Stick Like Glue Radio #129 On this episode of Stick Like Glue Radio I interview book writing expert Michelle Prince. Michelle is known as America’s Productivity Coach and she has an awesome program called Book Bound, and she shares lots of nuggets for wannabe authors! Do not miss it!
On this episode of Stick Like Glue Radio, I interview book writing expert Michelle Prince. Michelle is known as America’s Productivity Coach and she has an awesome program called Book Bound. She shares lots of nuggets for wannabe authors! Do not miss it!
Main Questions Asked:
Tell us why entrepreneurs need to write a book?
What do you say to the people who doubt they have what it takes to write a book?
Share some strategies on how to get your book done.
Is there a formula for writing the book? What are the mechanics?
What are other things you want to include in your book if you want to promote your business?
How do you feel about typing your book versus talking?
Key Lessons Learned:
Entrepreneurs already have a story and are telling it.
You are probably already sharing the information you would put in a book.
It’s not about writing the book itself, but being an author and leveraging it.
Writing a book is not always deserved credibility, but rather perceived credibility.
Unless you have a huge platform, then its difficult to have massive book sales.
If your book is strategic, then write a book to attract the certain people/ clients you want.
Benefits of Writing a Book:
Allows your clients to get to know you in an easy way.
Elevates your status as a business owner.
Published author status offers immediate credibility and is an easy way to market and differentiate yourself.
You will stand out as an authority, not necessarily because ‘what’ you wrote about, but because you actually wrote a book.
The more books you write, the benefits keep growing.
Benefits don’t come through book sales, but through the opportunities that come from it.
Who Can Write A Book?:
People who are authors aren’t always extraordinary writers but have extraordinary stories and write valuable content (editors make valuable content sound good).
Figure out what you can share with others and what they will get value from.
Strategies to Get your Book Done:
Figure out the topic. What is the book about?
List all the things you are passionate about (not work related).
List what you have experienced, e.g sales, divorce, being mother, or bankruptcy.
Look at both lists (passions & experiences) and see where you can draw a connection to create your story.
Caveat: be careful of what you choose to write about as you’ll be speaking on that topic for a long time after the book is published.
Mechanics of Writing a Book:
To get started, ask yourself ‘what is the best first story?’
Write an outline in the area of your topics.
Do a ‘brain dump’ and write everything you can think about your chosen topic. What are things you want to cover?
Pretend your best client is sitting across from you asking ‘Can you tell me everything about ‘x topic’ in one conversation?” what would you say? These are your ‘big topics’ which become chapters.
Ask yourself what is everything you need to explain within those topics.
What Is Your End Game?:
What is the goal of your book and why do you want to write it?
If your goal is to get more consulting clients, then the book should be about the ‘why’ not the ‘how.’ Make sure to redirect your readers back to you.
Some authors offer a free download at the end of each chapter which is a way of redirecting readers to their list.
If you are a speaker, then your goal is back-of-the-room sales.
Talking Versus Typing:
If you are a better talker than writer, then don’t fight it get a voice recorder to get your thoughts out.
Send the audio to a transcriber who has done transcriptions for books.
Once typed in a Word document, you can clean it up.