Stick Like Glue Radio #116 On this episode of Stick Like Glue Radio I interview book publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

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On this episode of Stick Like Glue Radio I interview book-publishing expert Stacey Aaronson about how to publish your book! Don’t miss it!

Main Questions Asked

  • What are the biggest ways the traditional publishing model differ to the self-publishing model?
  • What are the biggest mistakes people make before they start writing?
  • Why do you think so many writers are overwhelmed?
  • What kind of budget should someone have for self-publishing?
  • Create Space is an amazing tool for print on demand, can you speak on print on demand services

Key Lessons Learned

Traditional publishing

  • Endorsement of a major house
  • Helps with media, magazine reviews and exposure
  • Publishing house pays for editing design, printing, and distribution


  • Often takes years for a manuscript to get published
  • Royalties are low e.g 6% paperback and 10% hardcover
  • The author has little say on design aspects and receive little marketing
  • There are no guarantees for future books being published


  • You have the timeframe to yourself
  • There is a lot of freedom of options
  • You have total control over design and marketing
  • You own the rights to your material
  • You can make your book available to sell online
  • The royalties are much larger 40-60%

– Possible lack of credibility associated with ‘self-publishing’

Pre-publishing Considerations

  • Think about how you are going to market your book
  • Marketing doesn’t come at the end it comes before you even start writing
  • Think about who your audience is and don’t just write the book for yourself
  • A book has to help, engage and be of value to the person reading it
  • Ask yourself: What is your reader’s intended outcome and goals of reading the book?
  • Market research is a huge part of meeting the needs of the reader and knowing what is out there so your book can stand out
  • Ask yourself: What is already out there and how can my book be different?
  • Thinking your book is for ’everyone’ is a big mistake
  • Always think about ‘meeting the needs’ of the reader
  • Believing you will write a book that readers will simply ‘find’ is a mistake

Self Publishing Costs

  • An average length 200 pages 6×9 or 5/12 x 8.5 $3K-6K which would include an editor, cover designer, layout artists, proof reading, e-book, publishing assistant
  • Editing is a huge non-negotiable investment and do NOT consider publishing without one
  • Cover art is a specific strategy and not something to skimp on
  • $4k-$5.5 is usually the sweet spot for publishing
  • Create Space is good for Amazon and is free (they are affiliated with Amazon and get higher royalties)
  • Book stores order from Ingram Spark but do not order from Create Space (print on demand)

Links to Resources Mentioned

2 click to tweet links (

Want to write a book but don’t know where to start? You need The Book Doctor @StaceyAaronson’s fantastic tips!

Traditional publishing vs self publishing what are the pros and cons of each? Find out w/ @StaceyAaronson


Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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