Small businesses, startups, and entrepreneurial enterprises tend to go through a cycle of growth and plateaus that can happen relatively quickly or on a slower basis. Adjusting your marketing and advertising efforts during those plateaus will be essential to keep your business steadily growing.
The problem with many of the business growth ideas you hear at conferences or even when reading online is the cost factor. As a startup business, you don’t have the budget to be able to hire a full marketing company or to bring in a powerful and recognized business consultant to help you to develop a new marketing plan.
The good news is that you can find ways in your own community, online or through traditional types of advertising and marketing to continue to grow your business without a big cost factor. The more you have a strategy in place and follow it the more you will see positive growth on a regular basis.
Look for Allies
Small businesses tend to have limited product and service lines. Perhaps you only market a handful of products and services that may have a very specific target audience.
By thinking about what other companies or businesses also sell different goods to the same target market audience, you can reach out to other small business owners and network or create formal or informal cross-selling opportunities.
Additionally, by forming a small group of businesses catering the target group you can choose business growth ideas that will work for everyone. This could include hosting a mini trade show or even doing demos and YouTube videos together to share information and become seen as a resource in your area of expertise.
Create More Interest
There are a lot of different options for boosting business growth using free software or programs that are readily available online. Developing a set of YouTube videos that provide necessary information for your target market, even if not directly to your products or services, is one of the business growth ideas.
Don’t forget to blog, guest blog, submit articles and even call around to local radio stations and newspapers. Typically they have reporters that are always looking for new companies, products or services to write or talk about, and you might as well take full advantage of free advertising to a much wider audience.