Stick Like Glue Radio #171 On this special episode of Stick Like Glue Radio, I interview author, blogger and podcaster, Natalie Cutler-Welsh. Natalie knows a great deal about Periscope – one of the hottest social media platforms today, and I get answers to all of your burning questions! Don’t miss this important show!
Stick Like Glue Radio www.getjimpalmer.com
On this special episode of Stick Like Glue Radio, I interview author, blogger, and podcaster, Natalie Cutler-Welsh. Natalie knows a great deal about Periscope – one of the hottest social media platforms today, and I get answers to all of your burning questions! Don’t miss this important show!
Main Questions Asked:
- Is Periscope made to be a live, daily show, or is it more of an impromptu platform?
- Should videos be short, long, or is it whatever feels comfortable to you?
- What do you do when you’re done with the video?
- Is there a website where you can place the Periscope video so they can live on in infamy?
- Have you done any testing on the titles, or are you going with catchy phrases and using keywords?
- How can you help people on how to get started on social media?
Key Lessons Learned:
What is Periscope?
- Periscope is live-streaming video via a free app owned by Twitter.
- It is a platform where you are expected to be ‘raw and real’ rather than a professional video you’d put on your website.
- Even though you are live, you can’t get a response from people, but they can comment.
- Periscope is live, and anyone around the world can see you unless you have a private Periscope.
- If you are nervous, you can handpick a few friends and do a private Periscope first.
- If you don't have a webinar or podcast, this is an easy way for your audience to get a window into who you are.
Best Use of Periscope
- People love behind the scenes and how-to videos.
- If you are planning on doing a periscope, then give your followers a heads up so they have time to watch. Ex.; I’m going live in 20 minutes time.
- Anytime anyone you follow on Twitter goes live on periscope you will get alerts.
- Ensure the title you use for each video is relevant and enticing to your ideal audience so they want to ‘come in to the scope.’
Repurposing Periscope Content
- Periscope videos are live for 24 hours and will be tweeted out to your Twitter followers.
- You can save the replay and use the Periscope content again.
- Don't worry about the number of likes or people watching your Periscope; just focus on the people who have shown up.
- Get links from Periscope videos and repost on other platforms such as Facebook, Twitter, and LinkedIn.
- It is possible to upload the video to Vimeo and YouTube or embed it on your website or newsletter.
- When you are finished recording the video, click the ‘save to camera’ button.
Titles and Keywords
- If you have an idea for a periscope, type the idea into the notes of your phone with the title and hashtag and emoji.
- When it’s time to go live, just copy and paste the text, and this also helps if the call was dropped.
Social Media Tips
- There are so many platforms to choose from, so it’s important to know your ideal client and where they hang out.
- Define who your ‘people’ are and know and love your niche.
- Choose two or three social media platforms where your people are hanging out and communicate on there.
- Use the give, give, get rule.
- Give value, information, and links, but get in return through call to action.
- Use your call to action at an appropriate time in an appropriate way, and your business will thrive.
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