Stick Like Glue Radio #135 On this episode of Stick Like Glue Radio, I interview magician, speaker and author Tim David. Tim is au-thor of this hit book, Magic Words: How to Truly Connect with Your Prospects, Your Employees, and Your Kids in a World Where Connection is Vanishing. This is an extended power packed interview – don’t miss it.
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Episode #135 – Magic Words with Tim David
Summary:
On this episode of Stick Like Glue Radio, I interview magician, speaker, and author Tim David. Tim is the author of the hit book, Magic Words: How to Truly Connect with Your Prospects, Your Employees, and Your Kids in a World Where Connection is Vanishing. This is an extended power-packed interview – don’t miss it.
Main Questions Asked:
- When did you get into magic and decide to be an entrepreneur?
- Why do you think ‘connection’ is vanishing?
- Talk about the 7 words.
- Are there one or two words that might be more important than the rest?
Key Lessons Learned:
- It is important to niche yourself and have multiple streams of revenue.
- Learning as adults isn’t always about learning something new, but is rather about rediscovering something small that can make a difference.
- If you have earned the right to promote, then you should promote.
Human Connection
- As the quantity of human connection has skyrocketed, the quality has decreased.
- It is possible to accumulate too much ‘stuff’ in the world but not too much human connection.
- Empathic concern is the ability to feel what other people are feeling and care about it.
- In our culture, we need sales people who can connect with their prospects rather than just going after commission.
- We also need teachers who can connect to students rather than just teach to the test.
- Most of us struggle to get outside our own head and world, step into the shoes of someone else, and see things how other people do.
The Seven Words
- These are essentially the seven principles of psychology:
1. Yes
2. But
3. If
4. Because
5. Help
6. Thanks
7. ‘Person’s name’
- Words are powerful tools, but if you don’t understand how to use them, you can cause more harm than good.
- We must understand the psychology of what moves people to action.
- As business owners, the challenge is “How do we get people to do stuff?”
- When you tell people a ‘why’ or ‘because,’ it is a reason or a purpose.
- Having a reason behind something is surprisingly magical.
- The word ‘because’ can often be a huge difference maker.
Perspective Taking
- Many ask “Am I being manipulative in using words this way?”
- Ultimately, we have a responsibility to understand the other person’s perspective.
- True influence or persuasion isn’t something that you ‘do’ to someone else.
- Persuasion is a condition you create.
Links to Resources Mentioned
Brain Pokes
Magic Words (book)
Tim David’s Ted Ex talk
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