Stick Like Glue Radio #131 On this episode of Stick Like Glue Radio I interview author and marketing coach, David Brown who left a 25 year career in the insurance business to help others market and grow their businesses. Do not miss it!

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Stick Like Glue Radio


On this episode of Stick Like Glue Radio, I interview author and marketing coach David Brown, who left a 25 year career in the insurance business to help others market and grow their businesses.  Do not miss it!

Main Questions Asked:

  • Give us the 411 on how you got started.
  • How did you get into marketing?
  • What was your decision to write your book?
  • How did you distribute your book?
  • Why do you think a small business or entrepreneur needs a business plan?
  • Do you put business plans together? Is that part of your consulting practice?
  • What do you mean by ‘hidden money?’
  • What are the top 2 things a business can do to bring in more revenue?

Key Lessons Learned:

  • The number one reason businesses fail is failure to understand markets and their customers buying habits.
  • Ask direct questions on what you want to do and how you want to grow your business.
  • Book distribution can be through business associations and organizations that deal with new start businesses, donations to the library system, online, E-readers, and word of mouth.


Business Plan:

  • A business plan is a step-by-step process detailing how you are going to become successful.
  • We all need something to keep us on track, especially when there is a down period in the business.
  • If you need to find investment, then people want to know what you are going to do, so a business plan is absolutely necessary.
  • Most people spend more time planning their vacation than their business.
  • If you don’t have a guide to follow along the path you are going to take, it’s hard to get you where you’re going.
  • Ask yourself: “What is my definition of success and what steps am I going to take to get there?”
  • If you have a plan, you can hand that off to a staff member to follow. This allows you as the business owner to get in front of people.
  • It is important to train businesses with employees on how to implement this plan and what staff need to do on a weekly basis.

Hidden Money:

  • There is a lot of business overlook as they try to get to the ‘big thing.’
  • Looking for hidden money is looking at markets close to hand and finding what money is there.
  • Showing people ‘what else’ is showing your existing customers that already know, like and trust you, what other products and services you offer.



  • One of the greatest challenges entrepreneurs have is the ability to let things go. Many are so sure they can do it better, faster and cheaper.
  • Entrepreneurs struggle with delegating, but need to so they can focus on revenue generating activities.
  • Because you brought people you trust to work for you, you need to allow them to carry out the work and trust that it will get done.


Top 4 Things a Business Can Do to Bring in More Revenue:

Identify your preferred client.

  • What product are you going after with that client?

What is the best way to reach your preferred client?

  • Often entrepreneurs think everyone is your client, so time is spent in the big picture instead of narrowing down to a niche market.

Links to Resources Mentioned

The Average Joe Biz
The Ultimate Mastermind Summit
From the Bottom Up
Dream Business Academy
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How do you find 'hidden money' for your business? The Average Joe explains to @newsletterguru in this podcast

What are the top 2 things a business can do to bring in more revenue? The Average Joe explains @newsletterguru

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