Details matter! Years ago I heard management guru Tom Peters talk about Jan Carlzon, president of SAS Airlines, who discovered that if a passenger found a coffee stain on the flip down tray they concluded that the airline was probably careless about its engine maintenance also. Got any ‘stains’ in your biz?

Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. Claim your FREE Dream Business Transformation now!

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