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Shark Tank Lessons: Fun Cakes – Kimberly Aya

Stick Like Glue Radio #128 On this episode of Stick Like Glue Radio I interview Shark Tank entrepreneur Kimberly Aya who is the creator of Fun Cakes Rentals. Kimberly shared lots of marketing wisdom and talked about her experience on Shark Tank! Do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com



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Video

What Your Need to Know about Retargeting with Gary George

In this week’s powerful show I interview Gary George, CEO of Blazin Multimedia on the power of retargeting, and using Google Analytics to serve up different ads – very powerful marketing! Do not miss this episode!



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Cool Things Entrepreneurs Do with Thom Singer

Stick Like Glue Radio #127 On this episode of Stick Like Glue Radio I flipped the table and share an interview that someone did with me! Thom Singer is the host of Cool Things Entrepreneurs Do and the interview is chock full of nuggets so Thom said to share it with my community! Do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio, I flipped the table and shared an interview that someone did with me! Thom Singer is the host of Cool Things Entrepreneurs Do and the interview is chock full of nuggets, so Thom said to share it with my community!  Do not miss it!

Main Questions Asked:

  • What do you really like about the entrepreneur lifestyle?
  • Is the newsletter still important to entrepreneurs?
  • What advice do you have for people thinking of becoming an entrepreneur?
  • What is something someone else is doing that is cool?
  • What do you do to serve the greater good?

Key Lessons Learned:

  • The teacher always learns more.
  • You need to stay top-of-mind for past customers and prospects, newsletters are a way to do that.
  • Healthy profitable businesses have healthy relationships.
  • Most businesses are built on the power of happy clients.
  • People do business with people they know, like, or trust.
  • Be sure to know if what you are offering is in demand, so you can make a business out of it.
  • 100% of people who quit don’t make it to the top.
  • Paid and un-paid speakers are both legitimate models. 
  • As an unpaid speaker, you can make just as much money by selling your product at events as you can as a paid speaker.
  • Boutique live events of 40-50 people in a room are a different and effective strategy.
  • You are more likely to engage, interact and get to know the attendees in a smaller event than you are at an event of 5,000.
  • It is a universal law that when you give, you will receive (and usually receive in higher proportion than what you give away).
  • No matter where you are right now start giving away 10% (this includes time).
  • If you want to ‘lock and load for results,’ make an agreement on who you are going to support and set it up for an automatic monthly debit.
  • Compounded generosity will add up if you start early and consistently.
  • You don’t have to be rich to make an impact on philanthropy.
  • The way you live your life says more about what you do.

Links to Resources Mentioned:

Thom Singer  
The Newsletter Guru
Dream Business Academy
No Hassle Newsletters
Stop Waiting For It To Get Easier
Three Feet From Gold
We Got Fired…And It’s The Best Thing That Ever Happend To Us
National Speakers Association
Toni Newman
Newsletter Guru TV

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Interviewer @newsletterguru Jim Palmer turns interviewee on @thomsinger Cool Things Entrepreneurs Do podcast http://www.getjimpalmer.com/

Boutique live events are an effective strategy. Find out why with  @newsletterguru & @thomsinger http://www.getjimpalmer.com/

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Video

Entrepreneurial Fatigue

In this week’s powerful show I talk about something that plagues nearly every entrepreneur and small business owner – entrepreneurial fatigue. If you’re too tired to watch this video, you need to watch it! :)



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Audio

Podcast Success Secrets with Jessica Rhodes

Stick Like Glue Radio #126 On this episode of Stick Like Glue Radio I interview entrepreneur and Podcast authority Jessica Rhodes. Jessica shares how to get great guests and how to be a great guest! This is a nugget rich and money saving show – do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

Main Questions Asked:

  • Why is podcasting such a powerful way to market, grow a business, and build relationships with people?
  • Can you relay some of the podcast you did with Michael Stelzner (founder of Social Media Examiner) and the power of the live event?
  • Which kind of podcast is more beneficial from an entrepreneur’s standpoint?
  • What is the first step to starting a podcast?
  • What are some tips on finding great guests to podcast?
  • Once you’ve identified someone as a potential guest, how do you go about asking them to be on your podcast?
  • What are some of the things podcasters are looking for in their guests?
  • How do people locate a show that will be a good fit for them?
  • What can you do to prepare for the interview as a guest?
  • Give us an idea of what you will be sharing with the audience at the Dream Business Academy in San Diego.

