Behind every successful business is a strong business plan, and behind that, you’re going to need strong business development strategies to set out the standard approach for creating new opportunities—whether they are from inside an existing account or if you go out and search for new clients and working with them.
As you continue to read this article, you’ll learn more about what business development strategies can do for your business, components that make up excellent business development strategies, and who Jim Palmer is and about the services he can provide you.
What Can Business Development Strategies Do for Your Business?
Businesses start off small, and they rarely want to stay that way. They require some strategy to help them get to be the successful business that they want to be. By implementing business development strategies, it’s like your climbing the ladder. In the beginning stages of your business, you’re going to want to focus on these strategies so that you can move your way up that proverbial ladder. As you continue developing these business strategies, you should always consider various aspects that will help your business thrive. This include:
- Market Penetration
- Market Development
- Alternative Channels
- Product Development
- New Products for New Consumers
While you are trying to figure out a development strategy that will propel your business forward, you want to keep in mind the end goal that you are trying to achieve—ideally to have enough clientele and income coming into the business that will help sustain the business for the long-term. Remember, these development strategies are intended to help you create new opportunities that will consistently add to the value of your business, not just to keep you afloat for the short-term.
Doing Great Business Development Strategies
As you think about what you want your business strategy to do for your company, there are going to be some necessary questions you should ask:
- Who are you trying to reach?
- What are you trying to sell?
- Where are the potential clients located?
- When will you reach out to them?
- Which is the appropriate target person?
- Why should these people meet up with you?
- How do you intend on reaching them?
Once you’ve done that, you should be better aware of new opportunities that will be surfacing within the next year. With these new opportunities, you’ll want to examine what type of customer you are trying to target. Although you’ll probably already have these clients interested in your business, the goal is to search within those older accounts to look for new opportunities to cultivate new clients. There are several ways that you can develop new business opportunities, such as:
- Direct Mail/Email
- Telephone Canvassing
Of course, this is just a very small look at what goes into creating business development strategies. By getting help from an expert on the subject, like Jim Palmer, you don’t have to worry about the ins and outs, as he can help you each step of the way.
Jim Palmer: An Expert in Business Development Strategies
Jim Palmer is the leading authority on business development strategies and is an in-demand coach. He founded the Dream Business Academy and Dream Business Coaching and Mastermind Program. He coaches entrepreneurs by using Smart Marketing and Business Building Strategies. Even those aspiring to become entrepreneurs can tune in to learn from him by tuning into his Stick Like Glue Radio podcast where he talks about entrepreneurial success, how to make newsletter marketing work for your business, client retention, as well as how to create a profitable business and start your own Dream Business.
When you turn to Jim for help with creating the best business development strategies for your business, you can trust in knowing that his expertise, which has been recognized by top news outlets like NBC, The New York Times, and CNN, will put your business leagues ahead of your competition.