Content marketing on various social media platforms – especially the social media metrics analysis – leaves many business owners guessing.
Is it working?
Is it a waste of time?
Why doesn’t anyone “like” or “comment”?
When you post something in your ‘wheelhouse’ – such as advice or other wisdom about your skill, craft or your area of expertise, you may not get a ton of likes and comments.
However, post something non-business, such as pictures of a sunset, a cool boat, some delicious food – or the all-time top vote-getter, your amazing pet – and you become a social media super star!
So, what gives?
Which content should you post?
It’s easy. You post both.
Posting solid, helpful content, for what you want to be known for, helps build your brand and your expert status.
This content is what you want to be known for.
However, just because you don’t get a lot of engagement on your ‘brilliant’ posts, doesn’t mean you’re not serving your community and building your brand.
This social media phenomenon is similar to what happens in classrooms.
Let’s say the teacher asks, “Who here doesn’t know what a __________ is?”
Very few people will raise their hand, because they don’t want to look foolish – like they didn’t understand.
But, everyone will hope someone else will raise their hand, so they get the information without revealing that they didn’t know!
So, don’t get your feelings hurt when your brilliant posts “appear” to be falling flat.
They’re likely not.
What you are doing is serving your community, and sharing some good information, that will help more people get to know you, and how you might be able to best them, when they’re ready.
Who here does not understand what I just explained??!! 😊