Stick Like Glue Radio #131 On this episode of Stick Like Glue Radio I interview author and marketing coach, David Brown who left a 25 year career in the insurance business to help others market and grow their businesses. Do not miss it!
On this episode of Stick Like Glue Radio, I interview author and marketing coach David Brown, who left a 25 year career in the insurance business to help others market and grow their businesses. Do not miss it!
Main Questions Asked:
Give us the 411 on how you got started.
How did you get into marketing?
What was your decision to write your book?
How did you distribute your book?
Why do you think a small business or entrepreneur needs a business plan?
Do you put business plans together? Is that part of your consulting practice?
What do you mean by ‘hidden money?’
What are the top 2 things a business can do to bring in more revenue?
Key Lessons Learned:
The number one reason businesses fail is failure to understand markets and their customers buying habits.
Ask direct questions on what you want to do and how you want to grow your business.
Book distribution can be through business associations and organizations that deal with new start businesses, donations to the library system, online, E-readers, and word of mouth.
A business plan is a step-by-step process detailing how you are going to become successful.
We all need something to keep us on track, especially when there is a down period in the business.
If you need to find investment, then people want to know what you are going to do, so a business plan is absolutely necessary.
Most people spend more time planning their vacation than their business.
If you don’t have a guide to follow along the path you are going to take, it’s hard to get you where you’re going.
Ask yourself: “What is my definition of success and what steps am I going to take to get there?”
If you have a plan, you can hand that off to a staff member to follow. This allows you as the business owner to get in front of people.
It is important to train businesses with employees on how to implement this plan and what staff need to do on a weekly basis.
There is a lot of business overlook as they try to get to the ‘big thing.’
Looking for hidden money is looking at markets close to hand and finding what money is there.
Showing people ‘what else’ is showing your existing customers that already know, like and trust you, what other products and services you offer.
One of the greatest challenges entrepreneurs have is the ability to let things go. Many are so sure they can do it better, faster and cheaper.
Entrepreneurs struggle with delegating, but need to so they can focus on revenue generating activities.
Because you brought people you trust to work for you, you need to allow them to carry out the work and trust that it will get done.
Top 4 Things a Business Can Do to Bring in More Revenue:
Identify your preferred client.
What product are you going after with that client?
What is the best way to reach your preferred client?
Often entrepreneurs think everyone is your client, so time is spent in the big picture instead of narrowing down to a niche market.