Stick Like Glue Radio #113 On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

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On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

Main Questions Asked

  • Why do you think list building is important?
  • What are some strategies in getting connections on email lists?
  • What’s going on with Facebook’s visibility strategy?
  • Do you think Twitter is more interactive or just set and forget?
  • What is the biggest mistake business owners make when compiling their lists?
  • What do you think is the most valuable metric to measure?
  • What is the number one way you’ve built your personal connections and online community?
  • What do you think is going on with Google+?
  • Is there a different strategy to use on Google+ as compared to Facebook?
  • What is your experience with Instagram?
  • Is there a best practice for opt-in offer email lists?
  • Can you share a strategy on how to ‘share not sell’ when engaging and building community?
  • What is one piece of advice you want to give?

Key Lessons Learned

  • No one can take away your email list so the money will always be in building a good responsive list
  • Have a custom tab and strong offer to opt-in on your platforms as well as offering something valuable to grab audience attention
  • Have several opt-ins on different pages and drive people to different places that is appropriate to them
  • Segment your list to provide real value
  • Offer your list special things that only apply to them such as exclusive information only available on the list
  • Engagement is more important to measure than click though
  • ‘Serve not sell’ and collaboration are Patty’s top personal connection builders
  • When ‘serving not selling’ make sure your verbiage is selling results and not money
  • Don’t get caught up in benefits, instead offer results & show how you will serve them

Facebook

  • Be aware that Facebook visibility used to be 20% its now 6%
  • If you have photos in your posts it will not rank as high as text only, however, it will get shared more
  • Text based posts will rank higher and show up in more user news feeds

Twitter

  • Tip- Click the Facebook timestamp underneath your page name on a post to get the link. Add link on Twitter with an enticing sentence to drive people to your Facebook

Email Lists

  • The biggest mistake in email lists is not asking permission to add people
  • Segmenting your email list is important when creating it

Google+

  • If you want more Google juice you need to be on Google+ as it’s the hub of all things Google
  • Google+ is more content driven whereas Facebook is more social

Instagram

  • Instagram is a good platform so think about adding to your strategy, however, consider your audience and ask yourself ‘why.’ What is the goal?

Final Piece of Advice: Your list is your bank account but if you build that list on service and relationships, it will be a retirement account!

Links to Resources Mentioned
www.pattyfarmer.com
https://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Your ‘list’ is your bank account, find out how to turn it into your retirement account in this podcast @PattyFarmer  www.getjimpalmer.com

Why is list building is important to your business? How do you take full advantage? Find out here:  www.getjimpalmer.com w/ @PattyFarmer

Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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