Stick Like Glue Radio #126 On this episode of Stick Like Glue Radio I interview entrepreneur and Podcast authority Jessica Rhodes. Jessica shares how to get great guests and how to be a great guest! This is a nugget rich and money saving show - do not miss it!
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Main Questions Asked:
- Why is podcasting such a powerful way to market, grow a business, and build relationships with people?
- Can you relay some of the podcast you did with Michael Stelzner (founder of Social Media Examiner) and the power of the live event?
- Which kind of podcast is more beneficial from an entrepreneur’s standpoint?
- What is the first step to starting a podcast?
- What are some tips on finding great guests to podcast?
- Once you’ve identified someone as a potential guest, how do you go about asking them to be on your podcast?
- What are some of the things podcasters are looking for in their guests?
- How do people locate a show that will be a good fit for them?
- What can you do to prepare for the interview as a guest?
- Give us an idea of what you will be sharing with the audience at the Dream Business Academy in San Diego.
Key Lessons Learned:
- Podcasting is connecting with your audience in a personal way.
- Reading a blog post is not the same as hearing someone’s voice and inflections.
- When you podcast, people feel like you’re eavesdropping on a conversation.
- When people are on your blog they visit for 1-3 minutes, but when they listen to podcasts they spend 30-60 minutes with you.
- When you have a podcast you become part of someone’s schedule.
- You become the “know, like, and trust” podcaster that people listen to on a regular basis.
Interview Podcasts vs. Solo Shows:
- Interview-based shows are more popular than solo shows for entrepreneurs.
- The benefit of an interview-based podcast is that you are connecting with a new guest each show.
- Hosting a solo show means that you deliver a lot of content and are the only authority.
- When you interview other people, you are attracting people from their following too.
Preparing and Staring a Podcast:
- Be prepared to stick with podcasting for a long time and be consistent.
- Remember podcasting isn’t going to bring you new business tomorrow.
- You have to be prepared to do the work or have a team to do the backend work on your behalf.
- Upfront tasks - Audio branding, voiceover script and recording, figuring out the technology of how you will record your show (mic, etc…).
- Backend tasks – Figuring out how you will find and schedule guests.
- How will you prepare for each interview? Will you come up with questions or require your guest to submit questions to you?
- Will you write your own show notes or have a writer?
- You will also need graphics, editing, and to post your podcast on your website and in iTunes.
- Be prepared to either outsource a support team or do the work yourself, in which case you will need to add a few hours a week to your business
- Consistency and persistency will ensure your podcast is published by the time and day you are promoting it.
Tips on Finding Podcast Guests:
- Know what guests will be a right fit for your show.
- You have to know what your show is about, who your target audience is and what the goal of the podcast is.
- Start with your rolodex, then search outside your personal network.
- Search for a specific category in the iTunes store.
- Search for authors on Amazon.com using keywords.
- Google your topic and keywords to see who is blogging, vlogging and speaking on other podcasts.
Pitching Potential Guests:
- Ensure your email pitch is personalized.
- Make the person feel special rather than one of many.
- Use an introduction and icebreaker and make reference to the potential guest’s work.
- Ask them to be on your podcast, e.g “I’d love to feature a 30 minute interview with you on my show to talk about x, y, and z.”
- Be specific about what you want your guest to talk about.
- Give them the basic logistics, e.g “It’s a 30 minute interview and we record via Skype (make sure to let them know if they record over audio or video) as well as if it will be live or pre-recorded.
What Podcasters Look For in Guests:
- Look for shows that will be a good fit for you.
- Know what value you bring to the table, make it specific and niche down.
- What can you talk about that is different from every other guest out there?
- Look for shows that talk about your topic or find a show that hasn’t touched on your topic.
- The most important thing is to bring value to the audience.
- Make sure to be clear, polite, and assertive.
- Offer an interview swap and recommend you go on their show and they come on your show.
- Look through your bio and list keywords that capture your expertise and what you can bring to an interview, e.g newsletter marketing and client retention.
- Search iTunes, Blog Talk Radio, and Google for keywords and find podcasts with those words in the descriptions.
- Rule out shows that no longer publish episodes.
- Be aware that even though a show hasn’t recently published podcasts it will still be on iTunes.
- Research whether shows interview guests (research past episodes).
- Find people who are similar to you and your expertise to see what shows they are being interviewed on.
- A podcast host will be warmer to a pitch who has mutual friends in common.
- Make sure the host has everything they need prior to the interview, e.g 1 sheet, bio, intro, contact information, potential questions to be asked, and hi-res headshot.
- Listen to the interviewer’s previous episodes, as a lot of interviewers have common questions they like to ask all guests.
- Once the show airs, make sure you share the show on social media.
Links to Resources Mentioned
Entrepreneur Support Services
Interview Connections TV
Rhodes to Success Podcast
Social Media Examiner
Blog Talk Radio
The Newsletter Guru
Dream Business Academy
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