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Newsletter Tip: A successful (profitable) newsletter is not about you or what you want to write about. It’s always about your readers (your customers) and what they want to read about! Make it fun, interesting, informative, and entertaining and they will look forward to it, and read it!  

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Never Ever Give Up. Successful entrepreneurs are risk takers; they have the courage to take on new challenges and most importantly, they never give up. You can count on it getting scary, but trust your instincts, keep moving forward, and never give up! Read 11 powerful stories from successful entrepreneurs who never gave up. http://www.itsokaytobescared.com/

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Being in regular and frequent contact with your customers is known as “Building Your Fence.”  Your fence is designed to keep your clients and customers “IN” and the poachers “OUT” and a monthly print & mail newsletter is by far the best way to build a strong and profitable fence!

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Customers usually don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the “what-ifs.” If you offer a rock-solid guarantee on what you sell, removing all risk from your customer, you’re sales will likely increase in dramatic fashion.

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If you’re not getting some occasional complaints that your prices are too high you probably aren’t charging enough. If you’re winning every job without so much as a question about your pricing, I guarantee your prices are too low and you are not charging what you’re worth.

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When you focus on serving others and provide real value and solutions, growth and profits will follow, in any economy. Focus on getting customers and making sales and the opposite will likely occur. The first strategy requires more patience and determination, but in the end you’ll have a much stronger business that not only weathers…

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