Attention: All entrepreneurs and business owners who want to earn, develop, nurture, grow, and keep powerful, predictable, LONG TERM, profitable relationships with your customers...
Getting More Customers, Keeping Them Longer, Selling Them More of Your Products and Services, and Getting Them to Refer You to More New Customers...
That’s What You’ll Learn in Stick Like Glue!
From The Desk Of:
Jim Palmer, The Dream Business Coach
Dear Fellow Entrepreneur,
What I’m going to urge you to do in your business has produced dramatic results for not only my own businesses but also for my previous employers.
When I speak around the country about newsletter marketing and effective customer retention strategies, I like to use the “leaky bucket” analogy.
Your Business Is A Leaky Bucket!
Think of your company as a giant bucket of water.
The water in your bucket represents your customers – the lifeblood of your business.
Every drop of water that leaks out of your bucket is a lost customer and lost sales – including all future revenue.
If your company is like a leaky bucket – and every business is to some degree – then it is paramount to your survival that you continuously fill your bucket with more water.
After all, no water, no business!
So The Question Is: How Leaky Is YOUR Bucket?
How many holes does your bucket have that are letting your customers constantly pour out?
Be honest: Does your bucket simply have a few leaks around the seams that let customers occasionally seep out, or is it riddled it with holes and customers are gushing out from every one of them?
I think you’ll agree that this is not only a good visual, but it is likely an accurate description of many businesses.
As I said earlier, every business is broken (has holes in its bucket) to some degree.
If I can be blunt, my guess is that your bucket has more holes than you even know about.
But don’t be too embarrassed, most businesses do.
The good news is Stick Like Glue will help you plug the holes in your bucket and become more profitable.
Who Am I, And Why Should You Listen To Me?
My name is Jim Palmer and I am a marketing and business building expert.
I’m best known internationally as "The Dream Business Coach" as well as ‘The Newsletter Guru"- the go-to expert on how to maximize the profitability of customer relationships. In addition to The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life, I have published several internationally acclaimed books on growing your business, customer retention, and referral marketing, via Success Advantage Publishing.
I am the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, The Newsletter Guru’s Concierge Print and Mail on Demand, and the Dream Business Academy Mastermind and Coaching Program. I currently have the pleasure of serving hundreds of clients in nine countries.
Here’s What Marketing Genius Dan Kennedy Says About Stick Like Glue:
I am all about equity, not just income — and the only real equity in most businesses, and the best equity to be had in any and every business is a very, very, very “sticky” bond by relationship with customers.
Sadly, most businesspeople invest far more in pursuit of the next new buyer than in, as Jim puts it, strengthening an everlasting bond with already acquired customers.
His book sets everybody straight on this and lays out a sensible plan for getting it right, incorporating the very best glue I know of and have used personally to make and sustain multiple businesses and a fortune: the customer newsletter.
Read this book. Build equity.
Here’s What Internationally Recognized Marketing Experts Have to Say About Stick Like Glue:
Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim’s done it! You can throw money at list-building, website traffic, lead generation and mass-marketing all day long, but unless you can make that client relationship ‘Sticky’ – you are burning money! The visual of ‘retention’ as the plug in your leaky bucket is priceless and valid for any business model.
Carrie Wilkerson Author, "The Barefoot Executive"
If you’re ready to attract and keep an abundance of customers, then read and absorb the strategies in this brilliant book by my friend Jim Palmer. Your business needs this book!
James Malinchak Founder, www.BigMoneySpeaker.com
If you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he’s the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now!
Stephanie Frank VERA Business Building and Recruiting Software
As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more ‘must have’ gadgets, and more new-fangled things you ‘must be doing,’ Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business – strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers stick like glue.
Mike Capuzzi Direct Marketing Strategist
Here’s what author, productivity coach, professional speaker, and TV personality Lee Milteer has to say…
“In the new reality and economy that we are living in today, knowing how to sell is not enough anymore. Business owners must learn to see life–and our customers–from an entirely different perspective.
Today’s consumers are intelligent, alert, highly selective, and independent in their thinking. To work with today’s consumers you must strive for excellence, integrity, and high ethics. You must be someone that stands out from the competition. In the new model of selling you want to focus on sales as a means of creating relationships, not just making deals. As a business owner you want to honor your customers, be sensitive to their needs, interests, and desires, and care about what is right for them.
Jim Palmer is one of the greatest teachers to provide you with techniques and strategies to take you to an entirely new level of understanding and success in your business. Open yourself to a new level of thinking. Put aside your old opinions and the belief systems that have guided your sales career up to today. Read this book with an open mind and open heart and you will find wisdom to transform your business.”
