Customers usually don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the “what-ifs.” If you offer a rock-solid guarantee on what you sell, removing all risk from your customer, you’re sales will likely increase in dramatic fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.