Stick Like Glue Radio #111 On this episode of Stick Like Glue Radio I interview one of the host of Business Women Rock, Katie Krimitsos about how she is using her podcast and Facebook Groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!
On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!
Main Questions Asked
- How long have you been working on the Tampa Bay Business Owners?
- How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group?
- How did your work with Tampa Bay Business Owners bring you to Biz Women Rock?
- What are some tips on how to start a private Facebook group?
- Have you been able to use your Facebook group to grow your ‘list’ or is it simply interactive?
- What was your thought process on deciding to ‘niche down’ into businesswomen?
- Your Podcast is three days a week, how did you figure out the frequency?
Key Lessons Learned
- When managing a group, program development and calendar management is key
- Maintain foundational events but build out new topics to keep group interest
- The entrepreneurial story is a strong connection between business owners. Use it.
- You can take what makes you special locally and scale it out to share your message nationally or globally
- Going from idea to implementation is often where people fall short
- E-mail lists are effective for one-on-one communication but its not the only way; Facebook ‘groups’ are also useful in addition to Facebook ‘pages.’ Test both.
- Opt-in e-mail lists are not the roadblock you often think it is, so try different ways to build and you might be surprised with the results and numbers
- Consistency is important in all aspects of business. When you say ‘weekly’ you must deliver. If you don’t you are viewed as unreliable.
- Consistency paints a picture of you how seriously you take dedication and your audience
- Jay Conrad Levinson said bad marketing done consistently will beat great marketing done in inconsistently
- A group is a way for the community to talk to each other whereas a page is only good for the community to talk to the business
- 1. Build the page itself
- 2. Create guidelines for the group
- 3. Ask people to be brand ambassadors on your group who can pose questions and
- 4. Aim for active engagement (likes, comments, shares) to get things rolling. Have them activate conversation.
- 5. Run targeted ads and invite people to join your group
- Time will need to be spent nurturing, growing and responding
- Be wary of spammers and make sure to monitor
Links to Resources Mentioned
2 click to tweet links (clicktotweet.com)