Here’s What More Industry Experts And Game-Changing Entrepreneurs Just Like You Say About Stick Like Glue:
I highly recommend Jim Palmer’s book Stick Like Glue. It is a great resource that can help even the most seasoned entrepreneur and small business owner get and keep more customers. And it’s a fun read!
Ari Galper Founder, Unlock The Game®
It would be easy to skim through Jim Palmer’s book, Stick Like Glue, and think I already know this stuff. I already KNOW it’s important to build strong relationships with my clients. I already KNOW how to create raving fans. I already KNOW customer newsletters are a good idea. It might be easy to think that. But, it would be a huge mistake!
Here’s why. You would miss out on all the great stories and lessons Jim shares that might spark an idea for you. This book is chock full of them. Personally, I went through this book with a highlighter and a pen, taking notes in the margins. And I loved the little sticky notes posted every other page or so with key concepts or quotes. I’m already improving my business with these gems.
Stick Like Glue is super easy to read and Jim’s suggestions are easy to implement. Oh, but here’s the thing. You have to actually implement for them to work. So if you’re someone who actually puts good ideas to work, then I highly recommend you order your copy right now. Go! Go!
Lori Saitz Zen Rabbit
Jim Palmer has done it again! ANOTHER great book that’s easy to read and better than that, Jim makes it easy for you to take action! If you’re looking for a book that will help you grow your business, look no further and buy Stick Like Glue today!
Nick Nanton, Esq. The Celebrity Lawyer & Best-Selling Author
If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmer’s book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are ‘over-the-top’ happy with you! Way to go Jim!
Adam Urbanski The Millionaire Marketing Mentor®
Jim Palmer has done it again. In his first book, The Magic of Newsletter Marketing, Jim explained how to use newsletters to create a strong relationship with your customers. Now, in the same no-fluff conversational style, Jim gives dozens of ideas for keeping the customers you’ve worked so hard to get. You can trust Jim’s advice because it comes from 30 years of working directly with customers. He knows what he’s talking about, and the stories he shares that his strategies work. The Sticky Notes sprinkled throughout the chapters and summary Sticking Points at the end of each chapter make it easy to find and remember the key points. This is a book you’ll refer to often if one of your goals is to keep customers from doing business with your competitors.
Meredith Bell Author, "Connect With Your Team"
Jim’s advice on customer retention over the past six years has been instrumental in growing my company from a three-person start-up to a multi-million-dollar operation with over 300 corporate clients in less than three years – even in a challenging marketplace. Keeping profitable customers happy has done more for my own peace of mind than any other business practice. Protect your most valuable asset – your best customers – and teach your employees to do the same: live by the words in Stick Like Glue!
Bobby Deraco CEO & Founder, Synapse Marketing Solutions
FACT: There Are Only Two Ways To Grow Your Business...
Get more customers or sell more to the ones you already have.
That’s it.
It’s really just that simple.
I’m certain you’re interested in growing your business since you’re reading this Web site in the first place. Right? Of course. But the next important step is get your own copy of Stick Like Glue – read it, and then implement my strategies!
When thinking about sticking like glue to your customers, there are two main principles to keep in mind.
First, it’s much more cost-effective to sell more to your existing customers. Cost effectiveness leads to profitability. Selling more to your current customers – the water in your bucket – brings you the highest possibility of higher profit margins. It’s that old 80/20 rule (or even more refined as the 90/10 or even the 95/5 versions)!
Jim Palmer is a master of growing businesses and keeping his clients and customers happy and loyal. His most recent book: Stick Like Glue is a goldmine of techniques for growing a loyal customer base and how to make it continually more and more profitable. His first chapter alone on acquisition and retention can make you more money than many week long seminars and courses costing thousands of dollars. Want to be richer in every way? Get this book and do one new thing each month. It’s that easy with Jim’s help.
David Frees Persuasion and Influence Master, Attorney, and Author
Jim Palmer’s book Stick Like Glue is an amazing resource every business owner needs – whether you’re a seasoned veteran, a brand new business owner, or fall somewhere in between. Referrals are one of the best sources of new business and if you employ the strategies Jim has laid out for you here, you’re almost certain to increase your referrals, and your overall business in the process (and have a lot of fun doing it). This is a must-read, incredibly valuable resource for anybody looking to get real referrals that will turn into clients who also refer.
Diane Conklin Complete Marketing Systems, LLC
Too many business people think of getting a customer as a one time event. Instead Jim Palmer describes how to turn that one-time event into a series of transactions for many years to come. Jim book reveals the single-most important marketing tool any of my members use.
