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Stick Like Glue Radio #002: It’s easier to sell to folks who know you, because you’ve already cleared what Zig Ziglar calls the no-trust hurdle. I agree and referrals are the next best thing! Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because…

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Stick Like Glue Radio #001: Raving fans are one of the surest ways to build your business. And while every business owner wants to have a ton of raving fans, most fall short in a critical area of their business, staff training. In this fast paced 20 minute podcast Jim will explain the concept of empowerment…

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