Stick Like Glue Radio #111 On this episode of Stick Like Glue Radio I interview one of the host of Business Women Rock, Katie Krimitsos about how she is using her podcast and Facebook Groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

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On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

Main Questions Asked

  • How long have you been working on the Tampa Bay Business Owners?
  • How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group?
  • How did your work with Tampa Bay Business Owners bring you to Biz Women Rock?
  • What are some tips on how to start a private Facebook group?
  • Have you been able to use your Facebook group to grow your ‘list’ or is it simply interactive?
  • What was your thought process on deciding to ‘niche down’ into businesswomen?
  • Your Podcast is three days a week, how did you figure out the frequency?

 

Key Lessons Learned

  • When managing a group, program development and calendar management is key
  • Maintain foundational events but build out new topics to keep group interest
  • The entrepreneurial story is a strong connection between business owners. Use it.
  • You can take what makes you special locally and scale it out to share your message nationally or globally
  • Going from idea to implementation is often where people fall short
  • E-mail lists are effective for one-on-one communication but its not the only way; Facebook ‘groups’ are also useful in addition to Facebook ‘pages.’ Test both.
  • Opt-in e-mail lists are not the roadblock you often think it is, so try different ways to build and you might be surprised with the results and numbers
  • Consistency is important in all aspects of business. When you say ‘weekly’ you must deliver. If you don’t you are viewed as unreliable.
  • Consistency paints a picture of you how seriously you take dedication and your audience
  •  Jay Conrad Levinson said bad marketing done consistently will beat great marketing done in inconsistently

 

Facebook Groups

  • A group is a way for the community to talk to each other whereas a page is only good for the community to talk to the business
  • 1. Build the page itself
  • 2. Create guidelines for the group
  • 3. Ask people to be brand ambassadors on your group who can pose questions and
  • 4. Aim for active engagement (likes, comments, shares) to get things rolling. Have them activate conversation.
  • 5. Run targeted ads and invite people to join your group
  • Time will need to be spent nurturing, growing and responding
  •  Be wary of spammers and make sure to monitor

 

Links to Resources Mentioned

http://www.bizwomenrock.com

https://www.facebook.com/groups/BWRConnect/

http://tampabaybusinessowners.org/

https://www.getjimpalmer.com/

  

2 click to tweet links (clicktotweet.com)

 

Want to start a Facebook Group for your business? Listen to @KatieKrimitsos on how to do it right! https://www.getjimpalmer.com

 

Find out about Podcasts, Facebook Groups & Membership Programs w/ @KatieKrimitsos this week https://www.getjimpalmer.com

 

Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

One Comment

  1. […] On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show! You can listen at GetJimPalmer.com! […]

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