Stick Like Glue Radio #169 On this special episode of Stick Like Glue Radio, I interview writing coach and editor of non-fiction books, Morgan MacDonald. Morgan shares some great tips on how to finally get your book done!! Don’t miss this important show!
Stick Like Glue Radio www.getjimpalmer.com
Main Questions Asked:
- Why does a small business owner want to write a book?
- How does someone find time to write a book?
- What are some of the ways you see would-be authors sabotage writing their book?
- Do you suggest people ‘talk ‘ their book into either an automated voice transcription or have it transcribed?
- What are practical strategies for authors about writing and getting it done?
- What are your thoughts on the e-book revolution and the pricing structure?
- How has writing a book affected your coaching and editing business?
- If you could give just one single piece of advice to a would-be author, what would it be?
Key Lessons Learned:
Benefits of Writing A Book
- A book sets you apart in the marketplace like nothing else will.
- Writing a book will bring you more clarity in your business and help you define your expertise in your niche.
- The words will resonate with people you want to serve in your business.
- When consumers or clients are looking for speakers or experts, they will search for people who have written a book.
Finding Time to Write a Book
- Every day you put off writing your book, your enthusiasm wanes.
- There needs to be an internal mindset shift. You have to convince yourself that your book is worth writing.
- Write out the ‘why’ statements and why the book is important, and distil it down into 3-5 sentences of how the book will change your life and the people who read it.
- Writing a book doesn’t take a lot of time. Aim for 3,000-5,000 words a week, which is 3 hours (30 minutes a day)
- Don’t self-edit as you go. Only look back to remember what you have written but don’t make changes.
- Write out an outline of what you want to write and have a rough plan.
Talk to Transcribe
- As a reader, you can tell as we talk differently to how we write. Even if the voice and style is similar, the grammar structure is not the same.
- If you love to talk, get a recorder and talk your way through the book. Instead of having someone else transcribe it. Write your book based on what you were saying.
- Use a timer and work your way up to 25 minutes. This will help focus and work with adrenaline as you are working against the clock.
- Pomodoro is a style where tasks are done in 25-minute chunks.
- Keep a log of the date, time, duration, and how many words you wrote.
The E-Book Revolution & Pricing
- When it comes to e-books, the word ‘book’ is sometimes a stretch.
- It used to be that the minimum order for a book was 2,500 copies (with hopes of selling 20,000), now it is possible to print on demand.
- For your first book, set the price lower, even if it is a valuable book; you need an entry-level price for people who don’t know you.
- $0.99-$2.99 is a reasonable price.
How Writing a Book Can Affect Your Business
- Opens conversations and gives you something to point clients to.
- If someone likes your blog, they can get the best advice through a book.
- If you are featured in an article or a podcast, it is something the audience can easily consume in one spot.
- A book is a great entry point into a business funnel.
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