Key Lessons Learned:

  • Podcasting is connecting with your audience in a personal way.
  • Reading a blog post is not the same as hearing someone’s voice and inflections.
  • When you podcast, people feel like you’re eavesdropping on a conversation.
  • When people are on your blog they visit for 1-3 minutes, but when they listen to podcasts they spend 30-60 minutes with you.
  • When you have a podcast you become part of someone’s schedule.
  • You become the “know, like, and trust” podcaster that people listen to on a regular basis.

Interview Podcasts vs. Solo Shows:

  • Interview-based shows are more popular than solo shows for entrepreneurs.
  • The benefit of an interview-based podcast is that you are connecting with a new guest each show.
  • Hosting a solo show means that you deliver a lot of content and are the only authority.
  • When you interview other people, you are attracting people from their following too.

Preparing and Staring a Podcast:

  • Be prepared to stick with podcasting for a long time and be consistent.
  • Remember podcasting isn’t going to bring you new business tomorrow.
  • You have to be prepared to do the work or have a team to do the backend work on your behalf.
  • Upfront tasks – Audio branding, voiceover script and recording, figuring out the technology of how you will record your show (mic, etc…).
  • Backend tasks – Figuring out how you will find and schedule guests.
  • How will you prepare for each interview? Will you come up with questions or require your guest to submit questions to you?
  • Will you write your own show notes or have a writer?
  • You will also need graphics, editing, and to post your podcast on your website and in iTunes.
  • Be prepared to either outsource a support team or do the work yourself, in which case you will need to add a few hours a week to your business
  • Consistency and persistency will ensure your podcast is published by the time and day you are promoting it.

Tips on Finding Podcast Guests:
 

  • Know what guests will be a right fit for your show.  
  • You have to know what your show is about, who your target audience is and what the goal of the podcast is.
  • Start with your rolodex, then search outside your personal network.
  • Search for a specific category in the iTunes store.
  • Search for authors on Amazon.com using keywords.
  • Google your topic and keywords to see who is blogging, vlogging and speaking on other podcasts.

Pitching Potential Guests:

  • Ensure your email pitch is personalized.
  • Make the person feel special rather than one of many.
  • Use an introduction and icebreaker and make reference to the potential  guest’s work.
  • Ask them to be on your podcast, e.g “I’d love to feature a 30 minute interview with you on my show to talk about x, y, and z.”
  • Be specific about what you want your guest to talk about.
  • Give them the basic logistics, e.g “It’s a 30 minute interview and we record via Skype (make sure to let them know if they record over audio or video) as well as if it will be live or pre-recorded.

What Podcasters Look For in Guests:

  • Look for shows that will be a good fit for you.
  • Know what value you bring to the table, make it specific and niche down.
  • What can you talk about that is different from every other guest out there?
  • Look for shows that talk about your topic or find a show that hasn’t touched on your topic.
  • The most important thing is to bring value to the audience.
  • Make sure to be clear, polite, and assertive.
  • Offer an interview swap and recommend you go on their show and they come on your show.

Locating Shows:

  • Look through your bio and list keywords that capture your expertise and what you can bring to an interview, e.g newsletter marketing and client retention.
  • Search iTunes, Blog Talk Radio, and Google for keywords and find podcasts with those words in the descriptions.
  • Rule out shows that no longer publish episodes.
  • Be aware that even though a show hasn’t recently published podcasts it will still be on iTunes.
  • Research whether shows interview guests (research past episodes).
  • Find people who are similar to you and your expertise to see what shows they are being interviewed on.
  • A podcast host will be warmer to a pitch who has mutual friends in common.

