Stick Like Glue Radio #101 On this episode of Stick Like Glue Radio I interview former TV Reporter/Anchor Joleene Moody who is now a speaker, author and business consultant. Joleene helps entrepreneurs create powerful presentations to close more sales. Don’t miss it!

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How to Close the Sale

For show notes and links to resources mentioned, visit my blog!


In this episode of Stick Like Glue Radio, I interview Joleene Moody; the TV Reporter turned entrepreneur, transformational speaker, author, and business consultant.

Joleene talks about how she fought her fears to become an entrepreneur, the motivation it took to overcome those fears, and how being truly authentic resonates the most in entrepreneurship. She also talks about how finding the key to your clients “pain” is the best way to ensure long-term customers.

Joleene also tackles one of the most important questions in entrepreneurship: “Why are people so afraid to go for the close?” by talking about the importance of service, and identifying your value to your client.


Main Questions Asked:

  • How has Joleene’s life experience helped her better understand entrepreneurship
  • Did she feel a call to entrepreneurship?
  • What is the value of authenticity?
  • What is the most important piece to look for when talking to a perspective client?
  • How do she help her clients identify their needs?
  • Why are people so afraid of going for the close?
  • How an entrepreneur should think about pricing their services

Key Pointsmade by Joleene

  • On practicing the art of being brave: “You have to kick fear in the face.”
  • “Fear is always with you. You have to learn how to handle it, manage it, and carry it.”
  • On the steps it took to leave her career: “It was about setting an intention, and slowly stepping into it.”
  • On adversity: “There are many challenges, and you will fall to your knees, but you have a choice: you can stay down there or you can get back up.”
  • On successfully finding your client’s need: “You have to find their ‘pain.’ When people are struggling, they need a solution, and you will have what they need. The only way to truly understand what they need from you is to go into their ‘pain’ and explore it.”
  • “You can’t think about money, you have to think about service.”
  • On fear of closing: “It’s removing the idea of a salesman from the table, and putting back what should have been there from the jump: serving your client’s needs.”
  • Selecting clients that understand that they are paying for your experience, skill, and what you can bring to the table, and not simply your time, will allow you to find your overall value to that customer.


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Don’t miss this episode of #StickLikeGlue with @JoleeneSpeaks and @newsletterguru – get this #podcast now!

“Authenticity resonates most in entrepreneurship.” @JoleeneSpeaks @newsletterguru #StickLikeGlue

Resources Mentioned


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Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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