Stick Like Glue Radio #109 On this episode of Stick Like Glue Radio I interview one of the leading experts in social media, Tyler Anderson, CEO and founder of Casual Fridays, a social media & content marketing agency. We cover a lot on Facebook, LinkedIn and Instagram! Don’t miss it!
Summary
In this episode of Stick Like Glue Radio, I speak with social media expert Tyler Anderson, founder and CEO of Casual Fridays, a social media and content marketing agency and creators of Scoreboard Social. Tyler has worked on more than 100 brands of social media initiatives including Penske Automotive and Marriot International. He also hosts the Social Media Social Hour, one of the top ranked social media marketing podcasts on iTunes, and puts on Social Media Day San Diego. If you want the latest in social media tips you must listen to this podcast!
Main Questions Asked
- What is going on with Facebook’s news feed algorithm?
- Fill us in on LinkedIn and the recent changes
- Talk a little about Instagram and SnapChat
Key Lessons Learned
- Facebook– When the average person goes on Facebook they could potentially be served with 1500 pieces of content so the organic news feed placement is a challenge for brands
- Facebook organic reach used to be 18-20% but is now 2-3% however, a good organic post could hit 15%
- Organic content has to have value that teaches, entertains or makes people think
- Before you post ask yourself ‘how does this add value to people lives’
- Facebook’s strategy is now ‘pay to play’ so its okay to put money behind your content
- You can take a status update or post and pay to get specifically targeted reach
- Asses if the people who liked your page 2 years ago are still your target customers
- Boost post – is not something that marketers use most often. Go into the back end of Facebook ads where you have control to target e.g mobile, news feed etc
- LinkedIn – Recently introduced lower tiered pay plan and cover photos
- It’s now a professional network rather than just for jobseekers
- Recommendations and endorsements are still key to a solid profile
- Native advertising now appears in the content e.g. within the newsfeed
- Instagram – Owned by Facebook but treated as its own entity
- Features includephotos or videos up to 15 seconds and share on your feed
- Users can like or comment however, you can’t re-share within the Instagram platform
- You can add an external app to re-share other users content
- Pictures are easier to digest to users than text
- SnapChat – Popular with teens and young adults
- Photos are sent but timed so they disappear within 3-10 seconds (however can be screenshot)
- Taco Bell and New Orleans Saints have both been effective users of this platform
Links to Resources Mentioned
http://www.CasualFridays.com
http://www.TylerJAnderson.com
https://www.scoreboardsocial.com/
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