Stick Like Glue Radio #111 On this episode of Stick Like Glue Radio I interview one of the host of Business Women Rock, Katie Krimitsos about how she is using her podcast and Facebook Groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

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 Facebook Groups and Membership Programs

On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

Main Questions Asked

  • How long have you been working on the Tampa Bay Business Owners?
  • How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group?
  • How did your work with Tampa Bay Business Owners bring you to Biz Women Rock?
  • What are some tips on how to start a private Facebook group?
  • Have you been able to use your Facebook group to grow your ‘list’ or is it simply interactive?
  • What was your thought process on deciding to ‘niche down’ into businesswomen?
  • Your Podcast is three days a week, how did you figure out the frequency?

 

Key Lessons Learned

  • When managing a group, program development and calendar management is key
  • Maintain foundational events but build out new topics to keep group interest
  • The entrepreneurial story is a strong connection between business owners. Use it.
  • You can take what makes you special locally and scale it out to share your message nationally or globally
  • Going from idea to implementation is often where people fall short
  • E-mail lists are effective for one-on-one communication but its not the only way; Facebook ‘groups’ are also useful in addition to Facebook ‘pages.’ Test both.
  • Opt-in e-mail lists are not the roadblock you often think it is, so try different ways to build and you might be surprised with the results and numbers
  • Consistency is important in all aspects of business. When you say ‘weekly’ you must deliver. If you don’t you are viewed as unreliable.
  • Consistency paints a picture of you how seriously you take dedication and your audience
  •  Jay Conrad Levinson said bad marketing done consistently will beat great marketing done in inconsistently

 

Facebook Groups

  • A group is a way for the community to talk to each other whereas a page is only good for the community to talk to the business
  • 1. Build the page itself
  • 2. Create guidelines for the group
  • 3. Ask people to be brand ambassadors on your group who can pose questions and
  • 4. Aim for active engagement (likes, comments, shares) to get things rolling. Have them activate conversation.
  • 5. Run targeted ads and invite people to join your group
  • Time will need to be spent nurturing, growing and responding
  •  Be wary of spammers and make sure to monitor

 

Links to Resources Mentioned

http://www.bizwomenrock.com

https://www.facebook.com/groups/BWRConnect/

http://tampabaybusinessowners.org/

https://www.getjimpalmer.com/

  

2 click to tweet links (clicktotweet.com)

 

Want to start a Facebook Group for your business? Listen to @KatieKrimitsos on how to do it right! https://www.getjimpalmer.com

 

Find out about Podcasts, Facebook Groups & Membership Programs w/ @KatieKrimitsos this week https://www.getjimpalmer.com

 



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