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Stick Like Glue Radio #169 On this special episode of Stick Like Glue Radio, I interview writing coach and editor of non-fiction books, Morgan MacDonald. Morgan shares some great tips on how to finally get your book done!! Don’t miss this important show!

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Stick Like Glue Radio www.getjimpalmer.com

The book coach

Main Questions Asked:

  • Why does a small business owner want to write a book?
  • How does someone find time to write a book?
  • What are some of the ways you see would-be authors sabotage writing their book?
  • Do you suggest people ‘talk ‘ their book into either an automated voice transcription or have it transcribed?
  • What are practical strategies for authors about writing and getting it done?
  • What are your thoughts on the e-book revolution and the pricing structure?
  • How has writing a book affected your coaching and editing business?
  • If you could give just one single piece of advice to a would-be author, what would it be?

Key Lessons Learned:

Benefits of Writing A Book

  • A book sets you apart in the marketplace like nothing else will.
  • Writing a book will bring you more clarity in your business and help you define your expertise in your niche.
  • The words will resonate with people you want to serve in your business.
  • When consumers or clients are looking for speakers or experts, they will search for people who have written a book.


Finding Time to Write a Book

  • Every day you put off writing your book, your enthusiasm wanes.
  • There needs to be an internal mindset shift. You have to convince yourself that your book is worth writing.
  • Write out the ‘why’ statements and why the book is important, and distil it down into 3-5 sentences of how the book will change your life and the people who read it.
  • Writing a book doesn’t take a lot of time. Aim for 3,000-5,000 words a week, which is 3 hours (30 minutes a day)



  • Don’t self-edit as you go. Only look back to remember what you have written but don’t make changes.
  • Write out an outline of what you want to write and have a rough plan.


Talk to Transcribe

  • As a reader, you can tell as we talk differently to how we write. Even if the voice and style is similar, the grammar structure is not the same.
  • If you love to talk, get a recorder and talk your way through the book. Instead of having someone else transcribe it. Write your book based on what you were saying.


Practical Strategies

  • Use a timer and work your way up to 25 minutes. This will help focus and work with adrenaline as you are working against the clock.
  • Pomodoro is a style where tasks are done in 25-minute chunks.
  • Keep a log of the date, time, duration, and how many words you wrote.


The E-Book Revolution & Pricing

  • When it comes to e-books, the word ‘book’ is sometimes a stretch.
  • It used to be that the minimum order for a book was 2,500 copies (with hopes of selling 20,000), now it is possible to print on demand.
  • For your first book, set the price lower, even if it is a valuable book; you need an entry-level price for people who don’t know you.
  • $0.99-$2.99 is a reasonable price.

How Writing a Book Can Affect Your Business

  • Opens conversations and gives you something to point clients to.
  • If someone likes your blog, they can get the best advice through a book.
  • If you are featured in an article or a podcast, it is something the audience can easily consume in one spot.
  • A book is a great entry point into a business funnel.



Paper Raven Books
Start Writing Your Book Today
Pomodoro Technique

Click to Tweet:

How can writing a book affect your business? Find out w/ @morgangmac @newsletterguru https://www.getjimpalmer.com

Want to write a book but can’t find the time? Learn strategies to get it done w/  @morgangmac @newsletterguru https://www.getjimpalmer.com

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Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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