Clients are motivated to purchase in different ways. If your annual program is $1200, present it as a $100 per month program. The end result is the same but people process ‘value’ differently. Some clients prefer paying up front; especially if you offer a onetime payment discount, while others prefer lower monthly payments, even if the total amount paid is larger.

Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. Claim your FREE Dream Business Transformation now!

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