Social Media Marketing for Beginners. Just opened a business? Social media marketing is the easiest and fastest way to reach out. Facebook, Twitter, Instagram, Pinterest, and blog sites can certainly be a good tool to spread the word about your business. But there are ways to maximize social media’s potential and make sure that they work for you.

Create a Facebook Page

Create an official fan page on Facebook for your business, an official Twitter account and a blog. Link all these accounts together. When you create “official” accounts for your business make sure it contains all the information they’ll need. Include your logo, company history, services and other things that you might deem necessary.

Keep Things Neutral

Never post personal sentiments, opinion, point of view and the like. Take note that your potential customers have different points of view, and these may clash with yours. If customers will find out you have a different (and even strong) stand on matters it could hurt your business. You can post helpful tips or link relevant news on your social media accounts but try to keep your business neutral. Express these feelings and thoughts in your personal account.

Be interactive

Make sure that you live up to the idea of “social media”. Socialize, build rapport with your customers or potential customers. Make them feel that  they are noticed. Ask, answer their questions, invite them in your events, come up with contests, and provide discounts

Follow or Like Back

When you are using Twitter, make sure you follow back your followers. That gives them the assurance that you do care about them. Check their updates as well. They might share something or ask questions, and you can come in to offer help. Don’t wait for them to run to you, they’ll appreciate it if you offer.

Post and Tag

Post relevant contents and tag people that you believe will benefit most from if it. It will make them feel that you know their needs. But don’t tag them in every photo especially if it is obvious that they either don’t need it or don’t want it. Being constantly tagged can be annoying, they might end up blocking you.

Social media is a great tool for marketing. But like all other strategies, it can only be great if you know how to maximize its potential. Proper social media marketing is a work in progress – so you learn as you go. Read, research and try it out. Make sure you start on the right foot with the best resources and information available.