There are many social media experts out there providing much-needed advice to novices. The problem is that there a lot of information which are misguided, either based on limited or lack of experience at all. You may encounter so many do’s and don’ts, how to’s and what to’s, but you can never guarantee if they are correct. For starters,here is look at some of the common things out there that are worth ignoring:
You have to be in all social media websites
While keeping your business visible in as many sites as possible is a good thing, you should not spend all your time and effort for this purpose alone. Consider where your audience is, or what sites they use and devote your time on the ones that really work. Your safe bets are usually Facebook, Twitter, Pinterest and Linkedin.
Focus on one social media site only
This also follows the point presented above. Just as it is not a good idea to be on too many social media websites, it is also not a good idea to simply focus on only on just one website. Remember, there is no Holy Grail for social media. Try out different accounts and see which ones work best for you.
With social media, you no longer need SEO
Social media does not replace SEO in terms of strategy and function. They are supposed to work hand in hand. Your accounts may lead many people back to your website, but people still use search engines to conduct billions of searches on a daily basis. You definitely do not want to miss out on all of that.
Social media is all you need
While social media does have a lot of power, it still does not replace other tried and tested strategies. Other methods, such as newsletter marketing, are also effective and work well in conjunction with your efforts, too. Apart from social media efforts, do try out other offline marketing strategies and find out which works best for you.