On this week’s Dream Business Radio Show, I talk how to write great headlines. Articles, blog posts and e-mails ARE judged by their headlines and subject lines. It’s crucial to entice the reader to think, “I have to read this. I don’t want to miss it!” Without attention, which is where your headline comes in, even your best your copy and offer will be the proverbial tree that fell in the forest when nobody was around.

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