Stick Like Glue Radio #202

On this special episode of Stick Like Glue Radio, I interview serial entrepreneur and master marketer, John Dwyer. In this power packed interview, John shares some amazing strategies on how to get your customers eyes off of price, and a fun story involving Jerry Seinfeld! Don’t miss this powerful show!

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WOW factor


Main Questions Asked:

  • What are Wow Factor marketing techniques?
  • Do business owners think they are not making sales because of price?
  • Talk about working with Jerry Seinfeld.

Key Lessons Learned:

Wow Factor Marketing Techniques

  • This is all about taking your clients and prospects eyes off the price.
  • You are nuts if you set up a business based on price, as big box will beat you on price every time!


1. Identify your most profitable customer

  • Many people identify their target audience, but this needs to be drilled down further.

2. Create a WOW factor

  • McDonald’s Happy Meal is a great example of a company that has been doing this for decades.
  • Unless you have an organic wow factor such as the iPhone or Rubik’s Cube, then you need to create an artificial wow factor.

3. Use a problem/solution scenario in all marketing

  • Nurofen/Advil is good at this.

4. Turn your website from an information center into a sales juggernaut

  • Too many people have websites without direct response marketing.
  • Welcome, problem/solution, and video testimonials.
  • No one goes to the testimonial page. If you have a great testimonial, put it on your home page.

5. Repetitive Trade

  • You never collect one Happy Meal toy at McDonald’s it’s always a series of 4 or more.
  • Stimulate loyalty by creating rewards systems so you continue to benefit from repetitive trade

Keep Your Eyes off the Price

  • Most small business owners gravitate toward the price discount game because it’s easy and they don’t fully understand marketing.
  • People often think of marketing as an expense to the business or a one-time event.
  • The minute you stop marketing you are invisible. Marketing is a perpetual thing.


Working With Jerry Seinfeld

  • The program to take everyone’s eyes off the price was “get a home loan and get a free holiday.”
  • Within one month they doubled their home loans, and within 12 months had tripled them. This is billions of dollars.
  • This is the only bank in the world who never advertised an interest rate on their home loan for a decade.
  • Jerry Seinfeld came on board as the spokesman in 2011.
  • The market share tripled when Jerry fronted the bank’s advertising.


How to Wow Them!

  • In order to wow people, you have to take focus off the price and make it more experiential.


Wow My Business

Click to Tweet:

How do you take your clients and prospects eyes off the price? Find out w/ @InstituteofWOW @newsletterguru

Turn your website from information center into sales juggernaut! Find out how w/ @InstituteofWOW @newsletterguru  

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Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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