Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.
X
Audio

Staying out of the Dip! – Carolyn Herfurth

Stick Like Glue Radio #119 On this episode of Stick Like Glue Radio I interview entrepreneur and coach Carolyn Herfurth on how to avoid and get your business out of ‘the dip’. Don’t miss it!

Download MP3
Stick Like Glue Radio www.getjimpalmer.com

sticklikeglue-carolynherfurth-(1)



Click Here To Share:
Video

Practice Practice Practice!

In this week’s short powerful episode I talk about one of the most important things to becoming a great speaker and the twist I use to make sure I always hit a home run, don’t miss it!



Click Here To Share:
Video

Profit Through Retention – Recorded Live at #DreamBizAcademy – Philly

In this week’s short powerful episode I talk about the enormous profit potential available to every entrepreneur who focuses more in client retention. This episode contains a few bloopers! Don’t miss it!



Click Here To Share:
Audio

Real Estate, Podcasting and Giving Back with Jason Hartman

Stick Like Glue Radio #118 On this episode of Stick Like Glue Radio I interview entrepreneur, investor and rock star podcaster Jason Hartman. Jason has some unbelievable nuggets to share in this action packed episode. Don’t miss it!

Download MP3

On this episode of Stick Like Glue Radio I interview entrepreneur, investor and rock star podcaster Jason Hartman. Jason has some unbelievable nuggets to share in this action packed episode. Don’t miss it!

Main Questions Asked

  • How has podcasting helped grow your business empire?
  • Why should an entrepreneur have a podcast?
  • What is the revenue model for podcasting?
  • How do people get to the ‘funnel?’
  • What is the average time to gain listeners’ trust today?
  • Has the ‘cycle of the sale’ slowed dramatically?
  • What is the mission of the Jason Hartman Foundation?

Key Lessons Learned

  • The educated consumer is an empowered consumer
  • The new form is to educate the consumer and they will become a much better client with a higher trust level
  • The best way to learn something is by teaching it
  • The old form of media is monologue media as it is one sided
  • The new form of media is a ‘dialogue media’ as it is a conversation
  • If you have something to say, you are good at talking about it, and can get good guests then podcasting is a good medium for you
  • If podcasting is done correctly then its almost like eavesdropping on a conversation
  • A podcast is a conversation between you, your guest and your listener
  • When starting a podcast, avoid the trap of only featuring guests that are already famous and only selling their latest venture
  • Podcast guests who are unknown but winning in their own industry usually provide good show content
  • People buy when they are ready to buy
  • Sometimes listeners take significant time to reach out so your payoff may be delayed
  • If you do the same thing everyone else does then you will get the same results

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned
http://www.Ridetherebound.com
http://www.jasonhartman.com
http://www.jasonhartmanfoundation.org
http://www.hartmanmedia.com
The Creating Wealth show

Click to Tweet

.@JasonHartmanROI made $10million via podcasting. Find out how he did it in this episode of Stick Like Glue Radio www.getjimpalmer.com

Monologue media vs dialogue media @JasonHartmanROI reveals all in this episode of Stick Like Glue Radio www.getjimpalmer.com



Click Here To Share:
Video

Without Balance You’ll Tip Over

In this week’s short but powerful episode I share an important lesson I learned about getting stuff done from my mindset coach, Melanie Benson Strick. Don’t miss it!



Click Here To Share:
Audio

The Freedom Manifesto with Ryan Moran

Stick Like Glue Radio #117 On this episode of Stick Like Glue Radio I interview bestselling author Ryan Moran, author of the book, The Freedom Manifesto: How to Make a Million Dollars, Travel the World and Live the Life of Your Dreams! Don’t miss it!

Download MP3



Click Here To Share:
Video

How Time Blocking Can Set You Free

In this week’s episode nugget rich show I talk about a powerful strategy that helps me get an incredible amount of work done without pulling my hair out! Don’t miss this powerful episode.



Click Here To Share:
Audio

Self-Publishing Your Book – Stacey Aaronson

Stick Like Glue Radio #116 On this episode of Stick Like Glue Radio I interview book publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

Download MP3

On this episode of Stick Like Glue Radio I interview book-publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

Main Questions Asked

  • What are the biggest ways the traditional publishing model differ to the self-publishing model?
  • What are the biggest mistakes people make before they start writing?
  • Why do you think so many writers are overwhelmed?
  • What kind of budget should someone have for self-publishing?
  • Create Space is an amazing tool for print on demand, can you speak on print on demand services

Key Lessons Learned

Traditional publishing
PROS

  • Endorsement of a major house
  • Helps with media, magazine reviews and exposure
  • Publishing house pays for editing design, printing, and distribution

CONS

  • Often takes years for a manuscript to get published
  • Royalties are low e.g 6% paperback and 10% hardcover
  • The author has little say on design aspects and receive little marketing
  • There are no guarantees for future books being published

Self-Publishing
PRO

  • You have the timeframe to yourself
  • There is a lot of freedom of options
  • You have total control over design and marketing
  • You own the rights to your material
  • You can make your book available to sell online
  • The royalties are much larger 40-60%

CON
– Possible lack of credibility associated with ‘self-publishing’

