘amp up’ your sales. Don’t miss this powerful show!

Main Questions Asked:

  • Talk about transforming sales teams.
  • Has the skill and practice of ‘follow-up’ fallen off?
  • What are the new definitions for modern selling and buying?
  • What do you think about value?
  • Why are stories so important in selling?

Key Lessons Learned:

Sales

  • Sales is about what the customer wants, and not what you think is right or what is actually right.
  • Often, companies don’t do a good job of developing new prospects, which is the center of selling.
  • The primary line of differentiation between you and your competitors is you as the sales person and how you sell your product.
  • Selling is a deliberate, thoughtful act, so that every time you interact with the prospect your plan should be to deliver value.

Importance of Follow-Up

  • If you have a lot of leads but take too long to follow-up, then you lose the sale.
  • A lead is not dead until the person tells you they are not interested.
  • Often, if you are the first to follow-up, then you are the first to get the lead.
  • If you are responsive to the customer’s requirements, then you will win a lot of business.

New Definitions for Modern Selling and Buying

  • It’s more important ‘how’ you sell than ‘what’ you sell.
  • In highly competitive markets where your customers perceive you to be the same as your competitors.
  • Selling is a service you provide to the customer.
  • Sales isn’t selling ‘things;’ it’s helping customers make purchasing decisions.
  • Part of being service-oriented is being responsive to the customer when they have a question.
  • Ask the right questions to help uncover their needs.

Value

  • Value is a perspective and featured benefits, not a number.
  • There is the value of what you are selling, but when you are in the midst of the sales transaction, the customer is looking for the value that helps them make the decision.
  • Value in sales is the information, questions, data points, and insights that help the customer move closer to making a decision.
  • The job of the salesperson is that every time they interact with the prospect something of value has to be delivered, otherwise the touchpoint is wasted or unnecessary.
  • When a customer invests some of their time in you, they expect to get something in return for that. If they don’t, then they will stop giving you their time.

Stories in Selling

  • Once customers take a ‘mental test drive,’ they are on the way to making a decision.
  • Stories used effectively accelerate the process in mentally assuming ownership of the product or service.
  • The goal is to be able to tell it within 30 seconds.
  • It has to be practiced, rehearsed, and scripted.

Resources:

Andy Paul
Zero Time Selling (book)
Amp Up Your Sales (book)
Accelerate (podcast)

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What is really the importance of the ‘follow up’ in sales? Find out w/ @ZeroTimeSelling @newsletterguru http://www.getjimpalmer.com

What are the new definitions for modern selling and buying? Find out w/ @ZeroTimeSelling @newsletterguru http://www.getjimpalmer.com

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Why Put Effort in Customer Retention Strategy

Why Put Effort in Customer Retention Strategy

Why customer retention strategy is important? All businesses need customers in order to survive, and business owners will do everything that they can to acquire them. Small and large businesses alike advertise themselves locally through print, local media and the websites. They hire web developers and search engine optimization experts to design a good website. Some seek the help of publicists to make sure that product or store launches are well-attended. They sponsor events to increase visibility.

While many companies focus on acquiring customers, most do not do anything to retain your clients . Many owners do not see the need to spend time, effort and money to retain the customers. They usually ask why they need to put effort in customer retention strategy when they are already acquiring new ones successfully. While this may sound logical, it is unfortunately a wrong thought that can lead to business loss or even failure. It is just as important to keep customers as it is to find them. The question people would ask though is why put effort in customer retention strategy?

No Acquisition Cost:

It takes money, time and effort to acquire new customers. The expense needed depends on your industry, the number of competition that you have and the type of advertisement you plan to have. Your expense can range anywhere from several cents to several thousands of dollars, and you can spend hours or days in doing so. Retaining old customers does not require the cost needed to acquire them, so you can actually save more money. To simply put things, it costs five times more money to get a new customer than keeping a new one.

The Art of Repurchasing:

Studies show that customers who have already bought from your business have a much higher chance of buying from you again.

Word Of Mouth:

Customers who are happy with any service are more likely to recommend the service to other people. This benefit is perhaps one of the most economic and efficient way for others to find out about your business and acquire new customers, too

With these in mind, you can really say that customer retention is worth the effort. So, instead of just taking time to win new ones, build a sold customer retention strategy to keep the old ones, too.



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Client Retention Strategies for Small Businesses

Client Retention Strategies for Small Businesses

You make a sale and get a new customer – that has got to be good right? But do you know what is even better? It is when they come back the second, third and fourth time around to do business with you again.

But, there is an art to getting your clients to continue with your service – and this is why you need to ramp up your client retention strategies.  As a small business owner, there are many things that you can do to improve customer retention strategy and have them return to you again and again and again. Here are some of them:

Keep Your Customer Service Top Notch:

Good customer service is one of the most important strategy among client retention strategies. Did you know that more than half of all consumers are willing to pay more money for better customer service? True, customer service will always make or break your business. Always seek to provide stellar service because this will benefit you in the long run and will encourage your clients to choose you over cheaper alternatives.

Admit Mistakes and Address Issues Immediately:

A study shows that 84% of customers will tell their friends (and even blog about) a negative experience with a certain business. Imagine how many potential customers you can lose if this happens to you. The key is to admit the mistake and address the complaint as soon as possible – and your client will most likely remain loyal and tell their friends about the service.

Remember Your Clients and They will Remember You:

Customers are just regular people, too. They are human beings who want to feel valued and appreciated. Show your loyal clients that you remember them by sending personalized greeting cards. Christmas is a good time to send cards but if December seems too far away, you can always start a customer appreciation mailing program anytime.

Learn about Your Client’s Needs:

One of the main reasons why clients stop availing certain services is because they no longer need them. People’s needs evolve over time, so you may also want to improve your products or services to cater to their new needs.

Keep Them in the Loop:

It is also good to keep your clients informed about new things going on in your business. Do you have new services? Have you updated your products? Do you have a new branch that is somehow closer to them? You can keep them informed through in-store presentations, brochures, regular e-mails or even print newsletters.

As a small business owner, you do not have to spend thousands of dollars on your client retention strategies. These are simple things that you can do (most of them for free) to keep your customers happy and coming back to you.



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Perfection is a Business Killer

In this episode of Newsletter Guru TV, I talk about how perfection is at a minimum a drag on business growth, and worse it can be a business killer. Don’t miss this important show.



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