Stick Like Glue Radio #187 On this special episode of Stick Like Glue Radio, I interview the founders of the Rusty Lion Academy, Bill Watkins and Robert Mallon who coach men on how to develop aspirational leadership and build thriving businesses. Don’t miss this powerful show!

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the Best Team

On this special episode of Stick Like Glue Radio, I interview the founders of the Rusty Lion Academy, Bill Watkins and Robert Mallon, who coach men on how to develop aspirational leadership and build thriving businesses. Don’t miss this powerful show!

Main Questions Asked:

  • What brought about the Rusty Lion Academy?
  • How do online business owners develop virtual teams?
  • How do you help people with work/life balance?

Key Lessons Learned:

Rusty Lion Academy

  • The launch sequence takes men down the path of getting what they want in the most important areas of their lives.
  • Rusty Lion Academy serves business owners, leaders, and entrepreneurs between the ages of 30-49 who had unrealized potential and want to be more than they have become.
  • Most members have experience and either feel as though they are stuck in trying to grow their business or they don’t know which direction to take.
  • The average client is doing $2-3M and up to $100M.
  • The group makeup is 80% business owners, 15% entrepreneurs, and 5% business leaders within a company.

Developing a Virtual Team

  • Recognize that you are good at some things but not at everything and surround yourself with people who backfill what you aren’t good at.
  • The first step is to figure out your strengths, passion, what drives you, and your ‘give zone.’
  • If you think you can launch an impactful online business alone, you are wrong.

Work Your Strengths

  • Only do what you are good at.
  • Don’t work on your weaknesses, as you will end up with mediocre skills across the board.


  • Traditional interview methods result in a 25-30% chance of hiring the right person.
  • When you hire the wrong person, the costs are enormous.
  • Top-grading helps you get a 70-85% chance of hiring an A player.
  • There are usually 15 core competencies employees need for a specific job, but nobody has all 15.
  • Figure out the core competencies and break them down to about 8.
  • When you ask the right questions, the cream rises to the top.

Work/Life Balance

  • This is a mythical thing that you’ll never find. Rusty Lion prefers to call it work/life integration and work with the ebb and flow.
  • The process of the life category exercise identifies where you are in the 10 categories of life.
  • It is important to identify the essential priorities, in addition to career, that you will focus on right now.
  • Reassess your 10 categories every 90 days and focus on 2-3 categories.
  • If everything is important, then nothing is important.

The 10 Categories

  • Career
  • Financial
  • Friends
  • Educational
  • Health & physical fitness
  • Time management & organizational
  • Family
  • Spiritual
  • Community
  • Fun & recreation

Working on the Categories

  • Rate each category on a scale of 1-10 and explain why each gets that number.
  • How can you take the rating to an 8?
  • Provide a definitive date with actions to achieve.
  • Say specifically what you will do that is realistic to get there.

The 12 Man Coaching Program

  • The goal is to positively impact more than 1 million men.
  • This is group coaching to a group of 12 men at a time over the course of a year.
  • The same curriculum is delivered as it would be on an individual basis but with a group of men that have the same goals in mind.
  • There is coaching with Robert and Bill, but also the peer expertise of the other members in the group.
  • The group is conducted in 4 blocks of 90 days.


Rusty Lion Academy
Join the Lion’s Den
Essentialism (book)

Click to Tweet:

What is topgrading and why do you need to implement it in hiring? Find out w/ @RustyLionAcadmy @newsletterguru

What are the 10 categories you need to know  to achieve work life balance?  @RustyLionAcadmy @newsletterguru  

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Your Host: Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. He is also the founder of Success Advantage Publishing.

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