Today, the Facebook is changing how people see and consume content. However, some entrepreneurs have been worrying about Facebook Likes and Comments when they are only a few. Facebook is one of the social media platforms among others that your business should regularly utilize to drive higher sales.
You need to stop worrying about Facebook likes and concentrate on generating top notch content. If your content is not attracting a lot of likes, it does not mean that the business is not making an impact. Your job is ensuring you make great stuff and leave it to clients.
Once clients read the post, it is their work to follow you, share it, or leave a comment. While those who follow, connect with the business and take the good name of the company are very helpful, it is important to look at the larger impact of the business. Consider assessing the overall impact of all strategies as opposed to simply using the likes as the main indicator of business progress.