Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition.
Any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities.
They are also three of the most expensive and difficult marketing commodities to sustain.
I am an eager and continuous student of marketing and business.
You’ve probably also read books and articles about different marketing strategies designed to help you get more new customers into your business.
With every passing week, and with the constant expansion of the Internet’s power, it seems that there’s always some new marketing strategy or tool to learn about.
Each strategy proclaims itself the best way to get more customers.
No doubt, it’s a challenge to figure out what works best for attracting new customers to your business.
Think about all the advertisements you see on any given day.
If there’s a space, there’s an ad.
Newspapers, magazines, billboards, the sides of buses, the roofs of taxicabs, hotel keys, and flip-down trays on airplanes all carry ads.
There are even ads on the backs of bathroom stall doors.
Television and radio have long been supported by advertising.
These days, you’ll probably agree that the amount of broadcast advertising seems like it’s surpassing actual programming content.
We’re also exposed to a constant stream of messages vying for our attention online.
Search ads, flash animation, pop-up boxes, and more.
With every click, there’s another advertisement!
There’s no escaping marketing messages.
Marketing to get new customers can be expensive and time-consuming.
How can you compete?
How can you get customers into your business?
We’ll reveal a powerful strategy in our next installment.
Watch this space.