A successful social media marketing strategy involves engaging your readers and followers. With that, you need to be on the lookout for interesting, eye-catching and informative materials that you can share with your readers. What many companies do is to create a strong blogging presence and then share their blog content on their social media accounts.

However, sharing your blog posts day in and day out may bore your customers.This leads to the question – what else can I share?

Relevant News

Relevant and interesting news can pique the interest of your customers. Of course, you have to find out about their interests and look for news that will catch their attention.

Some Funny Stuff

People love a good laugh from time to time, so do not hesitate to post humorous content to fill in the gap. Of course, it is important to post memes and funny photos that are appropriate. Posting funny things from time to time helps you build a personality, making you more than a blank face.

Free eBooks

If you have free newsletters or eBooks, you can also share them on your social network accounts. A great value to adding something like this is that it entices potential customers to provide you with their information. Likewise, it improves brand visibility and provides you with leads on your potential customers.

Open Ended Questions

A quick casual question allows you to interact with your followers. Asking people what they feel or think about your product or services also communicates the fact that you have high regard for the opinions of your customers.


Everyone loves competition, and this can be a perfect way to give your profile the boost it needs. Your reward does not have to be elaborate – a small freebie or a special discount can do the trick.

Remember – there is more to blog posts when it comes to engaging followers on social media. Mix in some other things into the loop. A little variety and spice never hurt anyone and can even work to your advantage!

Cap't Jim Palmer, The Dream Business Coach

Cap’t Jim Palmer, best known internationally as the Dream Business Coach, is creator of the Dream Business Mastermind and Coaching Program and host of Dream Business Radio – a weekly podcast based on Jim’s smart marketing and dream business building strategies. Claim your FREE Dream Business Transformation now!

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