Stick Like Glue Radio #112 On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!
On this episode of Stick Like Glue Radio I interview Rick Cooper, a leading online marketing and social media strategist and we discuss all things social media, such as how to use social media to attract and engage new clients! Lots of nuggets in this show, don’t miss it!
Main Questions Asked
- What suggestion do you have for entrepreneurs on how they can use social media to grow their business?
- What are some of the ways to use social media to follow up and build relationships with people you meet?
- What strategies do you have for Facebook friends without being spotted as a ‘sales guy’?
- How frequently should you be posting on Facebook?
- What’s your definition of what’s good to share and what’s not good to share?
- What do you think about posting political and religious content?
- How can social media help with networking?
- What tips do you have about using LinkedIn?
- Is it possible to get new business using Facebook and Twitter?
Key Lessons Learned
- Social media is like a parade-who would be in it? Where would you be? How often are you making appearances?
- It takes a while to build a new network so focus on connecting with new people
- Add value through content by sharing information and ideas that your audience will appreciate. If the content is good they will stick around and want to connect with you.
- The idea on social media is to get people coming back and interacting
- Spread your marketing across multiple channels on a consistent basis; social media, email marketing, blogging, direct mail, telemarketing, teleseminars and webinars as well as posting video on YouTube and blogs.
- Social media platforms are changing all the time so keep on top of it
- Don’t try to accomplish everything in one day, set small achievable daily goals
- Social media is a good way to keep in touch with clients and get attention. Do it a few days prior to picking up the phone for full effect.
Live Event Social Media Management
- Before you get to an event use social media to connect with attendees.
- Make sure you know the event #hashtag (this will lead you to people at the event)
- At the event add people you meet as you go (each evening is a good time otherwise they will forget you.)
- Take photos of people at events and post them on Twitter and photo Facebook (tag the photos and use @mentions to show up on their page.)
- Have a process or system for following up with people on a consistent basis
- Take time to develop the relationship (public and private) over time if you are meeting through Facebook
- Make a list of people to follow up with over time. A spreadsheet works well and make notes as you reach out and contact. E.g send 10 private messages a day.
- Think about what systems you can use on a daily basis to make contact that isn’t overwhelming. Always end with a question.
- Consider who your audience is when posting on Facebook (how many friends they have)
- Rick posts 6-8 times a day on personal pay and 3 times on business page with a mix of live and scheduled.
- Hootsuite is good to pre-schedule and post a week at a time
- Pre-scheduling frees you up to take the time to interact with your audience
- Create TOMA (top of mind awareness) - Jump into conversations and find high profile people who are getting results as well as Facebook groups
- Typically when you post anything political you’ll get 50/50 positive/negative response so it can be dangerous territory unless you want to be controversial
- Don’t just post business things on your personal profile also post personal things to give a representation of who you are
- You want to be a trusted advisor and a person who is a resource and solution oriented.
- Use CRM, spreadsheets, Evernote to take notes and add into your customer database
- Use social media to find out what’s going on in peoples lives (find out their personality profile)
- Must have a strategy around it on how to find the people you’re looking for
- Has great search tools for finding people
- The more people you are connected to the more results you are going to get so grow your network
- Use an email tool and use templates to send out messages to connect with people
- Focus on adding value and reference their profile e.g endorse skills
Links to Resources Mentioned
Phone: 916- 248-5440
2 click to tweet links (clicktotweet.com)