Stick Like Glue Radio #113 On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies - don’t miss it!

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On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies - don’t miss it!

Main Questions Asked

  • Why do you think list building is important?
  • What are some strategies in getting connections on email lists?
  • What’s going on with Facebook’s visibility strategy?
  • Do you think Twitter is more interactive or just set and forget?
  • What is the biggest mistake business owners make when compiling their lists?
  • What do you think is the most valuable metric to measure?
  • What is the number one way you’ve built your personal connections and online community?
  • What do you think is going on with Google+?
  • Is there a different strategy to use on Google+ as compared to Facebook?
  • What is your experience with Instagram?
  • Is there a best practice for opt-in offer email lists?
  • Can you share a strategy on how to ‘share not sell’ when engaging and building community?
  • What is one piece of advice you want to give?

Key Lessons Learned

  • No one can take away your email list so the money will always be in building a good responsive list
  • Have a custom tab and strong offer to opt-in on your platforms as well as offering something valuable to grab audience attention
  • Have several opt-ins on different pages and drive people to different places that is appropriate to them
  • Segment your list to provide real value
  • Offer your list special things that only apply to them such as exclusive information only available on the list
  • Engagement is more important to measure than click though
  • ‘Serve not sell’ and collaboration are Patty’s top personal connection builders
  • When ‘serving not selling’ make sure your verbiage is selling results and not money
  • Don’t get caught up in benefits, instead offer results & show how you will serve them

Facebook

  • Be aware that Facebook visibility used to be 20% its now 6%
  • If you have photos in your posts it will not rank as high as text only, however, it will get shared more
  • Text based posts will rank higher and show up in more user news feeds

Twitter

  • Tip- Click the Facebook timestamp underneath your page name on a post to get the link. Add link on Twitter with an enticing sentence to drive people to your Facebook

Email Lists

  • The biggest mistake in email lists is not asking permission to add people
  • Segmenting your email list is important when creating it

Google+

  • If you want more Google juice you need to be on Google+ as it’s the hub of all things Google
  • Google+ is more content driven whereas Facebook is more social

Instagram

  • Instagram is a good platform so think about adding to your strategy, however, consider your audience and ask yourself ‘why.’ What is the goal?

Final Piece of Advice: Your list is your bank account but if you build that list on service and relationships, it will be a retirement account!

Links to Resources Mentioned
www.pattyfarmer.com
https://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Your 'list' is your bank account, find out how to turn it into your retirement account in this podcast @PattyFarmer  www.getjimpalmer.com

Why is list building is important to your business? How do you take full advantage? Find out here:  www.getjimpalmer.com w/ @PattyFarmer



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