Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sale and future profits. Don’t miss this business building lesson filmed the morning after the super bowl!
Exactly if a expense creates recurring returns really it’s not much of an expense.
If you do internet business then your probably familiar with SEO this is a good example of this type of expenses.
I never mind expenses if they are creating future sales :D !
When your spending money it’s hard not to look at it as an expense, but I understand what you mean.