Stick Like Glue Radio #202

On this special episode of Stick Like Glue Radio, I interview serial entrepreneur and master marketer, John Dwyer. In this power packed interview, John shares some amazing strategies on how to get your customers eyes off of price, and a fun story involving Jerry Seinfeld! Don’t miss this powerful show!

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Main Questions Asked:

• What are Wow Factor marketing techniques?
• Do business owners think they are not making sales because of price?
• Talk about working with Jerry Seinfeld.

Key Lessons Learned:

Wow Factor Marketing Techniques

• This is all about taking your clients and prospects eyes off the price.
• You are nuts if you set up a business based on price, as big box will beat you on price every time!

1. Identify your most profitable customer

• Many people identify their target audience, but this needs to be drilled down further.

2. Create a WOW factor

• McDonald’s Happy Meal is a great example of a company that has been doing this for decades.
• Unless you have an organic wow factor such as the iPhone or Rubik’s Cube, then you need to create an artificial wow factor.

3. Use a problem/solution scenario in all marketing

• Nurofen/Advil is good at this.

4. Turn your website from an information center into a sales juggernaut

• Too many people have websites without direct response marketing.
• Welcome, problem/solution, and video testimonials.
• No one goes to the testimonial page. If you have a great testimonial, put it on your home page.

5. Repetitive Trade

• You never collect one Happy Meal toy at McDonald’s it’s always a series of 4 or more.
• Stimulate loyalty by creating rewards systems so you continue to benefit from repetitive trade

Keep Your Eyes off the Price

• Most small business owners gravitate toward the price discount game because it’s easy and they don’t fully understand marketing.
• People often think of marketing as an expense to the business or a one-time event.
• The minute you stop marketing you are invisible. Marketing is a perpetual thing.

Working With Jerry Seinfeld

• The program to take everyone’s eyes off the price was “get a home loan and get a free holiday.”
• Within one month they doubled their home loans, and within 12 months had tripled them. This is billions of dollars.
• This is the only bank in the world who never advertised an interest rate on their home loan for a decade.
• Jerry Seinfeld came on board as the spokesman in 2011.
• The market share tripled when Jerry fronted the bank’s advertising.

How to Wow Them!

• In order to wow people, you have to take focus off the price and make it more experiential.

Resources:
 
Wow My Business

Click to Tweet:

How do you take your clients and prospects eyes off the price? Find out w/ @InstituteofWOW @newsletterguru https://www.getjimpalmer.com

Turn your website from information center into sales juggernaut! Find out how w/ @InstituteofWOW @newsletterguru https://www.getjimpalmer.com  

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