Stick Like Glue Radio #113 On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

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On this episode of Stick Like Glue Radio I interview award winning marketing and social media strategist, Patty Farmer. We discuss list building and some very cool social media marketing strategies – don’t miss it!

Main Questions Asked

• Why do you think list building is important?
• What are some strategies in getting connections on email lists?
• What’s going on with Facebook’s visibility strategy?
• Do you think Twitter is more interactive or just set and forget?
• What is the biggest mistake business owners make when compiling their lists?
• What do you think is the most valuable metric to measure?
• What is the number one way you’ve built your personal connections and online community?
• What do you think is going on with Google+?
• Is there a different strategy to use on Google+ as compared to Facebook?
• What is your experience with Instagram?
• Is there a best practice for opt-in offer email lists?
• Can you share a strategy on how to ‘share not sell’ when engaging and building community?
• What is one piece of advice you want to give?

Key Lessons Learned

• No one can take away your email list so the money will always be in building a good responsive list
• Have a custom tab and strong offer to opt-in on your platforms as well as offering something valuable to grab audience attention
• Have several opt-ins on different pages and drive people to different places that is appropriate to them
• Segment your list to provide real value
• Offer your list special things that only apply to them such as exclusive information only available on the list
• Engagement is more important to measure than click though
• ‘Serve not sell’ and collaboration are Patty’s top personal connection builders
• When ‘serving not selling’ make sure your verbiage is selling results and not money
• Don’t get caught up in benefits, instead offer results & show how you will serve them

Facebook

• Be aware that Facebook visibility used to be 20% its now 6%
• If you have photos in your posts it will not rank as high as text only, however, it will get shared more
• Text based posts will rank higher and show up in more user news feeds

Twitter

• Tip- Click the Facebook timestamp underneath your page name on a post to get the link. Add link on Twitter with an enticing sentence to drive people to your Facebook

Email Lists

• The biggest mistake in email lists is not asking permission to add people
• Segmenting your email list is important when creating it

Google+

• If you want more Google juice you need to be on Google+ as it’s the hub of all things Google
• Google+ is more content driven whereas Facebook is more social

Instagram

• Instagram is a good platform so think about adding to your strategy, however, consider your audience and ask yourself ‘why.’ What is the goal?

Final Piece of Advice: Your list is your bank account but if you build that list on service and relationships, it will be a retirement account!

Links to Resources Mentioned
www.pattyfarmer.com
https://www.getjimpalmer.com/

2 click to tweet links (clicktotweet.com)

Your ‘list’ is your bank account, find out how to turn it into your retirement account in this podcast @PattyFarmer  www.getjimpalmer.com

Why is list building is important to your business? How do you take full advantage? Find out here:  www.getjimpalmer.com w/ @PattyFarmer