Stick Like Glue Radio #116 On this episode of Stick Like Glue Radio I interview book publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!
On this episode of Stick Like Glue Radio I interview book-publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!
Main Questions Asked
- What are the biggest ways the traditional publishing model differ to the self-publishing model?
- What are the biggest mistakes people make before they start writing?
- Why do you think so many writers are overwhelmed?
- What kind of budget should someone have for self-publishing?
- Create Space is an amazing tool for print on demand, can you speak on print on demand services
Key Lessons Learned
- Endorsement of a major house
- Helps with media, magazine reviews and exposure
- Publishing house pays for editing design, printing, and distribution
- Often takes years for a manuscript to get published
- Royalties are low e.g 6% paperback and 10% hardcover
- The author has little say on design aspects and receive little marketing
- There are no guarantees for future books being published
- You have the timeframe to yourself
- There is a lot of freedom of options
- You have total control over design and marketing
- You own the rights to your material
- You can make your book available to sell online
- The royalties are much larger 40-60%
– Possible lack of credibility associated with ‘self-publishing’
- Think about how you are going to market your book
- Marketing doesn’t come at the end it comes before you even start writing
- Think about who your audience is and don’t just write the book for yourself
- A book has to help, engage and be of value to the person reading it
- Ask yourself: What is your reader’s intended outcome and goals of reading the book?
- Market research is a huge part of meeting the needs of the reader and knowing what is out there so your book can stand out
- Ask yourself: What is already out there and how can my book be different?
- Thinking your book is for ’everyone’ is a big mistake
- Always think about ‘meeting the needs’ of the reader
- Believing you will write a book that readers will simply ‘find’ is a mistake
Self Publishing Costs
- An average length 200 pages 6×9 or 5/12 x 8.5 $3K-6K which would include an editor, cover designer, layout artists, proof reading, e-book, publishing assistant
- Editing is a huge non-negotiable investment and do NOT consider publishing without one
- Cover art is a specific strategy and not something to skimp on
- $4k-$5.5 is usually the sweet spot for publishing
- Create Space is good for Amazon and is free (they are affiliated with Amazon and get higher royalties)
- Book stores order from Ingram Spark but do not order from Create Space (print on demand)
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