Stick Like Glue Radio #002: It’s easier to sell to folks who know you, because you’ve already cleared what Zig Ziglar calls the no-trust hurdle. I agree and referrals are the next best thing! Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. Discover powerful referral strategies in this nugget rich 20 minute Podcast.

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