Stick Like Glue Radio #196 On this special episode of Stick Like Glue Radio, I interview Jonathan Rivera, the creator of The Podcast Factory. Jonathan talks about his experience in real estate, digital marketing and direct response mar-keting and the company he founded called The Podcast Factory. Don’t miss this powerful show!

Download MP3

On this special episode of Stick Like Glue Radio, I interview Jonathan Rivera, the creator of The Podcast Factory. Jonathan talks about his experience in real estate, digital marketing and direct response marketing, and the company he founded called The Podcast Factory. Don’t miss this powerful show!

Main Questions Asked:

• Who were some of your mentors in direct response marketing?
• What does your entrepreneurial journey look like?
• How did you get started in real estate?
• When did you get good at direct response marketing?
• Were you doing the 4-hour workweek before Tim Ferris’s book?
• When did you start The Podcast Factory, and what makes it a business now?
• When did you start getting into print newsletters?
• Is your newsletter paid, and is it only for people who are part of your community?

Key Lessons Learned:

Entrepreneurial Journey

• Jonathan has been in the entrepreneur space for 12 years, and prior to that, he was an electrician.
• He also worked in real estate, where he made and lost $1M in the first year.
• After the real estate loss, he rebuilt his business to work smarter and to proactively build a solid foundation.
• Jonathan has rental properties, and at this point doesn’t even work 4 hours a week on them, as he has teams, systems, and processes.

Business Relationships

• Every successful business is built on powerful relationships.
• Powerful relationships can’t be created overnight. This is often the piece that people miss when they think about accelerating the growth of their business.

Direct Response Marketing

• This has a very scientific nature to it and is almost seen as ‘marketing by the numbers.’
• Direct response has a predictable nature.

Podcasting

• Jonathan has built a podcast network where he co-hosts 5 shows.
• Podcasting is a long-term play, and many people who start end up ‘podfading.’
• Every successful business is built on powerful relationships.

The Podcast Factory

• Jonathan has been podcasting since 2008 and did more than 70 shows, but didn’t make any money at the time.
• In 2013, he got serious and started the Making Agents Rich show, which aired around 200 episodes.
• Jonathan co-hosts shows with people who have personally mentored him.
• The Podcast Factory produces all the shows Jonathan works on, but has more capacity, so he is able to white label it and do production for others.
• The business helps people launch and get ahead.

The Power of Anointing Yourself

• Take a position and make yourself the authority in your field area of expertise.
• You only have to be perceived to be a little bit smarter than the rest in order to rise to the top.

Email Lists & The Power of Newsletters

• Jonathan writes an email per day to his list, and did 365 last year for his real estate business.
• Sending your list email newsletters is the lowest barrier to entry, and it is inexpensive.
• Newsletters aren’t always about the money it brings but rather the opportunity and positioning it brings.
• Subscribers will often be your best buyers, as they are recurring.
• Making special offers to your newsletter list shows that you value the relationship with that audience.

Resources:

The Podcast Factory

Thepodcastfactory.com/glue

Click to Tweet:

Should you focus on content or audio quality? Find out w/

@podcastfactory @newsletterguru https://www.getjimpalmer.com

What is the power of anointing yourself? Find out w/

@podcastfactory @newsletterguru https://www.getjimpalmer.com

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!