Guest Preparation:

  • Make sure the host has everything they need prior to the interview, e.g 1 sheet, bio, intro, contact information, potential questions to be asked, and hi-res headshot.
  • Listen to the interviewer’s previous episodes, as a lot of interviewers have common questions they like to ask all guests.
  • Once the show airs, make sure you share the show on social media.

Links to Resources Mentioned
                           
Interview Connections  
Entrepreneur Support Services
Interview Connections TV
Rhodes to Success Podcast
Social Media Examiner  
Blog Talk Radio
Stitcher Radio
The Newsletter Guru
Dream Business Academy

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Want to host your own podcast? This is compulsory listening to get started w/ @JessRhodesESS @newsletterguru http://www.getjimpalmer.com/

Do you have a podcast & want to know how to find outstanding guests? Click here http://www.getjimpalmer.com/ @JessRhodesESS @newsletterguru

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Video

Five Habits of Highly Successful Entrepreneurs

In this week’s powerful show I share five habits that most (if not all) highly successful entrepreneurs have in common. These are easily implemented and will make a huge difference in your business – do not miss this week’s show. Plus, you’ll meet our new kitten, Serendipity!



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Audio

Your Relationship with Money – Joan Sotkin

Stick Like Glue Radio #125 On this episode of Stick Like Glue Radio I interview entrepreneur Joan Sotkin, author, coach, and business women who has helped thousands of people understand why they do what they do with their money and how to alter their financial behaviors. This is a nugget rich and money saving show – do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio I interview entrepreneur Joan Sotkin, author, coach, and business women who has helped thousands of people understand why they do what they do with their money and how to alter their financial behaviors. This is a nugget rich and money saving show – do not miss it!

Main Questions Asked

  • Can you share your backstory with us?
  • Why do some people make a lot of money and others remain in the same position struggling?
  • Do you agree with the message in the movie ‘The Secret?’
  • Why do you think that money is an emotional experience?
  • What can people do to make a change in their emotional relationship with money?
  • How can you identify which of your emotions are acting through money?
  • What advice can you give people who have fear due to the financial condition of America?

Key Lessons Learned

  • A lot of what we learn about money comes from our parents
  • The goal is to be financially and emotionally comfortable
  • You have to change your thoughts. If you don’t know how to deal with money it wont happen or last

Emotions

  • Everything we do has an emotional base
  • Emotions is the bridge between our internal and external world
  • Emotion is the root and money is the mechanism
  • Emotional issues are formed in early childhood are the thread affecting the fabric of the life you are weaving
  • To change your emotional relationship with money you need to understand the relationship with yourself
  • When you open a bill try closing your eyes and feel the kinesthetic experience of emotion in your body

Money

  • A lot of ‘making money’ is linked to what you are capable of and what you think you deserve
  • When it comes to money; gross is for vanity and net is for sanity
  • Money itself is not emotional its just pieces of paper
  • Money is just a symbol of relationships
  • Money is a great base for personal growth and development
  • Learn how to manage your money as it gives you a sense to take care of yourself
  • When you feel uncomfortable with your money its because you feel uncomfortable with yourself
  • Craving money is exactly the same feeling as craving love

Feelings and Fear

  • Ask yourself: What am I feeling? When did I feel this before?
  • Feelings are habits and a “song you learned to sing”
  • The basis of trading on the stock market is fear and greed
  • If you are afraid of what’s going to happen in the future then you are focused on the future and not the present
  • When you feel fear ask yourself “what is my situation today? Do I have enough to eat? Do I have a place to stay? What can I do today that will protect myself tomorrow?
  • When you are in fear you get stupid and can’t make good decisions

Identity

  • You can’t have a successful business if you have a failure identity
  • If you don’t recognize the difference between a success identity and a failure identity any business knowledge wont make your business a success
  • If having money doesn’t fit your self concept you will do anything to make it go way as it doesn’t ‘feel like you’

Links to Resources Mentioned

Prosperity Place
Debtors Anonymous
Co-Dependents Anonymous
Molecules of Emotion 
The Newsletter Guru
Dream Business Academy

Click to Tweet

What is your relationship with money and how can you change it?  @joansotkin chats w/ @newsletterguru http://www.getjimpalmer.com/

Do you have an emotional relationship with money? Find out when @newsletterguru interviews @joansotkin http://www.getjimpalmer.com/

TAGS: entrepreneurs, entrepreneurial marketing, small business marketing, small business growth, Glazer Kennedy Insider’s Circle, GKIC, Newsletter marketing, client retention, referrals

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!



