I love this quote from Jimmy Dean:
“I can’t CHANGE the direction of the wind, but I can ADJUST my sails to always reach my destination.”
Aside from the nautical reference, his advice could not be more true in both your private life and your entrepreneurial journey.
How many of us can remember sailing along in life, full speed ahead, only to hit a significant road block that lands you square on your behind?
Whether that was last year or 20 years ago, you somehow “adjusted your sails” and found a way to keep growing forward.
When I about 6 years into my first business, I was sharing with a mentor how distraught I was that I was carrying a huge debt and at 47 years old we had almost no retirement savings.
Clearly, I saw my boat taking on water.
That’s when my mentor said,
“For heaven’s sake Jim, start bailing and start doing some smart things that will get your boat going faster. You can absolutely fix this problem by simply growing your business faster.”
He told me some other stuff, too, through what was essentially a good “bitch slap” session.
It was time for me to end my own personal pity party, and recognize everything that was in my control, and also come to terms with a few things that were not.
My friends, please know that the direction of your life and business is far more within your control than you think.
Even a distraction as large as the Coronavirus is going to pass.
When you look beyond the pictures of empty shelves and the negative political posts, you just might see it.
Today’s truth is, smart entrepreneurs are adjusting their sails to meet the today’s winds and many are expanding, growing, and becoming more profitable as a result.
Sadly, some entrepreneurs, perhaps many, will make foolish, rash decisions, stay hunkered down and focused on the current – and temporary – doom and gloom news, and the never-ending barrage of social media posts.
The flip side is, some entrepreneurs (as always) will emerge from all of this noise, chatter, and distraction, stronger and in a better position to move closer to their Dream Business.
One of my new Dream Business Coaching Clients is in an industry that has been hard hit the last few years.
When we spoke about which direction, we should begin to refocus his business, I told him that job #1 was to put a few dollars in the bank.
Using one of my “Fast-Cash” scripts, this client generated $10,750 in cash in about 2 weeks’ time.
No new web site, no fancy brochures, nothing except me recognizing a unique opportunity, almost right under his nose, and him getting busy applying my strategies.
Now more than ever, unless you enjoy “slow-walking” your growth and success, you should be working with an experienced business coach.
If you ready to kick start 2022 to be something really special, reach out to me.
Besides my Dream Business Mastermind and Coaching Program, I have “Fast Start” Coaching and we can even talk about you coming to Marathon for a half- or full-day private consult.