Blogging for small businesses

They’ve said “blogging is dead” about as often as they’ve said “e-mail marketing is dead”.

Not sure who “they” are.

The fact is, blogging is as alive and well as it’s always been.

As you see, I do it frequently.

Entrepreneurs, like you, have a golden opportunity to experiment with your ingenuity and creativity when it comes to catching people’s attention to your enterprise.

What better way to drive your content-creating than by blogging!

But… what to write?

Here’s a primer.

Choose a Catchy Headline

The title that you choose will either attract your prospects or drive away the potential buyers.

Choose a good title, one that is highly related to your brand and how you want to be found by social media.

Yes, a good blog post is judged by its headline.

Be Interesting

You don’t have to write about your business alone.

Write about interesting topics, such as current events.

If you sell shoes, try writing about the top things that one can pair specific shoes with.

Keep yourself abreast with fashion trends.

Try not to be too technical when you’re explaining things so that people will actually understand what you’re talking about.

Don’t Focus on Selling Alone

Your main goal is to sell and make a profit, but sharing interesting tips that are actually connected to your product can make people make an informed purchase.

Plus, they’re most likely going to buy your product because they actually know what they’re buying.

Use SEO to Your Advantage

SEO, or Search Engine Optimization, is the tool used to drive traffic to your blog.

All you have to do is use Google’s Keyword Tool in order to know what your potential customers are searching for, and you can then incorporate the top searches into your articles.

Use Social Media

Social media increases your chances of attracting readership, so share your blog on your social media accounts, too!

Add social media share buttons on your blog too, so that your readers may share anything interesting to their friend.

Remember AIDA

AIDA stands for:

  • Attention
  • Interest
  • Data (or Desire)
  • Action

We cover the entire AIDA process, in far greater detail than you’ll see here, inside my Transformation Series.

Check it out today!



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