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Video

Surviving a Season of Struggle

In this week’s powerful show from my boat, I talk about how I survived a yearlong ‘season of struggle’ when I became an entrepreneur. A few lessons in this video if you’re currently struggling. Don’t miss this powerful show.



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Audio

Are You Overpaying Your Taxes – Diane Gardner

Stick Like Glue Radio #124 On this episode of Stick Like Glue Radio I interview entrepreneur and tax coach Diane Gardner, which works with entrepreneurs and small business owners all over country. This is a nugget rich and money saving show – do not miss it!

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Stick Like Glue Radio www.getjimpalmer.com

On this episode of Stick Like Glue Radio I interview entrepreneur and tax coach Diane Gardner who works with entrepreneurs and small business owners all over country. This is a nugget rich and money saving show – do not miss it!

Main Questions Asked

  • What is a tax coach and why do small business owners and entrepreneurs need one?
  • What are the biggest mistakes you see entrepreneurs and small business owners make when it comes to tax?
  • How would a small business owner work with someone like yourself?
  • Are there any general rules about LLC versus S-CORP?
  • How does a business owner decide what type of business they should have?
  • If someone is a solopreneur, how do they decide at what point to get financial help?
  • What is the difference between tax preparation, tax projection and tax planning?

 

Key Lessons Learned

  • Billions of dollars are overpaid each year by small business owners due to not taking advantage of deductions
  • Less than common deductions can mean thousands of dollars each year on tax
  • A tax coach takes a look at your tax and financial information, conducts analysis and identifies areas where you are possibly overpaying taxes

Tax Mistakes 

  • Businesses often outgrow their initial entity type e.g sole proprietor, LLC or S-Corp
  • Having the wrong entity for your business is a big tax mistake that can cost you

Deciding on your Entity

  • An LLC is very flexible and can act like a sole proprietorship or a general partnership, S-Corp or C-Corp
  • LLC are state controlled and some states don’t recognize or ‘like’ it
  • When deciding on what kind of business you should be, it pays to do an in depth analysis from a liability and tax standpoint
  • Ask yourself how much liability exposure you have in your business, how important is continuity of life and fringe benefits?

When to Get Assistance & How It Works

  • Its best to have a professional assist with your tax return from the beginning
  • When you have employees is a good idea to have a book keeper as some laws are federal and some state
  • These days you can work with a professional easily; Email, phone, skype, mailing, Dropbox is all part of working with a remote tax assistant or tax coach

Tax Preparation, Tax Projection and Tax Planning?

  • Tax Preparation –  Recording history of what happened in the previous year
  • Tax Projection – A separate engagement and takes historical data and have consultation on what business is doing in the current year
  • This estimates the business expenses as well as gross and net income
  • This gives the business an idea of how much tax they owe in the coming year
  • Tax Planning – Working into the future 3-5 years
  • Takes an all encompassing look at the personal and business life
  • Look for money already being spent that could potentially be a tax deduction

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

Links to Resources Mentioned

Adept Business
Obama Care Survival Guide
The Newsletter Guru
Stop Waiting For It To Get Easier
Tax Coach 4 You

Diane@adeptbussiness.biz

 

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What is the top tax mistake businesses make? Find out with tax coach @gardner_diane www.getjimpalmer.com

Are you overpaying your taxes? Find out with tax coach @gardner_diane www.getjimpalmer.com



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Video

Liquid Leadership with Brad Szollose

In this week’s short but powerful episode from Chicago Illinois, I interview Brad Szollose, the country’s leading authority on multigenerational management. Brad is also the author of the bestselling book, Liquid Leadership. Don’t miss this powerful show.



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