Stick Like Glue Radio #171 On this special episode of Stick Like Glue Radio, I interview author, blogger and podcaster, Natalie Cutler-Welsh. Natalie knows a great deal about Periscope – one of the hottest social media platforms today, and I get answers to all of your burning questions! Don’t miss this important show!
On this special episode of Stick Like Glue Radio, I interview author, blogger, and podcaster, Natalie Cutler-Welsh. Natalie knows a great deal about Periscope – one of the hottest social media platforms today, and I get answers to all of your burning questions! Don’t miss this important show!
Main Questions Asked:
Is Periscope made to be a live, daily show, or is it more of an impromptu platform?
Should videos be short, long, or is it whatever feels comfortable to you?
What do you do when you’re done with the video?
Is there a website where you can place the Periscope video so they can live on in infamy?
Have you done any testing on the titles, or are you going with catchy phrases and using keywords?
How can you help people on how to get started on social media?
Key Lessons Learned:
What is Periscope?
Periscope is live-streaming video via a free app owned by Twitter.
It is a platform where you are expected to be ‘raw and real’ rather than a professional video you’d put on your website.
Even though you are live, you can’t get a response from people, but they can comment.
Periscope is live, and anyone around the world can see you unless you have a private Periscope.
If you are nervous, you can handpick a few friends and do a private Periscope first.
If you don’t have a webinar or podcast, this is an easy way for your audience to get a window into who you are.
Best Use of Periscope
People love behind the scenes and how-to videos.
If you are planning on doing a periscope, then give your followers a heads up so they have time to watch. Ex.; I’m going live in 20 minutes time.
Anytime anyone you follow on Twitter goes live on periscope you will get alerts.
Ensure the title you use for each video is relevant and enticing to your ideal audience so they want to ‘come in to the scope.’
Repurposing Periscope Content
Periscope videos are live for 24 hours and will be tweeted out to your Twitter followers.
You can save the replay and use the Periscope content again.
Don’t worry about the number of likes or people watching your Periscope; just focus on the people who have shown up.
Get links from Periscope videos and repost on other platforms such as Facebook, Twitter, and LinkedIn.
It is possible to upload the video to Vimeo and YouTube or embed it on your website or newsletter.
When you are finished recording the video, click the ‘save to camera’ button.
Titles and Keywords
If you have an idea for a periscope, type the idea into the notes of your phone with the title and hashtag and emoji.
When it’s time to go live, just copy and paste the text, and this also helps if the call was dropped.
Social Media Tips
There are so many platforms to choose from, so it’s important to know your ideal client and where they hang out.
Define who your ‘people’ are and know and love your niche.
Choose two or three social media platforms where your people are hanging out and communicate on there.
Use the give, give, get rule.
Give value, information, and links, but get in return through call to action.
Use your call to action at an appropriate time in an appropriate way, and your business will thrive.