Robert Skrob CPA, President, Information Marketing Association
Second, not only are your current customers bringing you more profits, they are the ones most likely to buy from you in the first place. What’s more, the longer they remain as your customers the more frequently they buy.
This wonderful cycle continues to spiral upward and grow. Remember lifetime value! That’s why having really good glue is so important.
Not only are your current customers more likely to buy from you, more importantly, they actually want to buy more from you. They’ve proven themselves to be hyper-responsive, so take advantage of that!
If you’re looking for how to create an everlasting bond with your customers so they spend more, stay longer, and refer more, then I recommend Jim’s book, Stick Like Glue. This is head and shoulders one of the most important business books I’ve read this year and recommend it for every entrepreneur, especially during a difficult economy.
Jim has the knowledge, understanding and experience to guide you through what you should do, and importantly what you shouldn’t do to improve your business. Not only is he the “Newsletter Guru,” but after reading this book he should be the “Marketing Guru.” This book should be required reading for every small business owner in the country. It’s that good.
Gerry Oginski, Esq. Founder, Lawyers Video Studio, LLC
Would I recommend Jim Palmer’s book? Heck yeah I would!
It’s not often that I recommend books to people, but this was such an easy and fun read AND it really delivers results!
You won’t be disappointed.
Amy Suzanne Maeder CEO, designFORMARE
Jim, I liked your book, Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!, so much, that I just bought ten more copies for my staff and friends. It is now “highly suggested” reading for all my employees! And, I have some friends that I know will love reading it as well. Thanks for a great book!
Steve Graves Play-a-Round Golf
Remember the movie Jerry Maguire? The Cuba Gooding Jr. character had Jerry, played by Tom Cruise, keep shouting “Show me the money!” A variation of this is “Follow the Money!” Successful entrepreneurs know the importance of following the money.
When their customers ask for something, these entrepreneurs find a way to supply their customers with whatever they want. That’s what following the money is all about.
After all, you’re in business to make a profit.
Stick Like Glue will help you to dramatically boost your profits!
Jim, Your book, Stick Like Glue, hit the nail right on the head for my industry! As a both a real estate coach and Realtor I can tell you too many agents relaxed and left their past clients in the dark and took them for granted. Your book has so many strategies agent and brokers can implement immediately to see results in the next 45 days. I highly recommend this book for anyone in real estate, a small business owner, or an entrepreneur.
Mike LaFido The Renegade Agent
Stick Like Glue is the ultimate resource for building and maintaining strong relationships with your customers. Through many examples, Jim displays the genuine approach he’s taken over the years to form everlasting bonds with his customers. These tips are sure stick with entrepreneurs and business owners alike.
Tess Wittler Content Writer & Marketing Consultant
Jim Palmer’s book Stick Like Glue – How to Create An Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More! is a terrific and valuable resource that can help business owners, entrepreneurs and sales professionals retain customers and grow their businesses. I know because I have been using Jim’s services and he has helped me connect and deepen relationships with my customers and clients.
Steve Clark New School Selling
Sticking like glue to improve your profitability and grow your business is the goal; however, there will undoubtedly be times when you lose a few customers.
Let me be very clear: It is absolutely worth your time and effort to get them back. Why? By now, you know my answer is going to be “because of lifetime value that’s why,” but that’s only part of the story in this case. It’s also important to know why customers left. If they’ve left because of a problem with your product or service, without knowing what it is, you can’t fix it.
If you don’t fix it, there’s going to be more holes in your bucket! Learning why customers leave your business is the first step in plugging those holes – once you know what’s causing the holes, you can prevent them… and keep more water in your bucket and more customers in your business.
The Time Is Now: Build Customer Relationships That Stick Like Glue!
I sincerely hope and believe that this book will transform your business. You will not find a lot of classroom theory, business philosophy, or platitudes about what it takes to have happy customers and grow your business.
Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for nearly ten years running my own businesses.
I urge you to get your copy now, read it, and begin to implement what you learn.
***No-Risk Reservation Form***
YES JIM! I’m ready to significantly boost my profits by creating everlasting bonds with my customers so they spend more, stay longer, and refer more.
By placing my order below, I understand I will be receiving my own personal copy of Stick Like Glue via first-class mail. I’m Ready to Get Started Now!
To Your Success,
Jim Palmer
Your Dream Business Coach
P.S. If you’re still not convinced that customer growth and retention are critical to growing your business, remember this. People do business with those they know, like, and trust. There is NOTHING as important as a powerful, well-designed customer relationship strategy.
Get Your Copy of Stick Like Glue by clicking here.
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