For a business to thrive, your systems must be working right. You must be reaching the target audience via multiple channels because they prefer interacting with the business at various levels. While some prefer to meet you on social media, others prefer the newsletter because it provides regular and personal updates. However, your work must be geared towards getting what you do right and don’t worry about being liked.
To be sure of reaching the right audience, it is prudent to keep improving everything. Note that out there are all sorts of people including the competitors who will try anything to discredit your work, communication, and strategies so that they can win the same clients. From such opponents, you do not expect to be liked. Remember that this does not mean you cannot go out and ask clients what they think about your product, service, or suggestion for improvement. At every moment, you must stay focused on delivering more value to clients and don’t worry about being liked.