Pre-publishing Considerations

  • Think about how you are going to market your book
  • Marketing doesn’t come at the end it comes before you even start writing
  • Think about who your audience is and don’t just write the book for yourself
  • A book has to help, engage and be of value to the person reading it
  • Ask yourself: What is your reader’s intended outcome and goals of reading the book?
  • Market research is a huge part of meeting the needs of the reader and knowing what is out there so your book can stand out
  • Ask yourself: What is already out there and how can my book be different?
  • Thinking your book is for ’everyone’ is a big mistake
  • Always think about ‘meeting the needs’ of the reader
  • Believing you will write a book that readers will simply ‘find’ is a mistake

Self Publishing Costs

  • An average length 200 pages 6×9 or 5/12 x 8.5 $3K-6K which would include an editor, cover designer, layout artists, proof reading, e-book, publishing assistant
  • Editing is a huge non-negotiable investment and do NOT consider publishing without one
  • Cover art is a specific strategy and not something to skimp on
  • $4k-$5.5 is usually the sweet spot for publishing
  • Create Space is good for Amazon and is free (they are affiliated with Amazon and get higher royalties)
  • Book stores order from Ingram Spark but do not order from Create Space (print on demand)

Links to Resources Mentioned
http://www.Thebookdoctorisin.com
http://www.Theselfpublishingscoop.com
http://www.savvyauthormastery.com
https://www.ingramspark.com/
http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Want to write a book but don’t know where to start? You need The Book Doctor @StaceyAaronson’s fantastic tips! http://www.getjimpalmer.com/

Traditional publishing vs self publishing what are the pros and cons of each? Find out w/ @StaceyAaronson http://www.getjimpalmer.com/



Click Here To Share:
Video

One is the Worst Number

In this week’s episode very important episode I talk about a scary and troubling event that happened to me, and the lessons learned! Don’t miss this powerful episode.



Click Here To Share:
Audio

Amazon’s Dirty Little Secrets with Greg Jameson

Stick Like Glue Radio #115 On this episode of Stick Like Glue Radio I interview bestselling author Greg Jameson about his new hit book, Amazon’s Dirty Little Secrets! Don’t miss it!

Download MP3

On this episode of Stick Like Glue Radio I interview bestselling author Greg Jameson about his new hit book, Amazon’s Dirty Little Secrets! Don’t miss it!

Main Questions Asked

  • Is this a book about bashing Amazon? What’s with the title?
  • What compelled you to write this book at this time?
  • Is ‘what would Jeff (CEO of Amazon) do’ your mantra?
  • Can you describe what the acronym P-O-W-E-R and what it stands for?
  • If search engines aren’t the primary method for driving traffic, what should someone do instead?
  • How often do you recommend businesses email their list?
  • How do you feel about video?
  • What tips do you have for people to grow a list if they are just starting out?
  • Talk about Facebook and the pay-to-play model as well as LinkedIn and Google Plus
  • Tell us about the importance of analytics and testing  

Key Lessons Learned
The P-O-W-E-R acronym stands for the following:

  • P- Plenty of traffic
  • O- Offer something for free
  • W- Win their trust
  • E- Engaging experience
  • R- Request an action

Google

  • Most people thing if you get listed #1 on Google you will be popular
  • You get to be listed #1 on Google because you have already done things to be popular

Email

  • Email is still one of the best drivers of traffic and conversion there is
  • Email the people who are already following you
  • Keep in contact at least once a week with your list
  • Give readers something powerful so they want to subscribe to the email list
  • Find someone in an adjacent industry to yours and get them to email their list on your behalf to in order to build your list
  • Offer value and be ‘be a go-giver’ before asking for a favor from the business

Video

  • Video is critical these days as many people would rather watch than read
  • Almost every E-commerce site has multiple pictures of a product but few have a sales person ‘showing’ usage (use this to your advantage)
  • Video is a way to bring you almost ‘face-to-face’ with your audience
  • Videos’ are the easiest thing to share on social media (and most sharable)

Social Media

  • Be aware that Facebook is going for a pay-to-play model for businesses
  • You need to have solid shareable content otherwise your visibility will remain small
  • Remember there is always the option to pay to boost your business posts 
  • Google Plus- hangouts is still valid, however as a social network aspect is not as big
  • LinkedIn – the business social network with the feed is becoming more like Facebook

Learning from Amazon

  • Creating trust is important for online businesses and can be easily recreated via a review system similar to Amazon
  • Amazon wins trust because they post both good and bad reviews
  • If you only show good reviews it is probably not believable
  • Amazon does a great deal of testing on all aspects of the website that is important
  • Small businesses can follow the lead of testing e.g an email with two subjects lines or two different product pages to test which is most effective before blasting to your list

Links to Resources Mentioned
http://www.Amazonsdirtylittlesecrets.com

http://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Dying to know Amazon’s Dirty Little Secrets? You MUST listen to this podcast with Greg Jameson @WebStoresLtd http://www.getjimpalmer.com/

What are Amazon’s Dirty Little Secrets & how can you use them to improve your business? Find out @WebStoresLtd http://www.getjimpalmer.com



Click Here To Share: